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52 Cards in this Set

  • Front
  • Back
Basic Research
esplores questions that are of interest to psychologists but are not intended to have immediate, real-world applications
Applied Research
has clear, practical applications
Sampling
the process by which participants are selected
Target Population
whole group you are studying
Represntative Sample
closely resembles target population
random selection
everyone has an equal chance of being chosen
stratified sampling
want sample to equal target pop based on some criteria
Independent Variable
factor experiment manipulates
dependent variable
factor that is affected because of independent variable
operational definitions
explanation of exactly how a variable will be measured
experimental group
has access to independent var.
control group
no access to ind. var.
hawthorne effect
change just because people are being observed
random assignment
everyone in sample has equal chance of being chosen for either group
group matching
used when you want experimental and control equal on some criteria
Confounding variables
any diff. btwn. experimental and control group besides ind. var.
experimenter bias
when experimenter unknowingly treat group members differently
double blind
participants and experimenters don't know what group they are in; control experimenter bias
selection bias
let participants choose which group they are in; control using random assignment
demand characteristiccs
subtle cues about purpose of experminent that participants pick up on
single blind procedure
control demand characteristics; particpants don't know what tgroup they are in
Placebo effect
expectations change behavior
order effects
what order treatment is given effects the outcome
case study
in depth study of 1 person or a small group; benefit-learn more about some condition and gives a detailed picture; drawback-can't apply results to general pop
survey
polling of a sample of the population to see what they think; benefits-reach large number of people easily; negative- relies on self report data, doesn't show cause and effect
naturalistic observation
observe people or animals in natural environment w/out interferring; benefits-ecological validity, can show 2 factors are related; negative-can't control and time consuming
measures of central tendency
mean, median mode
Measures of variability
range, variance, standard deviation,z-score; low scores vary
range
largest-smalllest
variance
how far a score is from the mean
standard deviation (sd)
square root of the variants
z-score
in nunits of standard deviation
1 sd, 2sd, 3sd for normal curve
34%, 14%, 2%
normal curve
equal number of scores above and below the mean
positively skewed
extremely high score pulling the mean up
negatively skewed
extremely low score pulling the mean down
inferential statistics
tell whether results are meaningful
p-value
tell whether diff btwn contorl and experiment group is statistically significant
sampling error
diff. in pop.
validity
measures what its supposed to measure
reliability
same results over and over
Debriefing (ethical guidelines)
tell about true purpose of the study and give contact info
Hindsight bias
tendency upon hearing about research findings to think that they knew it all along
social desirability
tendency to try to give politically correct answers
matched pairs
The design of an experiment for paired comparison in which the assignment of subjects to treatment or control in which randomization is restricted to occur separately within each pair.
counterbalancing
using participants as their own control group
Descriptive statistics
simply describe a set of data
IRB
ethics board
histograms
bar graphs
frequency polygons
line graphs
Line of best fit/regression line
line drawn through the scatter plot that minimizes the distance of all the points from the lien
Statistically significant
a p value of .05 or less