http://www.homeworklike.com/res-351/-RES 351 WEEK 3 DQ 1
Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment
-RES 351 WEEK 3 DQ 2
You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types of research that might be appropriate for this situation
-RES 351 WEEK 3 DQ 3
Why do some senior executives feel more comfortable relying with quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why
-RES 351 WEEK 3 DQ 4
Amazon’s Kindle® electronic book, magazine, and newspaper reader, has been more successful than its competitors. The fact that the Kindle® reader was first introduced on the Oprah Show and was strongly endorsed by the host, Oprah Winfrey, may have contributed to its success. However, the original Kindle® reader has some physical problems, such as button replacement and page-turn speed. Correcting these problems resulted in a redesigned Kindle® reader, which was released in 2009 and received many positive reviews. What observation research might have been used in the redesign of the original Kindle® reader? What are some advantages and disadvantages of this approach? Which would you recommend for the new Fire tablet being offered by Amazon? Are there any ethical concerns and how might they be addressed, if any?
-RES 351 WEEK 3 DQ 5
What essential characteristics distinguish a true experiment from other research designs? What ethical problems do you see in conducting experiments with humans?
-RES 351 WEEK 3 Individual Assignment Understanding Business Research Terms and Concepts Part 1
-RES 351 WEEK 3 Learning Team Assignment Preparing to Conduct Business Research Part 1
-RES 351 WEEK 3 Learning Team Reflection Summary
-RES 351 WEEK 3 Summary
-RES 351 WEEK 3 Types of Research Design
-RES 351 Week 4 Data Collection
-RES 351 WEEK 4 DQ 1
What special problem do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?
-RES 351 WEEK 4 DQ 2
As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brands—including the Cadillac™, Buick™, Chevrolet™, and GMC™ brands—and fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? What would you have measured and with what type of measurement scale?
-RES 351 WEEK 4 DQ 3
During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again. His teammates tell him, “You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website, how would you draw the sample to measure the best ad that aired during the Super Bowl® game among the three groups of interest?
-RES 351 WEEK 4 DQ 4
What special problem do open-ended questions have? How can these be minimized? In what situations are open-ended questions most useful?
-RES 351 WEEK 4 Individual Assignment Understanding Business Research Terms and Concepts Part 2
-RES 351 WEEK 4 Learning Team Reflection Summary
-RES 351 WEEK 4 Summary