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29 Cards in this Set
- Front
- Back
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SMART
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Station Market Analysis and Review Technique
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Purpose of SMART
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Identify quality market can be found and where are the target market centers
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Components of SMART
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NRS Territory Map NC/QNE Overlap Goal Recap Sheet DEP Status Board School Folder SOAR Folder
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Use of NRS Territory Map
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Outline individual recruiter area of responsibility and NRS boundary
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Use of NC/QNE Overlap
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Record location and quality of contract and applicants are QNE
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Use of Goal Recap Sheet
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Record goals and attainments current and previous two years
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DEP Status Board
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12 months rolling picture of delayed entry pool
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School Folder
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Kept current plus previous 2 physical years
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Use of SOAR Folder
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Keep track COI and target market center within the zip codes
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Red Star
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NRS
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Yellow Circle
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New Contract
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Blue Star
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High School
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Blue Star + N
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NJROTC
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Green Star
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2 year community college
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Gold Star
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4 year college
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Silver Star
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Vocational/Trade school
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STEAM
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Standardized Territory Evaluation and Analysis Management
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STEAM Technique
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Standardized Territory Evaluation and Analysis Marketing Technique
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ASAD
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All Services Accession Data
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STEAM=
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Primary source of data for identifying recruiter market potential
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Purpose of STEAM
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Assist NRD in assigning recruiting assets to right recruiting market
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Use of STEAM
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Ensure each recruiter in recruiting station have fair share of marketing and goals fairly set based on market available
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ERPMS
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Enlisted Recruiting Production Management System
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Purpose of EPRMS
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Provide production personnel with effective plan and evaluation of recruiting activity necessary to achieve goals
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Components of ERPMS
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Planner Applicant Log PATE
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Use of Planner
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Indicate prospecting activity to be accomplished in order to achieve NRS assigned goal
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Use of Applicant Log
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Allow recruiting personnel to track applicants being processed for possible enlistment and serve as training tool, update on regular basis, everyday
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PATE
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Production Analysis Training and Evaluation
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Use of PATE
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Evaluate prospecting and sales performance provides information necessary to conduct proper activity analysis and baseline for recruiter to develop effective prospecting plan
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