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7 Cards in this Set

  • Front
  • Back
Biography
Ralph Lauren was born in the Bronx on October 14th 1939
He was born with the last name Lifshitz
Biography
His parents were jewish immigrants from Belarus
Ralph and his brother Larry changed their last name to Lauren because they were being teased by kids at school
His other brother Lenny kept their name
Biography
He studied business for two years at Baruch College
The Beginning
Ralph lauren started to design mens neckties in 1966, but unfortunately the idea was rejected
Later in 1967 he created his own company called "Polo"
He began to sell his neckties to large department stores, including Bloomingdales
Expansion of the Company
In 1970 Ralph Lauren was awarded the COTY award for his menswear line
He soon released a line of women's suits tailored in the previously classic mens style
Expansion of the Company
The classic polo, still seen and sold today was first released in 1972 in 24 different colors
This look was known as Polo's signature look
He also opened new brands including Ralph Lauren Polo, a luxury clothing line, Ralph Lauren Home furniture, and also a variety of fragrances
Financing
Ralph Lauren went on to the stock exchange on June 11th 1997 under the name RL
The Stock Price is $154.45
The Market Cap: 13.61 Billion
Revenue: 4.979 Billion
Ralph Lauren had over 23,000 employees in 2013