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58 Cards in this Set
- Front
- Back
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Discovery of the radio wave
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Heinrich Hertz
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range of frequencies that can be used for transmitting radio waves with electricity
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electromagnetic spectrum
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allowed ships at sea to keep in touch through messages developed by Marconi; allowed people to send messages to place where telegraph wires did not exist
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Morse Code
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using wireless technology to instantaneously reach a wide audience; developed by David Sarnoff who later would build RCA (farming term)
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broadcasting
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name for early radio transmissions
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wireless telegraphy
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regular unsponsored broadcast shows designed to maintain audience contact until advertising can be sold sold for that time
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sustaining programs
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KDKA
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First Radio station
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early plan for radio revenues in which access to radio time would be free; like a telephone company
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toll broadcasting
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a group of interconnected broadcast stations that share programming; also
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network
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the first network
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AT&T
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broadcast stations possessed by and run by the network, they usually carry everything the network provides
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owned and operated stations
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owned by RCA
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NBC RED AND NBC BLUE
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NBC, CBS, ABC, MUTUAL
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big four radio networks
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limited nature of broadcast frequences; caused regulations to form
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spectrum scarcity
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passed because of Titanic; required ships to leave their radios on 24 hours
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radio act of 1912
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established the federal radio Commission with powers to enforce the law and limit the number of broadcasts; also required that broadcasting be good for the community
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radio act of 1927
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a phrase from the radio act of 1927 required that broadcasting be good for the community
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"public interest, convenience, and necessity"
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government agency in charge of regulating all means of interstate telephone and radio communication
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Federal Communications Commission
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broadcast station identifications assigned by the FCC
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call letters
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radio transmissions created by changing(modulating) the power (amplitude) of the carrier wave
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AM
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time divisions that radio stations make in the day in order to schedule appropriate programming
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dayparts
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measurements taken from a small percentage of the audience, chosen to represent the behavior of the rest of the audience; broad cast ratings
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sampling
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broadcast outlets that derive their income from sources other than the sale of advertising time; also known as non commercial. ex. NPR
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public radio
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radio personalities who derive humor and ratings from lew and tastless comments ex. howard stern
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shock jocks
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a practice in which record companies paid radio station personnel to play certain records
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payola
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father of television
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Philo T. Fransworth
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Built the first TV Station in 1932 by RCA
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David Sarnoff
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NBC, ABC, CBS
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big three networks of tv
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provided an opportunity for viewers to pay to see more
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cable networks
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the percentage of all homes equipped with TVs that are tuned to a particular station at a particular time
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ratings
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the percentage of homes in which the TV is in use and tuned to a particular station
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Share
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months in which local stations use the ratings to set their basic advertising rates for the next three month period--November, February, May, July
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Sweep Months
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local stations that have a contractual relationship with the network but are not owned by the network
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affiliates
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the first cable television systems designed to give viewers in hard-to-reach areas satisfactory reception from their nearest broadcast television stations
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CATV Community Antenna Televison
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Space War
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1st video game
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started video gaming in the home
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NES
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Microsoft, Nintendo, Sony
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Top Three Gaming Industries
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companies that create games for existing systems, naturally wannt their best games on the most popular systems. MTV, EA sports
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Third Party Publishers
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placing product in game to advertise
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product placement
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advertising serves as a in-game virtual currency
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freemium games
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brands have become the games themselves
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advergames
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companies or organization that are trying to get their noncommercial messages out; try to play games for positive
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advocacy game
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Internet was born out of this agency
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military research agency-ARPA Advanced Research Projects Agency
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invented the world wide web in 1989 and made it public in 1993 with no patent
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Tim Berners Lee
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Created the first web browser:Mosaic
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Marc Asndreeseen
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the idea of a second generation interent that is highly participatory, allowing users to improve it as they use
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Web 2.0
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sending fake emails to get victims to reveal sensitive information
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phishing
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does your page list the author and institution that published it
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attribution
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is this person or institution qualified to write this document?
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authority
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what are the apparent goals and objects of the author
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objective
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how up-to-date is the information presented
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currency
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famous radio broadcast that tricked people thinking that there are aliens in vading us
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Orson Wells
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software codes that enable one computer to communicate with another
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protocols
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first successful general interest online service
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Compu Serve
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online participation in which users combine material and add to the application as they use it. ex. blogs,wikis
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mashups
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using online software applications rather than tools and information housed on a personal computer
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cloud computing
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sites from which users begin their web surfing
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portals
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the selling of goods online
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e-commerce
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