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67 Cards in this Set

  • Front
  • Back

Approximately how many times should a sponsor be mentioned in a :60 radio spot?

3-5

List the 5 Ws.

Who, what, when, where, why

List three possible problems with adlibbed spots.

Mistakes, wrong information, incorrect time

List 10 promotional devices.

Rate card, Coverage map, Leave behinds, Proposal, Nielson Arbitron, Website information, Contracts, Co-op, Trade/barter, Spec spot

If an interview is not going well, what should you do?

End it

List 5 benefits that streaming radio brings to a station.

Universal, Increased advertising revenues, Custom media players, 24/7 live streaming, On-demand archives, Live events/concerts, Replaces costly satellite fees

List 3 possible drawbacks of using a consultant.

Cost, may not know local market, station can become too dependent

List 3 benefits that syndication can bring to a radio station.

Cost, better talent, better program content

List 3 possible drawbacks of syndication

Initial cost, lack of program control, missing locality, harder to promote, audio quality

KCLC is which class radio station?

C2

What is HAAT?

Height above average terrain

What is the frequency range for AM radio?

535-1705 KHZ

What is the frequency range for FM radio?

88.1-107.9 MHZ

What is the kind of advertising in which a local retailer shares the cost of the commercials with his/her parent company?

Co-op

What is the term that refers to the total number of different persons who tune to a radio station during the course of a day part for at least five minutes?

Cume

What is the name of the dominant radio research company?

Arbitron Neilson

What is the term that refers to the average number of persons listening to a particular station for at least five minutes during a 15-minute period?

Average quarter hour persons

When was the Golden Age of radio?

1902s-50s

He is widely recognized as the "Father" of radio.

Marconi

Who was the man that coined the phrase "Rock 'n Roll" while working as a disk jockey in Cleveland during the early ‘50s?

Freed

In broadcast radio, what does HD stand for?

Hybrid Digital

In what order are news stories usually arranged?

By rank of importance

Which is most prominent news wire service?

Associated press

What is the primary function of the traffic manager?

Prepare daily program log

Who is responsible for the specific scheduling of commercials?

Traffic manager

What two departments primarily depend on the traffic manager?

Programming, sales

What is the usual source for hiring traffic managers?

Mostly trained in-house and are drawn from the administrative or clerical ranks

The first radio commercials, starting in 1922, were presented in what manner?

With just the announcer and no music

The first radio commercial ever aired lasted over ten minutes and aired over what station?

WEAF

On Christmas Eve 1926, the radio jingle was introduced, when four singers gathered for a musical tribute to what product?

Wheaties

What type of radio spots became popular during the 1930s?

Dialogue spots using drama and comedy

What new technology in the 1950s replaced live commercials with prerecorded messages?

Magnetic recording tape

In creating “formatted” spots, a spot for a music station will be produced in what style?

A style that fits the format

The job to record voice tracks, mix commercials and promos, maintain the production library, and perform basic editing chores is done by whom?

Production director

What is the usual arrangement for production studios in a cluster of stations?

There is often a single primary production facility

Computers may be used in the air studio to perform what functions?

Audio vault for automation, selector to program music, pro-tools or adobe audition for editing audio files

To alter the amplitude to create the illusion of being louder without actually changing the decibel level is called:

Compressing

Which type of microphone pickup pattern is sensitive to sound from all directions?

Omnidirectional

What is the job title of the station employee who prepares written material?

Copywriter

What effect has the consolidation of radio companies had on announcing job opportunities?

A decreased number of on-air jobs

A station’s sound library may consist of:

Sound effects recording, music bed libraries, cuts from CDs

What format is designed to play the fastest selling hits for teens and young adults?

CHR

Neither the deejays, PD, music director, nor anyone associated with the station may receive payment for playing a song or album on the air. This method of promotion is called:

Payola

The means of positioning program elements such as spot breaks, music and news is called:

Hot log

What is the most important thing to do when interviewing a guest?

Listen

What types of questions should you avoid during an interview?

Yes/No

Which promotional stunt was fictionalized on the TV sitcom WKRP in Cincinnati?

Turkeys being dropped

How do radio stations know that their promotions are working?

By increased rating surveys

Most successful radio promotions involve what kind of incentives?

Large cash or merchandise prizes

To “bookend” call letters is to position them in what way?

At the beginning and end of a break

To offset the cost of promotions, stations will do what?

Collaborate with sponsors to share the cost

What is considered to be the ultimate goal of any promotion?

Enhance and increase listenership

What is the preferred solution to planning the budget for a promotion?

Exchange available airtime for goods and services

Licensee of KCLC:

Lindenwood University, St. Charles

AM:

Amplitude Modulation

FM:

Frequency Modulation

Commercial announcement is called a:

Spot

Lindenwood Legal ID:

KCLC, Lindenwood University, St. Charles

Extended pole for mic:

Boom

To record all or a portion of another recording:

Dub

A recorded background with a vocal intro and ending, leaving space in between for additional copy

Donut

Delivery without script and planning:

Adlib

Format for strong among 25-49:

AC, Adult Contemporary

What does CHR stand for?

Contemporary Hit Radio

Two music formats top the list for public

Classical and jazz

PD may also be expected to...

Do an air shift

Since the 1970s, what format has been adopted most

Country