Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
67 Cards in this Set
- Front
- Back
Approximately how many times should a sponsor be mentioned in a :60 radio spot? |
3-5 |
|
List the 5 Ws. |
Who, what, when, where, why |
|
List three possible problems with adlibbed spots. |
Mistakes, wrong information, incorrect time |
|
List 10 promotional devices. |
Rate card, Coverage map, Leave behinds, Proposal, Nielson Arbitron, Website information, Contracts, Co-op, Trade/barter, Spec spot |
|
If an interview is not going well, what should you do? |
End it |
|
List 5 benefits that streaming radio brings to a station. |
Universal, Increased advertising revenues, Custom media players, 24/7 live streaming, On-demand archives, Live events/concerts, Replaces costly satellite fees |
|
List 3 possible drawbacks of using a consultant. |
Cost, may not know local market, station can become too dependent |
|
List 3 benefits that syndication can bring to a radio station. |
Cost, better talent, better program content |
|
List 3 possible drawbacks of syndication |
Initial cost, lack of program control, missing locality, harder to promote, audio quality |
|
KCLC is which class radio station? |
C2 |
|
What is HAAT? |
Height above average terrain |
|
What is the frequency range for AM radio? |
535-1705 KHZ |
|
What is the frequency range for FM radio? |
88.1-107.9 MHZ |
|
What is the kind of advertising in which a local retailer shares the cost of the commercials with his/her parent company? |
Co-op |
|
What is the term that refers to the total number of different persons who tune to a radio station during the course of a day part for at least five minutes? |
Cume |
|
What is the name of the dominant radio research company? |
Arbitron Neilson |
|
What is the term that refers to the average number of persons listening to a particular station for at least five minutes during a 15-minute period? |
Average quarter hour persons |
|
When was the Golden Age of radio? |
1902s-50s |
|
He is widely recognized as the "Father" of radio. |
Marconi |
|
Who was the man that coined the phrase "Rock 'n Roll" while working as a disk jockey in Cleveland during the early ‘50s? |
Freed |
|
In broadcast radio, what does HD stand for? |
Hybrid Digital |
|
In what order are news stories usually arranged? |
By rank of importance |
|
Which is most prominent news wire service? |
Associated press |
|
What is the primary function of the traffic manager? |
Prepare daily program log |
|
Who is responsible for the specific scheduling of commercials? |
Traffic manager |
|
What two departments primarily depend on the traffic manager? |
Programming, sales |
|
What is the usual source for hiring traffic managers? |
Mostly trained in-house and are drawn from the administrative or clerical ranks |
|
The first radio commercials, starting in 1922, were presented in what manner? |
With just the announcer and no music |
|
The first radio commercial ever aired lasted over ten minutes and aired over what station? |
WEAF |
|
On Christmas Eve 1926, the radio jingle was introduced, when four singers gathered for a musical tribute to what product? |
Wheaties |
|
What type of radio spots became popular during the 1930s? |
Dialogue spots using drama and comedy |
|
What new technology in the 1950s replaced live commercials with prerecorded messages? |
Magnetic recording tape |
|
In creating “formatted” spots, a spot for a music station will be produced in what style? |
A style that fits the format |
|
The job to record voice tracks, mix commercials and promos, maintain the production library, and perform basic editing chores is done by whom? |
Production director |
|
What is the usual arrangement for production studios in a cluster of stations? |
There is often a single primary production facility |
|
Computers may be used in the air studio to perform what functions? |
Audio vault for automation, selector to program music, pro-tools or adobe audition for editing audio files |
|
To alter the amplitude to create the illusion of being louder without actually changing the decibel level is called: |
Compressing |
|
Which type of microphone pickup pattern is sensitive to sound from all directions? |
Omnidirectional |
|
What is the job title of the station employee who prepares written material? |
Copywriter |
|
What effect has the consolidation of radio companies had on announcing job opportunities? |
A decreased number of on-air jobs |
|
A station’s sound library may consist of: |
Sound effects recording, music bed libraries, cuts from CDs |
|
What format is designed to play the fastest selling hits for teens and young adults? |
CHR |
|
Neither the deejays, PD, music director, nor anyone associated with the station may receive payment for playing a song or album on the air. This method of promotion is called: |
Payola |
|
The means of positioning program elements such as spot breaks, music and news is called: |
Hot log |
|
What is the most important thing to do when interviewing a guest? |
Listen |
|
What types of questions should you avoid during an interview? |
Yes/No |
|
Which promotional stunt was fictionalized on the TV sitcom WKRP in Cincinnati? |
Turkeys being dropped |
|
How do radio stations know that their promotions are working? |
By increased rating surveys |
|
Most successful radio promotions involve what kind of incentives? |
Large cash or merchandise prizes |
|
To “bookend” call letters is to position them in what way? |
At the beginning and end of a break |
|
To offset the cost of promotions, stations will do what? |
Collaborate with sponsors to share the cost |
|
What is considered to be the ultimate goal of any promotion? |
Enhance and increase listenership |
|
What is the preferred solution to planning the budget for a promotion? |
Exchange available airtime for goods and services |
|
Licensee of KCLC: |
Lindenwood University, St. Charles |
|
AM: |
Amplitude Modulation |
|
FM: |
Frequency Modulation |
|
Commercial announcement is called a: |
Spot |
|
Lindenwood Legal ID: |
KCLC, Lindenwood University, St. Charles |
|
Extended pole for mic: |
Boom |
|
To record all or a portion of another recording: |
Dub |
|
A recorded background with a vocal intro and ending, leaving space in between for additional copy |
Donut |
|
Delivery without script and planning: |
Adlib |
|
Format for strong among 25-49: |
AC, Adult Contemporary |
|
What does CHR stand for? |
Contemporary Hit Radio |
|
Two music formats top the list for public |
Classical and jazz |
|
PD may also be expected to... |
Do an air shift |
|
Since the 1970s, what format has been adopted most |
Country |