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17 Cards in this Set

  • Front
  • Back
How created the patent for the "talking machine"?
Thomas Edison
Who is Marconi? What is he known for? When did he send the first radio signal?
He is known as the father of radio, and he also sent the first radio signal in 1890.
What was radio originally developed for?
“point to point” technology
David Sarnoff
Developed a way to sent to multiple receivers.
What is the Radio Act of 1927?
It puts forward the ‘trustee model’
What is the Trustee Model?
spectrum scarcity – the idea that space available for radio stations to broadcast on is limited and that it belongs to the public. So, if the public is going to give you the right to broadcast your station, you’re going to have to accept some kinds of regulation from the government.

The second element is the realization that radio is
going to have, or already has, a huge potential influence on America. Radio
starts to reach lots and lots of people – and therefore becomes very powerfuland if it’s going to be that influential, it’s going to have to be regulated by the
government.
What was considered "The Golden age of radio?"
1930s and 40s
How many homes had radios by 1930?
12 million homes
How many homes had radios by 1940
30 million homes have radio
How did soap operas get there name?
A lot of the sponsors for the early, ongoing dramas, were soap companies, the dramas were there to sell soap, and the nickname ‘soap opera’ stuck!
What changes does radio go through in order to survive?
1. personal
2. radio becomes mobile
3. radio becomes local
4. radio becomes fragmented
5. radio is specialized
What are the cycles of Mediums?
1. birth,
2. maturation,
3. competition,
4. adaptation,
5. convergence
What is the life cycle of radio?
You can see this life cycle easily in radio – it’s birth stage starts in the late 1800s and move through the 1920s as people figure out what radio is and what it does best. It matures into the 30s and 40s, the era we called the golden age of radio. In the 1950s along comes television, and radio has to compete in order to stay alive, that’s the competition stage. As television becomes the dominant medium in the 1950s, radio has to enter the adaptation stage – this is where in becomes personal, local, fragmented – all the things we talked about in the Radio’s Evolution Spot Light. And finally it converges, where today we have radio on the internet, streaming its content in a blend of computer and radio.
What was the FCC Established by?
Communications Act of 1934
How many stations could you used to own?
1 AM and 1 FM station locally, and 7 AM and 7 FM stations nationally
What does the the 1996 Telecomm Act do?
you can own up to 8 in any one market (depending on the size of the market) AND there are no national limits
What three companies own 80% of listeners in 25/50 markets
Clear Channel, Cumulus, Citadel