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14 Cards in this Set
- Front
- Back
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Which research method allows us to establish causation?
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Experiment.
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The theory that explains media effects are caused through individuals imitating behavior that is positively reinforced in media portrayals is called?
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Social learning theory.
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Who originated the term "advertising agency?"
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George P. Rowell.
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Who represents the advertiser inside the ad agency?
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The account executive.
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What is the difference between WAN and a LAN?
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WANs extend beyond a single building or campus.
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What is the purpose of using the latest info technology in business?
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To increase productivity.
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What did the AT&T divestiture do?
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It split the RBOCs off from AT&T.
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What does a modem do, exactly?
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It converts digital pulses from your computer into sounds that can be carried over phone lines.
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Whats wrong with 1950s TV show Leave it to Beaver?
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It perpetuated sexism.
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What are the effects of the media on presidential campaigns?
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The media influence perceptions of what issues are important.
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According to the knowledge gap hypothesis...
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over time, the information rich learn more and so do the info poor, but the rich learn faster.
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Your boss tells you that they just bought a computer that can do your job and you are fired. What are you a victim of?
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Job displacement.
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Which of the following media is most subject to US domination?
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Film.
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The French gov't recently subsidized a feature film starring Asterix, a cartoon character drawn from French history. What is that an example of?
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Protectionism.
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