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5 Cards in this Set
- Front
- Back
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What is Quinns definition of strategy? |
A pattern or plan from which an organisation can develop its major goals and objectives |
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Which three important points emerge from quinns definition |
1. Strategy affects the scale and scope of an organisations activities over the long term 2. Strategy is about being responsive to changes in the external environment 3. Strategy is about aligning activities with strategic resources and capabilities |
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What are the three different levels of strategy? |
- Corporate strategy - Business strategy - Functional strategy |
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What is meant with strategic allignment |
That the functional strategy should fit the business and corporate strategy |
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What are the different ways an organization can develop stategy? |
- Top bottom - Bottom top |
