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12 Cards in this Set
- Front
- Back
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Why is a grid important?
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it is a means of alignment that determines where to place graphic elements, imagery and text. Maintain clarity, legibility and balance.
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What are margins, columns and gutters?
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Margins form a frame of negative space around the live area. Columns contain the body text as well as imagery. Gutters is the space between the columns and the pages.
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How does column width affect size of typeface?
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Poor choice of text typeface and size can create awkward rags, rivers of white space, or a column that appears out of proportion to the column's width.
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What is body text and how does it differ from other typographic elements on a page?
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Body text refers to the body of written content on a page. It is sized and placed in the layout in ways that support a predetermined hierarchy.
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What is an initial cap and what does it do?
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The first word at he beginning of a paragraph is made larger than the surrounding text. Used to add interest and break up long passages of text.
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What is a widow and an orphan?
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pieces of hyphenated words or whole lines that appear by themselves at the top of a column or before a paragraph break.
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What is a bleed?
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an image that extends beyond the grid and margin, and off the end of a page.
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When to use photography as opposed to illustration.
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When credibility or realism is needed. To help readers visualize experiences they would like to recreate for themselves.
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What can an illustration of a subject convey that a photo cannot?
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an expressive mood or feeling that can be controlled or enhanced by the illustration technique.
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Why is illustration important in children's books?
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Help engage young readers by providing a pictorial narrative that helps them understand the story on a visual level.
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Difference between continuous tone and half-tone?
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Cont. is a photo or illus that's comprised of a series of gray or color tones with gradations from one to the next. H-t is a series of dots
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What is the difference between pie charts, bar charts, and graphs and how are they used?
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Pie divide a shape into portions, bar charts work well for comparison. Graphs plot trends. Used to make statistics more visually engaging and meaningful.
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