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13 Cards in this Set

  • Front
  • Back
Persuasion
The art of gaining fair and favorable consideration for point of view; Think consumerism in the US as an act of persuasion
Deliberation
Consideration of all sides of an issue before making a decision
7 Characteristics of Persuasive Speaking
1. Urges a choice from among options
2. Persuaders = advocates
3. More audience commitment
4. Evidence justifies advice
5. Leadership is essential
6. Higher Ethical Obligation
7 Characteristics of Informative Speaking
1. Reveals options
2. Speaker = Teacher
3. Less audience commitment
4. Supporting material illustrates the points
5. Speaker is not the leader
6. Less appeals to emotion
7. High ethical obligation
3 Types of Persuasive Speeches
1. Speeches that focus on the facts
2. Speeches that address attitude, beliefs, and values
3. Speeches that advocate action & policy
Speeches that focus on facts
A: Past facts - argue questions of past facts to shape audience perceptions and control the memories of people and events
B: Present Facts - Argue questions of present facts - important to the fate of nations and individuals
C: Future Facts - Predictions
Speeches that advocate Action & Policy
May build on earlier speeches that address facts and values
Asks audience to act, to respond to the reality of a situation & put into effect the values they profess. Establish links between perceptions, values, and actions
5 Stages of Persuasion
1. Awareness
2. understanding
3. Agreement
4. Enactment
5. Integration
Awareness
Knowing about a problem, paying attention to it & understanding how it affects our lives. Same as consciousness raising
Understanding
Must comprehend what you're saying and what you're asking of them.. be motivated to listen and act
Agreement
Take audience through series of affirmations, small concessions to total acceptance; Say 3 consecutive rhetorical questions
Enactment
Must get them to act on it publicly; makes audience make a commitment; something concrete!
Integration
Of new attitude & commitments with listener's previous values, Anticipate problems and answer them in the speech. Gibe arguments they can use when they leave