Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
Persuasion
|
The art of gaining fair and favorable consideration for point of view; Think consumerism in the US as an act of persuasion
|
|
Deliberation
|
Consideration of all sides of an issue before making a decision
|
|
7 Characteristics of Persuasive Speaking
|
1. Urges a choice from among options
2. Persuaders = advocates 3. More audience commitment 4. Evidence justifies advice 5. Leadership is essential 6. Higher Ethical Obligation |
|
7 Characteristics of Informative Speaking
|
1. Reveals options
2. Speaker = Teacher 3. Less audience commitment 4. Supporting material illustrates the points 5. Speaker is not the leader 6. Less appeals to emotion 7. High ethical obligation |
|
3 Types of Persuasive Speeches
|
1. Speeches that focus on the facts
2. Speeches that address attitude, beliefs, and values 3. Speeches that advocate action & policy |
|
Speeches that focus on facts
|
A: Past facts - argue questions of past facts to shape audience perceptions and control the memories of people and events
B: Present Facts - Argue questions of present facts - important to the fate of nations and individuals C: Future Facts - Predictions |
|
Speeches that advocate Action & Policy
|
May build on earlier speeches that address facts and values
Asks audience to act, to respond to the reality of a situation & put into effect the values they profess. Establish links between perceptions, values, and actions |
|
5 Stages of Persuasion
|
1. Awareness
2. understanding 3. Agreement 4. Enactment 5. Integration |
|
Awareness
|
Knowing about a problem, paying attention to it & understanding how it affects our lives. Same as consciousness raising
|
|
Understanding
|
Must comprehend what you're saying and what you're asking of them.. be motivated to listen and act
|
|
Agreement
|
Take audience through series of affirmations, small concessions to total acceptance; Say 3 consecutive rhetorical questions
|
|
Enactment
|
Must get them to act on it publicly; makes audience make a commitment; something concrete!
|
|
Integration
|
Of new attitude & commitments with listener's previous values, Anticipate problems and answer them in the speech. Gibe arguments they can use when they leave
|