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8 Cards in this Set
- Front
- Back
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Related to the intrinsic or extrinsic desires for success, adventure, creativity, and personal enjoyment.
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Achievement Motives
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The desire to belong to a group, or to be well liked, or accepted.
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Affiliation Motives
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Comprised of Five Steps:
Attention, Need, Satisfaction, Visualization, and Action |
Monroe's Motivated Sequence
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A visualization of a desire and a method for satisfying it, or an assertion that an entity, idea, or course of action holds the key to fulfilling a particular motive need.
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Motivational Appeal
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A group of individual appeals that are grounded in the same fundamental, human motivation
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Motive Cluster
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An impulse to satisfy a psychological-social want or a biological urge.
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Motive Need
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To move audiences to thought or action.
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Persuasion
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Primarily concern, the desire to exert influence over others.
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Power Motives
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