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7 Cards in this Set
- Front
- Back
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Cultures that co-exist in a society as relatively complete ways of life.
Ex: manhood and womanhood |
Co-cultures
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A social group's system of meanings.
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Culture
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The recognition that a country, such as the USA, possesses not a unified culture, but one with several subcultures and powerful co-cultures that interpenetrate, yet are separate from one another.
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Multiculturalism
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Conceptual borders that orient information in a particular way.
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Rhetorical Frame
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Smaller groups of people that define their lifestyles, at least in part, by how they're different from the dominant culture.
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Subcultures
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People's habitual ways of thinking about positive and negative grounds for human thought and action.
They tend to become materialized in highly idiosyncratic ways. |
Value Orientations
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Accepting multiple paths to goals.
Choosing a rhetorical frame. Maintaining self identity in the face of difference. |
How speakers negotiate difference and related definitions.
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