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58 Cards in this Set
- Front
- Back
abstract words
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describe intangible concepts that are difficult to picture
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alliteration
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the repetition of consents (usually the first or last letter in a word)
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ambiguous word
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words that have vague, unclear meanings that can be understood in more than one way
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antithesis
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occurs when a sentence contains two constrasting ideas in parallel phrases
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assonance
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the repetition of vowel sounds
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concrete word
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describe tangible things that listeners can picutres
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euphemism
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words with positive overtones substituted for words with negative overtones
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forceful language
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involves effective use of volume, emphasis and pitch
important in persuasion adds to audience's confidence in the speaker |
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gobbledygook
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using complex words or jargon in place of simple words.
bureacratese |
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hyperbole
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extreme exaggeration used for emphasis
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metaphor
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implied comparisons and do not use like or as
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onomatopoeia
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words that sound like their meanings
buzz, hiss, swish, fizz, ring |
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parallelism
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the grouping of similarly phrased ideas
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personification
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giving human characteristics to an animal, object, or concept
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repetition
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repeating a word or series of words in successive clauses or sentences
an effective way to keep listeners' attention |
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simile
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make direct comparisons using like or as
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style
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the way a speaker uses language to express ideas
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stylistic device
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either rearranges sentencews in unusual ways or changes the main or ordinary meaning or a word
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effective language style
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simple language, specific language, vivid language, forceful language
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stylistic device examples
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alliterations and assonance, simile and metaphor, onomatopoeia, repetitions and parallelism, antithesis, hyperbole, personification
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biased language
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gender bias, culture bias
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definition
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a statement of what a thing is
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demonstration speech
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characterized by showing how to do or make something right
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description
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painting a vivid, detailed picture of the topic using concrete words and figures of speech such as similes, metaphors, and onomatopoeia
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informational speech
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increases awareness by introducing the latest information about a topic or body of related facts, or presents information promoting understanding of a comlicated idea, term or concept
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narration
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a story about real or imagined things, people, or events told with detail and enthusiasm
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tools to aid understanding in informative speeches
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definition, description, explanation, narration
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steps in preparing an informative speech
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ananlyze your potential audience, determine your topic, exact purpose, and main points, prepare a rought-draft outline of main points and desired information, research topic for material to support main points, select a variety of supporting materials, determine how best to organize main points, plan introduction and conclusion, make preparation outline and spekaing notes, prepare visual aids, rehearse your speech
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attitude poll
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find points on which you and your audience agree and learn audience objections ot your position
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forum
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open audience participation
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motivated sequence
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a method of organizing a persuasive speech that involves five steps: attention, need, satisfaction, visualization, and action
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panel
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discussion team members informally discuss a problem or topic of interest in front of an audience
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persuasion
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communication that is intended to influence choice
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position statement
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the exact purpose of an informative speech
a simple sentence that states the speaker's position on the topic |
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speech to actuate
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asks listeners for both intellectual agreement and action of some type
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speech to convince
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seeks intellectual agreement from listeners
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symposium
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each team member presents a formal 2-10 minute speech on once aspect of the symposium's topic
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team
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normally compoed of three to seven members who actively work together toward a particular goal, gathering information, or planning an informative or persuasive presnetation
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team presentation
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involves the collaborative organization and presentation of material by team members o an audience, often using one or a variety of public discussion formats: forum, symposium, panel, or some combination of the three
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steps in preparing a persuasive speech
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determine topic, position statement, and type of speech, analyze audience attitudes toward your position, prepare a rough-draft outline of main points and needed information, research your topic, select the best supporting materials, determine how best to organize your main points, plan the intro and conclusion, make preparation outline and speaking notes, prepare visual aids, rehearse your speech
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analogical reasoning
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occurs when you compare a familiar example with an unfamiliar one
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begging the question
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a type of circular reasong; it asserts that somethign is because it is
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boomerang effect
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means that fewer people agree with the speaker at the end of the speech than before it
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causal reasoning
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occurs when you imply a causal link between two items
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dynamism
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a speaking style characterized by forcefulness, enthusiasm and good vocal variety
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Elaboration Likelihood Model
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indicates which of two routes for processing arguements audience members will likely use
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evidence
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consists of factual statements and opinions originating from sources other than the speaker
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fallacious reasoning
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false of faulty reasoning
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fear appeal
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appeals that are designed to arouse negative emotions
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hasty generalization
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occurs when a conclusion is based on too few examples or on isolated examples
more common thatn inductive reasoning |
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inoculation theory
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inoculating a listener against opposing ideas is similar to inoculating a person against a disease
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logic
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logos
the study of orderly thinking, the sequence and connection of thoughts and ideas as they relate to one another |
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nonfluency
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inaccurate articulation, vocalized pauses and unnecessary repetition of words
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post hoc
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after the fact
occurs when the speaker claims a causal relationship simply because one event followed another event |
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slippery slope
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occurs when a speaker asserts that taking a particular step will lead to a seriouis and undesirable consequence, and does not provide adequate evidence to support the assertion
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social judgement theory
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explains how people evaluate messages based on internal anchors (past experiences)-- the more ego involved we are with a social issue or topic, the more likely our judgements will be influenced by an internal anchor
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Logical reasoning
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deductive and inductive, analogical and causal
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basic elements of credibiliity
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trustworthiness, competency, dynamism
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