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6 Cards in this Set
- Front
- Back
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What is PR? |
“Publicrelations is the development and
management of ethical strategies using communication to build relationships with stakeholders or publics.”(Johnston& Sheehan, 2014, p.6 |
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Marketing vs PR |
Marketing matches the services an orgproduces with the needs of target markets.
PR matches total behaviour of anorg with the needs of publics. |
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Advertising vs PR |
A: paid, more control, more expensive, lower perceived credibility |
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What is media relations? |
Buildinggood relationships with the media in order to generate positive publicity |
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What are some publics? |
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Fivestages in the development of modern PR |
Pre-modern period (prior to 1800s) Manipulation (1800s) Information (Early 1900s) Influence (From 1920s) Professionalism and socialresponsibility (From 60s/70s) |
