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14 Cards in this Set
- Front
- Back
What is Public Relation
CH.1 pg.3 |
Is a planned process to influence public opinion, based on mutually satisfactory two-way communication.
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PR relationas as a Management Interpreter
CH.1 pg.4 |
They must be able to interpret philosophies, policies, programs and practices of management to the public. Also interpret attitudes of the public to management.
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PR relations as a Public Interpreter
CH.1 pg.5 |
Conveying to Management how the Public honestley feels about their company.
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The Publics of Public Relations
CH.1 pg.8 |
Many different types of publics that have to be communicated to overlapping communcations.
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Then Functions of Public Relations
CH.1 pg.10 |
Writing, Media relations, planning, counseling, Researching, publicity, Marketing Comm., Community Relations, Consumer Relations, Employee Relations, Government affairs, Investor Relations, and Special public Relations.
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The Curse of the "Spin"
CH.1 pg.11 |
Outright lying to hide what really happend.
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Growth of the Internet and the World Wide Web.
CH.2 pg.40 |
With all the new Technologies Video conferenceing, voicemail,www, etc. radically intensified the spread of communications even further.
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Goals of Communication
CH.3 pg.53 |
Typical communicatios goals.
To Inform To Persuade To Motivate To build mutual Understandings. |
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Basic S-E-M-D-R
CH.3 pg.54 |
S= The Source:
The source of a message is the central person or organization doing the Communications. |
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Basic S-E-M-D-R
CH.3 pg.57 |
E=
The Encoder What the source wants to relate must be translated from an idea in the mind to a communication. |
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Basic S-E-M-D-R
CH.3 pg.58 |
M=
The Message. The message may be carried in a variety of communications media; speeches, newspapers, news releases, press conferences etc. |
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Basic S-E-M-D-R
CH.3 pg.60 |
D=
The Decoder The person who takes in the message and translates it into his or her own common terms. |
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Basic S-E-M-D-R
CH.3 pg.63 |
R=
The Receiver anyone who may hear what you have to say. |
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Basic S-E-M-D-R
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Feedback: Just opinion from the Receivers giving there feedback.
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