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14 Cards in this Set

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What is Public Relation

CH.1 pg.3
Is a planned process to influence public opinion, based on mutually satisfactory two-way communication.
PR relationas as a Management Interpreter

CH.1 pg.4
They must be able to interpret philosophies, policies, programs and practices of management to the public. Also interpret attitudes of the public to management.
PR relations as a Public Interpreter

CH.1 pg.5
Conveying to Management how the Public honestley feels about their company.
The Publics of Public Relations

CH.1 pg.8
Many different types of publics that have to be communicated to overlapping communcations.
Then Functions of Public Relations

CH.1 pg.10
Writing, Media relations, planning, counseling, Researching, publicity, Marketing Comm., Community Relations, Consumer Relations, Employee Relations, Government affairs, Investor Relations, and Special public Relations.
The Curse of the "Spin"

CH.1 pg.11
Outright lying to hide what really happend.
Growth of the Internet and the World Wide Web.

CH.2 pg.40
With all the new Technologies Video conferenceing, voicemail,www, etc. radically intensified the spread of communications even further.
Goals of Communication

CH.3 pg.53
Typical communicatios goals.
To Inform
To Persuade
To Motivate
To build mutual Understandings.
Basic S-E-M-D-R

CH.3 pg.54
S= The Source:
The source of a message is the central person or organization doing the Communications.
Basic S-E-M-D-R

CH.3 pg.57
E=
The Encoder
What the source wants to relate must be translated from an idea in the mind to a communication.
Basic S-E-M-D-R

CH.3 pg.58
M=
The Message.
The message may be carried in a variety of communications media; speeches, newspapers, news releases, press conferences etc.
Basic S-E-M-D-R

CH.3 pg.60
D=
The Decoder
The person who takes in the message and translates it into his or her own common terms.
Basic S-E-M-D-R

CH.3 pg.63
R=
The Receiver
anyone who may hear what you have to say.
Basic S-E-M-D-R
Feedback: Just opinion from the Receivers giving there feedback.