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16 Cards in this Set

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  • Back
PUBLIC OPINION
the collective attitudes and beliefs of individuals on one or more issues.
PUBLIC OPINION POLLS
scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion.
SAMPLE
the portion of the population that is selected to participate in a poll.
SAMPLE BIAS
the effect of having a sample that does not represent all segments of the population.
SAMPLING ERROR
the effect of having a sample that does not represent all segments of the population.
SAMPLING ERROR
a number that indicates within what range the results of a poll are accurate.
TRACKING POLL
an ongoing series of surveys that follow changes in public opinion over time.
EXIT POLL
election related questions asked of voters right after they vote.
PUSH POLL
a poll that asks for reactions to hypothetical, often false, information in order to manipulate public opinion.
POLITICAL SOCIALIZATION
the process by which we learn our political orientations and allegiances.
GENDER GAP
the tendency of men and women to differ in their political views on some issues.
MARRIAGE GAP
the tendency for married people to hold different political opinions than people who have never been married.
RATIONAL IGNORANCE
the state of being uninformed about politics because of the cost in time and energy.
ON-LINE PROCESSING
the ability to receive and evaluate information as events happen, allowing us to remember our evaluation even if we have forgotten the specific events that caused it.
TWO-STEP FLOW OF INFORMATION
the process by which citizens take their political cues from more well-informed opinion leaders.
OPINION LEADERS
people who know more about certain topics than we do and whose advice we trust, seek out, and follow.