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16 Cards in this Set
- Front
- Back
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PUBLIC OPINION
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the collective attitudes and beliefs of individuals on one or more issues.
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PUBLIC OPINION POLLS
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scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion.
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SAMPLE
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the portion of the population that is selected to participate in a poll.
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SAMPLE BIAS
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the effect of having a sample that does not represent all segments of the population.
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SAMPLING ERROR
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the effect of having a sample that does not represent all segments of the population.
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SAMPLING ERROR
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a number that indicates within what range the results of a poll are accurate.
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TRACKING POLL
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an ongoing series of surveys that follow changes in public opinion over time.
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EXIT POLL
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election related questions asked of voters right after they vote.
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PUSH POLL
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a poll that asks for reactions to hypothetical, often false, information in order to manipulate public opinion.
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POLITICAL SOCIALIZATION
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the process by which we learn our political orientations and allegiances.
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GENDER GAP
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the tendency of men and women to differ in their political views on some issues.
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MARRIAGE GAP
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the tendency for married people to hold different political opinions than people who have never been married.
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RATIONAL IGNORANCE
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the state of being uninformed about politics because of the cost in time and energy.
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ON-LINE PROCESSING
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the ability to receive and evaluate information as events happen, allowing us to remember our evaluation even if we have forgotten the specific events that caused it.
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TWO-STEP FLOW OF INFORMATION
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the process by which citizens take their political cues from more well-informed opinion leaders.
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OPINION LEADERS
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people who know more about certain topics than we do and whose advice we trust, seek out, and follow.
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