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13 Cards in this Set

  • Front
  • Back

Psychology

s the scientific study of human behavior and mental processes.

Behavior

is any action that people can observe or measure.

Cognitive Activities

Mental processes

Psychological Constructs

To learn more about the human behavior

Theory

Is a statement that attempts to explain why things are the way they are and why they happen the way they do

Principle

is a basic truth or law, such as the assumption that you will get better grades if you study more.

Survey

people are asked to respond to a series of questions about a particular subject

Target Population

is the whole group you want to study or describe.

Sample

which is only part of the target population

Random Sample

individuals are selected by chance from the target population

Stratified Sample

subgroups in the population are represented proportionally in the sample.

Bias

A predisposition to a certain point of view despite what the facts suggest.

Volunteer Bias

that is, they may have a different outlook from people who do not volunteer for research studies.