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33 Cards in this Set
- Front
- Back
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Cognitive Disonance |
The brain feels one way but your actions do something different, people want to have consistent attitudes and behaviors. When they are not they experience dissonance unpleasant tension |
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Foot in the door |
If you get people to agree to a small request, they are more likely to agree to a larger one. |
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Door in the face |
Persuasion technique to get someone to comply by first making an extremely large request, then requesting something smaller. |
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The attribution theory |
Theory that people are motivated to explain own and others behaviors by attributing cases of behavior to situation of disposition. |
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The fundamental attribution of error |
Tendency to overestimate personality factors and underestimate situational influence. |
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Impacts of the the fundamental error |
One will always see their problems as situational issues but when observing a separate individual will assume their personality is a problem instead of their situation. |
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Peripheral route persuasion |
Persuasion occurs if peripheral cues ie attributes of communication are compelling, attitude change that is temporary and suspectible to change. |
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Central route persuasion |
Persuasion occurs if arguments are compelling , attitude change that is long lasting and resistant to change. |
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Bystander effect |
When people don't offer help to a victim, when other people are present ie following the crowd. |
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Kitty Genovese Case |
37 people watched her get murdered but didn't call the police. |
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Maslow's hierarchy of needs |
A description of the needs that motivate human behavior. There are 5 different kinds of human needs beginning with the most basic , survival aka physiological. Then safety, love/ belonging , esteem and lastly self actualization. This hierarchy suggests that a starving person will seek food before self actualization. |
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Self actualization |
Occurs when a person is able to take full advantage of his or her talent while being mindful of his or her limitation. |
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Instinct theory |
All organisms are born with innate biological tendencies that help with survival. This suggests that instincts drive all behaviors and are not the result of learning or experience. |
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Baby instincts |
Rooting, breast-feeding, sucking , and grasping, moro. |
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Dive reduction theory |
Based on the idea that we are driven by basic biological needs, needs drive our behavior to seek homeostasis in our bodies. You are motivated to reduce the drive ie hunger, thirst, pain or horny. |
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Homeostasis |
Refers to the bodies need to reach and maintain a certain state of equilibrium, ie maintain bodies internal states such as temperature and energy at constant and stable levels |
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Incentive theory |
A major theory of motivation and suggests that behavior is motivated by a desire for reinforcement or incentives ie a reward or promise of payment that encourages a person to take a certain action or behave better. |
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Cognitive theory |
A theory that explains mental process as they are influenced by both intrinsic and extrinsic factors. |
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Intrinsic vs extrinsic motivation |
Intrinsic: sense of achieving, curiosity, interest , pride . extrinsic: money, grades, career, praise, exams |
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Neuron |
A nerve cell, the basic building block of the nervous system |
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Dendrite |
The branching extensions of a neuron that receive messages and conduct impulses toward the cell body |
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Axon |
The extension of a neuron, ending in branching terminal fibers, through which messages are sent to other neurons |
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Myelin |
A layer encasing the fibers of many neurons, enables vastly greater transmission speed of neutral impulses |
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Action potential |
A neural impulse, a brief electrical charge that travels down an axon |
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Threshold |
The level of stimulation required to trigger a neural impulse |
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Synapse |
The space between the axon tip of the sending neuron and the dendrite or cell body of receiving neuron |
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Neuron transmitter |
A chemical substance which are responsible for transmission of an impulse through a synapse |
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Action potential |
A neural impulse. A brief electrical charge that travels down an axon and is generated by the movement of positively charged atoms in and out of channels in the axons membrane |
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Threshold |
Each neuron revives excitatory and inhibitory signals from many neurons. When the excitatory signals minus the inhibitory signals exceed a minimum intensity |
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Facial feed back theory |
A hypothesis indicating that facial expressions can produce changes in emotional state ie smiling will make you happy |
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Cannon Bard Theory |
Argues that we experience survival arousal and emotional at the same time but give no attention to the role of thoughts or outward behavior. ie seeing a snake will make your muscles tense and also a feeling of fear. |
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Schachter theory |
A theory of emotion suggesting that our subjective emotional states are determined at least in part by the cognitive labels we attach to feeling of arousal also known as 2 factor theory |
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Opponent process theory of emotion |
Have you ever felt crappie for a few days then felt elated. This theory says feeling one way will lead you to feel the opposite. |
