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10 Cards in this Set
- Front
- Back
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Marketing
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all of the people, processes, and things necessary to stimulate and administer and exchange (creating, communicating, delivering, exchanging)
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The Four P's
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Product, Pricing, Promotion, Placement
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Advertising
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a PAID message meant to influence the attitudes and decisions of individuals regarding goods and services
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Psychology
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the study of the human mind and behavior (all aspects of human experience)
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Consumer Behavior
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the processes involved when people select, purchase, use, and dispose of things to satisfy needs/wants - ONGOING PROCESS
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4 Processes of Consumer Behavior
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#1 Selection Process
#2 Purchase Process #3 Using Process #4 Disposal Process |
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Role Theory
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people define roles for themselves and others & encourage others to act within the roles & will act within the roles they adopt
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Market Segmentation
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groups of customers who are similar to one another and strategies designed to appeal to that group
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Different Types of Segmentation
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demographic, geographic, psychological, socio-cultural, benefit, psychographic, benefit
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Relationship Marketing
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company interacts with customers, giving them reasons to maintain a bond with the company
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