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360 Cards in this Set

  • Front
  • Back
Introspection
The careful, systematic self-observation of one's own conscious experience
Structuralism
Based on the idea that the point of pyschology is to analyze consciousness into it's basic elements and investigate how these elements are related
Functionalism
Based on the belief that psychology should investigate the function or purpose of consciousness and not its structure
Behaviorism
The idea that scientific psychology should study only observable behaviour
Nature vs. Nurture
Two forms of looking at behaviour. One states that we are dictated by nature, other states that it is our nurturers who shape us
Unconscious Mind
The idea that we have thoughts, desires, and memories below the surface of conscious awareness
Humanism
A theoretical orientation that emphasizes the unique qualities of humans including freedom and personal growth
Central Premise
natural selection occurs for behavioural, as well as physical, characteristics
Cognition
mental processes involved in acquiring knowledge
Empiricism
The premise that knowledge should be acquired through observation. Psychologists conduct scientific research to TEST their ideas.
Ethnocentrism
Viewing one’s own group as superior and as the standard for judging
Positive Psychology
Positive Psychology uses theory and research to better understand the positive, aspects of human existence.
Theory
A system of interrelated ideas used to explain a set of observations
Phrenology
Discredited theory that different brain areas account for specific personality traits
Operational Definition
Used to clarify precisely what is meant by each variable
Participants
The organisms whose behaviour is systematically observed in a study
Data Collection Techniques
Allow for empirical observation and measurement
Statistics
Used to analyze data and decide whether hypotheses were supported
Research Methods
General strategies for conducting scientific studies
Scientific Investigation
1) Formulate a testable hypothesis
2) Select the research method and design
3) Collect the data
4) Analyze the data and draw conclusions
5) Report the findings
Experiment
Manipulation of one variable under controlled conditions so that resulting changes in another variable can be observed
Independent Variable
Variable manipulated
Dependent Variable
Variable affected by manipulation (How does x affect y?)
Experimental Group
Subjects who receive some special treatment in regard to the independent variable
Control Group
Similar subjects who do not receive the special treatment
Extraneous Variables
Any variable other than the independent variable in a specific study
Confounding Variables
Occurs when two variables are linked together in a way that makes it difficult to sort out their specific effects
Pseudo-independent variables
A variable that can’t be manipulated, but can be measured (like gender), control of confounding variables, or sampling bias
Naturalistic Observation
When a researcher engages in careful observation of behaviour without intervening directly with the subjects. Example: do more men than women run yellow lights?
Case Studies
An in-depth investigation of an individual subject
Survey
Researchers use questionnaires or interviews to obtain specific information about subjects’ behaviour
Descriptive Statistic
Organizing and summarizing data
Inferential Statistic
Interpreting data and drawing conclusions
Measures of central tendency
Typical or average score in a distribution
Mean
Arithmetic average of scores
Median
Score falling in the exact centre
Mode
Most frequently occurring score
Variability
How much scores vary from each other and from the mean
Standard Deviation
Numerical depiction of variability
High Variability in a data set
High standard deviation
Low Variability in a data set
Low standard deviation
Correlation
Numerical index of degree of relationship. Expressed as a number between 0 and 1, can be positive or negative. Numbers closer to 1 (+ or -) indicate stronger relationship
Correlation coefficient
Numerical index of the degree relationship between two variables
Hypothesis
Tentative statement about the relationship between two or more variables
Statistical significance
Exists when the probability that the observed findings are due to chance is very low
Meta-analysis
The combination of the statistical results of many studies of the same question, yielding an estimate of the size and consistency of a variables effects
Sampling Bias
Exists when a sample is not representative of the population from which it was drawn
Placebo Effect
Occurs when particpants expectations lead them to experience some change even though they receive fake treatment
Social Desirability Bias
A tendency to give socially approved answers to questions about oneself
Response Set
A tendency to respond to questions in a way that is unrelated to the content of the questions
Halo Effect
The tendency to let initial performance or liking affect future judgments of performance
Experimenter Bias
When a researcher’s expectations or preferences about the outcome of a study influence the results obtained
Double-blind solution
Neither subjects nor experimenters know which subjects are in the experimental and which are in the control groups is used. In this case, a non-directly involved researcher keeps track of everything
Morris Water Maze-swimming memory maze
a behavioral procedure widely used in behavioral neuroscience to study spatial learning and memory. The basic procedure for the Morris water navigation task is that the rat is placed in a large circular pool and is supposed to find an invisible platform that allows it to escape the water.
Knock-out Mice
a genetically engineered mouse in which researchers have inactivated, or "knocked out", an existing gene by replacing it or disrupting it with an artificial piece of DNA
Stroop Interference Task
Cognitive task designed to study mental flexibility, unconscious processing, etc. Takes advantage of our ability to read words more quickly and automatically than we can name colors
Damage Studies
Observing consequences of damage to certain areas
Lesioning
Involves destroying a piece of the brain
Electroencephalography (EEG)
Monitoring electrical activity of the brain
Electrical Stimulation (ESB)
is a form of electrotherapy and technique used in research and clinical neurobiology to stimulate a neuron or neural network in the brain through the direct or indirect excitation of its cell membrane by using an electric current
Transcranial Magnetic Stimulation
A new technique that permits scientists to temporarily enhance or depress activity in a specific area of the brain
Computerized tomography (CAT)
computer enhanced X-ray
Positron emission tomography (PET)
radioactively tagged chemicals serve as markers of blood flow or metabolic activity in the brain that are monitored by X-ray
Magnetic resonance imaging (MRI)
uses magnetic fields, radio waves, and computer enhancement to image brain structure
Central Nervous System (CNS)
Consists of the brain and the spinal cord
Peripheral Nervous System
Made up of all the nerves that lie outside the brain and spinal cord.
Somatic Nervous System
Made up of nerves that connect to the voluntary skeletal muscles and to sensory receptors
Autonomic Nervous System (ANS)
Made up of nerves that connect to the heart, blood vessels, smooth muscles, and glands
Sympathetic Division
The branch of the autonomic nervous system that mobilizes the body's resources for emergencies
Parasympathetic Division
The branch of the autonomic nervous system that generally conserves bodily resources
Hindbrain
vital functions – medulla, pons, and cerebellum
Midbrain
sensory functions – dopaminergic projections, reticular activating system
Forebrain
emotion, complex thought – thalamus, hypothalamus, limbic system, cerebrum, cerebral cortex
Cerebral Hemispheres
two specialized halves connected by the corpus collosum
Left Hemisphere
verbal processing: language, speech, reading, writing
Right Hemisphere
nonverbal processing: spatial, musical, visual recognition
Four lobes
Occipital, Parietal, Temporal, Frontal
Occipital
vision
Parietal
somatosensory
Temporal
auditory
Frontal
movement, experimental control systems
Limbic System
a loosely connected network of structures located roughly along the border between cerebral cortex and deeper subcortical areas
The Case of HM
lost approximately two-thirds of his hippocampus, parahippocampal gyrus, and amygdala in 1953. Total amnesia for new memories BUT: could still learn new Motor tasks
Thalamus
Structure of the forebrain through which all sensory information (except smell) must pass to get to the cerebral cortex
Hypothalamus
A structure found near the base of the forebrain that is involved in the regulation of basic biological needs (hunger, thirst, body temp, immune system, etc.)
Brainstem
Essential for life. Controls breathing, heartbeat, sleep/wake, food digestion, and speak articulation
Amygdala
Part of the limbic system involved in emotion and aggression
Cerebellum
Structure that cordinates fine muscle movement, balance
Neurons
Individual cells in the nervous system that receive, integrate, and transmit information. (Soma, Dendrites, and Axons)
Soma
contains the cell nucleus and much of the chemical machinery common to most cells
Dendrites
the parts of a neuron that are specialized to receive information
Axon
A long, thin fibre that transmits signals away from the soma to other neurons or muscles or glands
Glia
Cells found throughout the nervous system that provide various types of support for neurons
Myelin Sheath
Speeds up transmission
Terminal Button
end of axon; secretes neurotransmitters
Synapse
point at which neurons interconnect
Action Potential
a brief shift in a neuron's electrical charge that travels along an axon
Postsynaptic potential (PSP)
A voltage change at a receptor site on a postsynaptic cell membrane
Excitatory PSP
positive voltage shift that increases the likeliehood that the postsynaptic neuron will fire action potentials
Inhibitory PSP
a negative voltage shift that decreases the likelihood that the postsynaptic neuron will fire action potentionals
All or None Law
The integration of signals will cause the cell to fire if a critical membrane threshold is reached. Once the cell “decides to fire”, the cell will fire and can not be stopped from firing.
Neural Networks
Interconnected neurons that fire together or sequentially
Synaptic Pruning
Elimination and creation. "Use it or lose it".
Neurotransmitters
Chemicals that carry messages from one neuron to another across the synapse
Neurotransmission
the process by neurotransmitters are released by the presynaptic neuron, and bind to and activate the receptors of the postsynaptic neuron
Receptors
Protein molecules that receive and translate the chemical message
Agonists
mimic the action of the neurotransmitter. Fit the receptor; keep the neurotransmitter around longer
Antagonist
opposes action of a neurotransmitter
Block the receptor
The Endocrine System
Consists of glands that release hormones into the bloodstream
Endocrine Glands
Pituitary – “master gland,” growth hormone
Thyroid - metabolic rate
Adrenal - salt and carbohydrate metabolism
Pancreas - sugar metabolism
Gonads - sex hormones
Leptin
Fat hormone
Behavioral Genetics
the study of the influence of genetic factors on behavioural traits
Chromosomes
strands of DNA carrying genetic information. Human cells contain 46 of them in pairs
Dominate Gene
A gene expressed when paired genes are different
Recessive Gene
A gene masked when paired genes are different
Homozygous condition
two genes in a specific pair are the same
Heterozygous condition
two genes in a specific pair are different
Genotype
Refers to a person's genetic makeup.
Phenotype
Refers to the ways in which a person's genotype is manifested into observable characteristics
Polygenic Inheritance
traits or characteristics influenced by more than one pair of genes
Molecular Genetics
the study of the biochemical bases of genetic inheritance
Absolute Threshold
The stimulus intensity that can be dectected 50% of the time
Basilar Membrane
holds the auditory receptors
Cochlea
a fluid-filled, coiled tunnel that contains the receptors for hearing
Pinna
The external ear that collects sound.
Colour Blindness
absence or dysfunction of one or more cones
Cones
Specialized visual receptors that allow us to filter bright light, detailed colour, and black and white. Green, Blue, and Red
Convergence
the act of eyes moving closer together to focus on closer objects
Depth Perception
interpretation of visual cues that indicate how near or far away an object looks
Fechner’s Law
Expressing the relationship between the intensity of the sensation and the intensity of the stimulus
Frequency Theory
The perception of pitch corresponds to the frequency, at which the entire basilar membrane vibrates, causing the auditory nerve to fire at different rates for different frequencies. The brain detects the frequency of a tone by the rate at which the auditory nerve fires.
Just Noticeable Difference
The smallest difference in stimulation that can reliably be detected by an observer when two stimuli are compared
Kinesthetic System
Knowing the position of the various parts of the body
Lens
Transparent eye structure that focuses the light rays falling on the retina
Light adaptation
The process where the eyes become less sensitive to light in high-illumination.
Monocular Depth Cues
Clues about distance based on the image
Olfactory System
The sensory system for smell
Opponent Process Theory
The idea that colour perception depends on receptors that make antagonistic responded to three pairs of colours. Red vs Green | Yellow vs Blue | Black vs White
Perceptual Constancy
The tendency to experience a stable perception in the face of continually changing sensory input.
Phi Phenomenon
The illusion of movement created by presenting visual stimuli in rapid succession.
Place Theory
Perception of pitch corresponds to the vibration of different portions or places along the basilar membrane
Pupil
The opening in the center of the iris that helps regulate the amount of light passing into the rear chamber of the eye
Rods
Specialized visual receptors that are sensitive to dim light and are unable to convey the sense of colour.
Threshold
A dividing threshold between energy levels that do and do not have a detectable effect
Vestibular System
The system that keeps your sense of balance
Circadian Rhythms
The rhythm at which the body resets itself for sleep using light
Signal detecting theory
Sensory processes + decision processes
Sensory Adaptation
Decline in sensitivity
Subliminal Perception
Literally means “the perception of stimuli below a threshold”.
Existence vs. practical effects
Sense receptors
Specialized cells that convert physical energy in the environment or the body to electrical energy that can be transmitted as nerve impulses to the brain

Dendrites of sensory neurons responsible for smell, pressure, pain, & temperature
The retina
Absorbs light, processes images, and sends information to the brain
Optic Disk
Where the optic nerve leaves the eye/ blind spot
Information processing
Receptive fields and Lateral Antagonism
Five primary tastes
sweet, sour, bitter, salty and umami
Umami
Highly savory; it is activated by MSG.
Supertasters
individuals who have more taste buds, and smaller papilla. Find some foods unpleasantly bitter
Ototoxicity
The quality of being toxic to the ear. Ototoxic drugs can include some antibiotics, some chemotherapy agents, and some nonsteroidal anti-inflammatory drugs
Skin senses
Physical stimuli = mechanical, thermal, and chemical energy impinging on the skin
pain receptors
Nociceptors
Sleep stages
REM
NREM sleep (1,2,3,4).
Slow Wave Sleep=3+4
Brain Structures during sleep
Ascending reticular activating system
Pons, medulla, thalamus, hypothalamus, limbic system
Trichromatic theory
The human eye has three types of receptors with differing sensitivies to different light wavelengths
Electrooculograph (E0G)
records eye movements
Electromyograph (EMG)
records muscular activity and tension
Hypnosis
A systematic procedure that typically produces a heightened state of suggestibility
Insomnia
Difficulty falling asleep or staying asleep.
Dependence on sleeping pills and shifts in the circadian rhythms can also result in insomnia.
Lucid Dreams
Free dreaming, things seem to flow from one thing to the next
Narcolepsy
Falling asleep uncontrollably
Narcotics
A form of drug that creates a sleep-inducing effect
Neurogensis
The formation of new neurons
Night Terrors
Intense arousal and panic during NREM
Nightmares
Anxiety-arousing dreams during REM
REM Behaviour Disorder
Disorder of REM sleep paralysis
Sleep Apnea
Reflexive gasping for air that awakens the sleeper
Somnambulism
Sleepwalking during NREM
Stimulants
Stimulants are a group of drugs that speed up the brain
Some stimulants are very addictive, such as cocaine and nicotine
Neurotransmitters for Sleep
Acetylcholine and serotonin
Also norepinephrine, dopamine, histamine, orexin and GABA
Observational learning
Occurs when an organism's responding is influenced by the observation of others, who are called models
Mirror Neurons
Neurons that are activated by performing an action or by seeing another monkey or person perform the same action
Prospective Memory
Involves remembering to perform actions in the future
Semantic Memory
Contains general knowledge that is not tied to the time the information was learned
Episodic Memory
Made up of chronological or temporarily dated recollections of personal experience
Encoding
Involves forming a memory code
Cocktail Party Effect
The idea of blocking out all sounds of a party to focus on an individual conversation
Encoding Levels
Structural, Phonemic, Semantic
Structural level
shallow
Phonemic level
intermediate
Semantic level
deep
Enriching encoding
Elaboration, Visual Imagery, Self-Referent Encoding
Elaboration
linking a stimulus to other information at the time of encoding
Visual Imagery
creation of visual images to represent words to be remembered
Self-Referent Encoding
Making information personally meaningful
Subdivided Memory
Sensory, Short-term, Long-term
Analogy
information storage in computers information storage in human memory
Sensory Preservation
Brief preservation of information in original sensory form, usually only a fraction of a second
Short Term
Limited capacity store that can maintain unrehearsed information for about up to 20 seconds
Rehearsal
the process of repetitively verbalizing or thinking about the information
Long Term
unlimited capacity store that can hold information over lengthy periods of time
Working Memory Capacity
Refers to one's ability to hold and manipulate information in conscious attention
Decay Theory
Encoded but the memory has faded overtime
Proactive Interference
occurs when previously learn information interferes with the retention of new information
Retroactive Interference
occurs when new information impairs the retention of previously learned information
Flashbulb Memories
characterized by surprise, illumination, and seemingly photographic detail
Clustering
the tendency to remember similar or related items in groups
Schemas
An organized cluster of knowledge about a particular object or event abstracted from previous experiene with the object or event
Semantic Networks
consists of nodes representing concepts, joined together by pathways that link related pathways
Parallel Distributed Processing (PDP)
modeld assume cognitive processes depend on patterns of activation in highly interconnected computational networks that resemble neural networks
Procedural Memories
memories for the performance of actions or skills (“knowing how”)
Declarative Memories
memories of facts, rules, concepts, and events (“knowing that”)
Semantic Memory
general knowledge, including facts, rules, concepts, & propositions
Episodic Memory
personally experienced events & the contexts in which they occurred
Serial Position Effect
The tendency for recall of the first and last items on a list to surpass recall of items in the middle of the list
Primary Effect
recall will be best for items at beginning of list
Regency Effect
recall will be best for items at end of list
Retrieval
Getting Information Out of Memory
Ebbinghaus’ Forgetting Curve
Memorized nonsense words. Tested how many were remembered after different time intervals
Retention
the proportion of material retained
Recall
reproduce the material without any cues
Recognition
select previous learned material from an array
Relearning
learn or memorize a second time and measure how much faster it is than the first time
Ineffective Coding (pseudo-forgetting)
not forgotten, but never encoded
Retrieval Failure
Failure to retrieve a memory that was successfully stored
Repressed Memories
Motivated Forgetting and the Unconscious
Seven Sins of Omitting (signs of omission)
Transience, absent-mindedness, blocking
Seven Sins of Omitting (signs of commissions)
Misattribution, suggestibility, persistence, bias
Hindsight Bias
tendency to mould interpretation of past to fit how events turned out
Overconfidence Effect
being overly confident about reliability of memory
Aplysia
Medium-sized to extremely large sea slugs, studied as a model organism by neurobiologists, because its siphon-withdrawal response is mediated by electrical synapses, which allow several neurons to fire synchronously
Neural Circuitry
Neural circuitry. Localized neural circuits. Reusable pathways in the brain (neurogenesis)
Long Term Potentiation
Enhanced synaptic transmission after electrical stimulation of a cell. Leads to changes in dendritic length and spine density
Anterograde Amnesia
Memory for events that occur subsequent to the onset of amnesia suffers.
Retrograde Amnesia
memory for events that occurred prior to the onset of amnesia is lost
Frontal Lobe (memory)
linked to STM tasks
Hippocampal (memory)
activity during declarative LTM tasks
Encoding words & pics
Prefrontal cortex & adjacent areas to Hippocampus
Procedural Memories: Cerebellum
linked to changes in cerebellum
Cerebal Cortex (memory)
involved in formation of LTM
Implicit Memory
Implicit memories caused areas in the visual cortex to be relatively inactive.
Explicit Memory
Explicit memory for dot patterns they had seen earlier, activated areas in the visual cortex, temporal loges, and frontal lobes
Baby Brain
Pregnant women show increased performance for spatial and working memory, but decrease for verbal memory, prospective memory (remembering to do something)
Childhood (infantile) Memory
The inability to remember events and experiences that occurred during the first two or three years of life
Postnatal Brain Development
The brain develops throughout childhood and adolescents and adult neurogenesis does occur.
Properties of Language
Symbolic, semantic, generative, structured
Symbolic Language
spoken sounds and written combinations of letters to represent things, actions, and ideas
Semantic Language
meaningful
Generative Language
limited number of symbols can be combined in a nearly infinite number of ways
Structured Language
infinite number of sentences, but they must follow certain rules to be meaningful.
Hierarchical Structure of Language
Phonemes, Morphemes, Semantics, Syntax, Allophones
Phonemes
smallest speech units. 100 possible, English – about 40
Morphemes
smallest unit of meaning. 50,000 in English, root words, prefixes, suffixes
Semantics
meaning of words and word combinations
Syntax
Syntax = a system of rules for arranging words into sentences. Different rules for different languages
Allophones
Allophones - Phones that belong to the same phoneme
For example, tip and dip illustrate that [t] and [d] are separate phonemes, /t/ and /d/, in English
Linguistic Diversity
Languages differ in important ways from one another.
Linguistic Influence of Thought
The structure and lexicon of one's language influences how one perceives and conceptualizes the world
Problem Solving
Seeking to attain a goal without knowing how
Problem Space
“the set of possible pathways to a solution considered by a problem solver”
Types of Problems
Inducing Structure, Arrangement, Transformation
Inducing Structure
Outlining the relationships among numbers, words, symbols, or ideas
Arrangement
Organizing parts to satisfy some criterion
Transformation
Carrying out a sequence to reach a specific goal
Problem Solving Process
1)Form initial problem representation; 2) try to plan potential solution; 4)execute plan and check results. If step two fails, try to reformulate the problem(3), and if that fails take a break and return to step 3.
Heuristic
guiding principle or "rule of thumb" used in solving problems or making decisions
Algorithm
any method that guarantees a solution to a problem
Common Barriers
Irrelevant Information, Functional Fixedness, Mental Set, Unnecessary Constraints
Irrelevant information
Focusing on information that is not relevant for solving a specific problem
Functional Fixedness
Tendency to perceive an item in terms of its most common use only
Candle Problem
This type of problem is usually solved with a sudden burst of insight
Mental Set
Insistence on using solutions that worked in the past
Unnecessary Constraints
Imposing restrictions on a problem without need
Changing the representation
First instinct on the way to represent a problem may not be the simplest one
Incubation Effect
When a problem is resistant to your efforts, sometimes taking a break is helpful.
The nine-dot problem
Without lifting your pencil from the paper, draw no more than four lines that will cross through all nine dots
Representing the bird and train problem
The typical inclination is to envision this problem spatially
Field Dependence
relying on external frames of reference
Field Independence
– relying on internal frames of reference
Field dependence-independence
Orienting oneself in space with external versus internal frames of reference/ Likelihood to accept versus restructure physical environment
Holistic
relationships among elements in context
Analytic
objects and their properties
Making choices about preferences
Additive Strategies, Elimination by aspects, Comparative vs. separate evaluations, Judgments of quality, Risky decision making
Additive Strategies
list attributes, choose the one that has the most positive attributes
Elimination by aspects
eliminate choices that have more negative attributes
Risky Decision Making
Expected value, subjective utility, subjective probability
Expected Value
People behave inconsistently
The paradox of choice
A 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Maximal Freedom
Having more choices doesn’t make us happier and can lead to dissatisfaction
Preference Choosing
Additive, Elimination by aspects
Complexities
Comparative vs. Separate Judgments, Extraneous Factors (expectations)
Comparative vs. Separate Judgments
Make many choices through comparison with other choices, yet experience results of choice in isolation
Extraneous Factors (expectations)
Expectations – “people really do get what they pay for”
Probability Heuristics
Availability heuristic, Representative heuristic
Availability heuristic
ease of relevant instances to mind
Representative heuristic
similarity to a prototype
Gambler’s Fallacy
Belief that the odds of a chance event increase if it has not occurred recently. Assumption works over the long run, but does not apply to independent events
Law of small numbers
Tendency to underestimate the greater variability of small samples (plus willingness to generalize from a few cases). Likelihood of misleading results is greater with small sample than with large one – people appreciate this in the abstract sense, yet are still influenced by the bias
Overestimating the probable
Tendency to overestimate the likelihood of infrequent yet salient (dramatic, vivid) events. Reflects availability heuristic – exposure to high media coverage of deaths from tornadoes and homicides (versus low coverage of deaths from asthma and suicides)
Confirmation Bias
Tendency to seek information that confirms one’s hypothesis, while ignoring information that would disconfirm it. Contributes to Belief Perseverance – tendency to hang on to beliefs even in the face of contradictory evidence
Belief Perseverance
the tendency to hold onto ones beliefs even after receiving new information that contradicts or disconfirms the original belief.
Overconfidence Effect II
Tendency to put too much faith in one’s own estimates, beliefs, and decisions
More confident = more overconfident
Framing
How decision issues are posed/how choices are structured
Language/context matters
Experiment in textbook (Kahneman & Tversky, 1984)
“Easier to forsake a gain than to absorb a loss”
Heuristics in Judging Probabilities
The availability heuristic
The representativeness heuristic
The tendency to ignore base rates
The conjunction fallacy
The alternative outcomes effect
The Monty Hall Problem
Illustrates that people often make inaccurate probability estimates
Paradox
Humans rational and irrational
Conjuction Fallacy
tendency to estimate that the odds of two uncertain events happening together are greater than either event happening alone
Fast and Frugal heuristics
people do not have enough time, resources or cognitive capacity to make optimal decisions in real world
Adaptive problems
specialized cognitive mechanisms evolve to solve specific adaptive problems
Affect Heuristic
tendency for current emotion to bias the way information is processed
Dual Process Theory
might explain evolutionary perspective results – one system automatic and intuitive, the other controlled and elaborate
Cartesian Dualism
states that there are two fundamental kinds of substance: mental and material.
Traveling Wave Theory
The idea that whole basilar membrane does move, but the waves peak at particular places, depending on frequency. Combined Frequency and Place Theory into one.
Brain Waves
Amplitude (height)
Frequency (cycles per second)
Brain Frequency
Beta (13-24 cps)
Alpha (8-12 cps)
Theta (4-7 cps)
Delta (<4 cps)
Circadian Clock
Circadian clock is deep in the brain in the suprachiasmatic nucleus of the hypothalamus
Sperling's experiment (1960)
After the participants had fixated on the cross, the letters were flashed on the screen just long enough to create a visual afterimage. High, medium, and low tones signalled which row of letters to report. Because subjects had to rely on the afterimage to report the letters, Sperling was able to measure how rapidly the afterimage disappeared by varying the delay between the display and the signal to report.
LAD
Innate language acquisition devise
B.F Skinner (1904-1990)
Believed that people are a product of their environment and that free will is an illusion. Championed the idea of a strict focus on observable behaviour only.

Principle of reinforcement: Operant chamber, Emission of response, Reinforcement contingencies, Cumulative recorder (1953).

Mental constructs not necessary to describe behavior. children acquire language through conditioning and imitation.
Wilhem Wundt (1832-1920)
Campaigned to make psychology an independent discipline. Brought the scientific methods of physiology to bear on philosophical questions. Developed the first laboratory in psychology at the University of Leipzig in 1879
G.Stanley Hall (1846-1924), Johns Hopkins University
Established the first psychology laboratory in the U.S. in 1883
James Mark Baldwin and James Gibson Hume (UoT)
helped to establish the American Psychological Association in 1892
Edward Titchener
led the idea of Structrualism
William James
led the idea of functionalism. the “stream of consciousness.” Basically that our internal and external stimuli (including events, internal sensations, thoughts, etc.), is constantly changing.
John B. Watson (1878-1958)
Founder of Behaviourism
Sigmund Freud (1856-1939), austria
Founded Psychoanalytic school of thought
Abraham Maslow (1908-1970) and Carl Rogers (1902-1987)
led the idea of Humanism
Dr. Brenda Milner
made crucial contributions to psychology in the areas or memory and neuropsychology
Donald Hebb
University received his Ph.D from Harvard University and published his seminal book The Organization of Behaviour: A Neuropsychological Theory, in 1949. This book challenged the then dominant behaviourist models and set the stage for contemporary developments in cognition and neuroscience.
James Olds (1956)
Electrical stimulation of the brain evokes emotional responses in animals
Roger Sperry (1981)
Left and right brain specialization
David Buss, Martin Daly, Margo Wilson, Leda Cosmides, and John Tooby
led the new evolutionary psychology movement. Basically gave life to the first new theoretical perspective in psychology. While the perspective is gaining in influence, many critics hold that the theory is untestable and based on post hoc accounts for obvious behavioural phenomena.
Dr. Wilder Penfield
A pioneering neurosurgeon once dubbed "the greatest living Canadian. expanded brain surgery's methods and techniques, including mapping the functions of various regions of the brain.
William Scoville
removed parts of HM's brain on September 1, 1953
Hodgkin & Huxley (1952)
discovered the mechanics of neural transmission by studying giant squid…
Richard Rose (1995)
“We inherit dispositions, not destinies.”
René Descartes
Cartesian Dualism. Consciousness required a soul that interacted with the physical brain at the pineal
Daniel Dennett
“Consciousness Explained”
Weber's Law
size of JND proportional to size of initial stimulus
Georg von Bekesy
The two theories of Place and Frequency were reconciled by traveling wave theory.
Gustav Fechner
The creator of the concept of the threshold and JND
Ivan Pavlov
a prominent Russian physiologist in the early 1900’s, who did Nobel prize winning research on digestion, discovered (partly by accident) that dogs will salivate in response to the sound of a tone. In doing so, he discovered classical, sometimes called Pavlovian, conditioning.
Albert Bandura (1977, 1986)
classic “Bobo Doll” experiments. Outlined the theory of observational learning. Bandura distinguishes between acquisition (having the response in your repertoire) and performance (actually engaging in the behaviour). Bandura asserts that reinforcement usually influences already acquired responses, more than the acquisition of new responses.
Atkinson and Shiffrin (1971)
proposed that memory is made up of three information stores: sensory, short term, and long term
George Miller (1956)
wrote a famous paper called “The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information," where he illustrated that the average person can hold between 5 and 9 chunks of information in STM. Presented his famous paper arguing for the 7 plus or minus 2 capacity of STM
Peterson and Peterson (1959
conducted a study illustrating how quickly information is lost from STM.
Baddeley (1986)
4 components of working memory: Phonological rehearsal loop, Visuospatial sketchpad, Executive control system, Episodic buffer
Noam Chomsky
Nativist theorists. outlined a new model that changed the study of language. Humans have innate language skills that are universal / Innate language acquisition devise (LAD)
Simon and Newell
described the first computer program simulating human problem solving
Patricia Kuhl
co-director of the Institute for Brain and Learning Sciences at the University of Washington. TED TALKS
Allen and Beatrice Gardner (1969)
successful at teaching a chimpanzee, Washoe, to use ASL. In fact, Washoe developed a vocabulary of about 160 words, combining them into simple sentences, but showing little evidence of mastering the rules of language.
Sue Savage-Rumbaugh
has reported striking advances with the bonobo pygmy chimpanzees. These bonobos have been trained to use geometric symbols that represent words on a computer-monitored keyboard. Kanzi, the star pupil, has taught his younger sister much that he has learned about this system. Kanzi has acquired hundreds of words and has used them in thousands of combinations, many apparently spontaneous and rule governed. In addition, his receptive language appears much more developed, as he was able to carry out 72% of 660 spoken requests such as “Pour the Coke in the lemonade."
Francine Patterson
Lowland gorillas Koko and Michael
Greeno (1978)
Three basic classes: Problems of inducing structure, Problems of arrangement, Problems of transformation
Richard Nisbett
proposed a cultural distinction between broader patterns of thinking: Holistic and Analytic
Barry Schwartz
“The Paradox of Choice”
Cosmides and Tooby (1996)
Specialized cognitive mechanisms evolve to solve specific adaptive problems
Unrealistic standard of rationality. Decision making evolved to handle real-world adaptive problems. Problem solving research based on contrived, artificial problems
Gigerenzer (2000)
Quick and dirty heuristics. Less than perfect but adaptive
Gigerenzer (2008)
people do not have enough time, resources or cognitive capacity to make optimal decisions in real world
Antonio Damasio
argued that emotion is necessary to make rational decisions. Key for dismantling of emotion/reason dichotomy
Kahneman & Tversky (1984)
“Easier to forsake a gain than to absorb a loss”
Hubel and Wiesel
Microelectrode recording of axons in primary visual cortex of animals. Discovered feature detectors: neurons that respond selectively to lines, edges, etc. Later research: cells specific to faces in the temporal lobes of monkeys and humans
Edward L. Thorndike
The law of effect states that if a response in the presence of a stimulus leads to satisfying effects, the association between the stimulus and the response is strengthened