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19 Cards in this Set

  • Front
  • Back
bottom-up processing
analysis that begins with the sensory receptors and works up to the brain's integration of sensory information
top-down processing
information processing guided by higher level mental processes, as when we construct perceptions drawing on our experience and expectations
sensation
the process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment
Perception
the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events
psychophysics
the study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them
Absolute threshold
the minimum stimulation needed to detect a particular stimulus 50% of the time
Difference threshold
the minimum difference between two stimuli required for detection 50% of the time
Weber's law
to be detected as different, two stimuli must differ by a constant minimum percentage rather than a constant amount
Signal detection theory (hit, miss, correct rejection, false alarm)
Theory attempts to predict how and when the presence of a faint stimulus is detected against background noise

hit: signal present -> detected

miss: signal present -> not detected

correct rejection: signal not present -> not detected

False alarm: signal not present -> mistakenly detected
Subliminal stimulation, does it exist? how big is its effect?
It does exist, but the effect is little or nothing of value.
Relationship between amplitude and wavelength to brightness
big amplitude = bright colors
small amplitude = dull colors

Short wavelength - bluish colors
Long wavelength - reddish colors
Transduction
conversion of energy into another
Eyes:
Corneas, Iris, Pupil
Iris - ring of muscla

Pupil - regulates the amount of light entering the eye

Cornea - the transparent anterior part of the external coat of the eye covering the iris and the pupil
What will cause eyes' size to change?
Intensity of the light changes it. More intense = smaller the pupil

Large pupils represent warmer, friendlier, like to know. NOT physically more attractive
Lens, retina, fovea, differences between rods and cones
Lens - the transparent structure behind the pupil that changes shape to help focus images on the retina

Retina - light-sensitive inner surface of the eye, containing the receptor rods and cones plus layers of neurons that begin the processing of visual information.

Fovea - the central focal point in the retina, around which the eye's cones cluster

cones only function in well lit conditions and detect fine details;whereas rods detect colors and necessary for peripheral vision when cones don't respond
What are floaters?
bits of material in the eye that cast a shadow on the retina
Brain's main pathway for vision
Retina -> Thalamus -> Occipital
What is Trichromatic Theory?

What is Opponent process theory?
Trichromatic: Retina has 3 different color receptors; they're sensitive to red green and blue

OPT: cones feed into neurons that are stimulated or inhibited by cone pairs: Red/green, Blue/Yellow, Black/White
What is Parallel processing?
Can process several features at the same time