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79 Cards in this Set

  • Front
  • Back
Associative Learning
Learning that certain events occur together.

The events may be two stimuli

Or a response and its consequences
Conditioning
Process of learning associations
Classical Conditioning
Learn to associate and anticipate events
Operant Conditioning
We learn to associate a response and its consequences and repeat the acts that follow a good result.
Observational Conditioning
Learn behaviors by watching others
Behaviorism
Pavlov's theory that psychology should be an objective science that studies behavior without reference to mental processes.
Unconditioned Response
Unlearned naturally occurring response to unconditioned stimulus.
Unconditioned Stimuli
Stimulus that naturally triggers a response.
Acquisition
Initial learning when one links a neutral stimulus to unconditioned stimulus so that the neutral starts triggering a conditioned response
Extinction
The diminished responding that occurs when the CS(tone) no longer signals an impending US(food)
Spontaneous Recovery
The reappearance of a weakened Conditioned Response after a pause
Generalization
Tendency, after conditioning, for a similar stimuli to elicit similar responses

Scared of cars = motorcycles and trucks
Discrimination
Learned ability to distinguish between CS and stimuli that do not signal US.

Afraid of Pit Bull but not golden retriever.
Cognitive Process
Thoughts, perceptions, expectations
Expectancy
Awareness of how likely it is that the US will occur
Law of Effect
Associate behavior with consequence

Edward Thorndike's law,The behavior of rats and pigeons placed in an operant chamber(skinner box) can be shaped by reinforcers to guide closer and closer approximations of desired behavior
Biological predispositions
learning some associations is easier than learning others
Pavlov
Taught us that classical conditioning is a basic form of learning that applies to all species
Positive reinforcement
Adds something desirable to increase frequency of a behavior
Negative Reinforcement
Removes something undesirable to increase the frequency of a behavior

Take aspirin to relieve pain

Fasten seatbelt to remove beeping

Removes a aversive event
Two principles of operant conditioning
1. Reinforce
2. Punish
Positive Reinforcers
Innately satisfying - no learning required

Receiving food when hungry
Conditioned reinforcers
are satisfying because we have learned to associate them with more basic reward

Cash
Immediate Reinforcers
Unprotected Sex

Offer immediate payback
Delayed Reinforcers
Weekly Paycheck

Require delay of gratification
Shaping
Operant conditioning procedure

Reinforcers guide behavior toward closer and closer approximations

Get rat to touch bar for food
Fixed-Ratio Schedule
Free coffee after 10 purchases; Reinforces response after specific fixed number of responses
Variable-Ratio Schedule
Slot Machines; Provides reinforcers after unpredictable number of responses
Fixed-Interval Schedule
Reinforce the fixed response after fixed time period; Check mail near usual delivery time
Variable-Interval Schedule
Reinforces first response after varying time; "You've got mail" rewards persistent checking
Intrinsic Motivation
Want to do it
Extrinsic Motivation
Just do it
Punishment
Decrease frequency of a behavior by administrating an undesirable consequence.
Shaping Behavior
Achieved by stating our goals, monitoring the frequency of desired behaviors, reinforcing desired behaviors, and cutting back on incentives as behaviors become habitual.
Prosocial
Positive, constructive, and helpful
Memory
Learning that has persisted over time
Encoding
Getting information into our brain; processing of information into the memory system
Storage
Retaining the information; Retention of information over time
Retrieval
Getting information back out; Getting info out of memory storage
Memory Formation (3 Stages)
1. Sensory Memory
2. Short-term Memory
3. Long-term Memory
Who proposed the memory stage formation?
Richard Atkinson and Richard Shiffrin
What does the updated model of memory formation include?
1. Working Memory
2. Automatic Learning, without conscious awareness
Working Memory
Form of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information and of information retrieved in the long-term.

Associates new and old information and solves problems
Automatic Processing
Space, Time, Frequency, and Well-Learning information
Sensory Memory
Immediate brief recording of sensory information in memory system where we encode through rehearsal
Short-term memory
Activated memory that holds a few items briefly such as seven digits of a phone number. Info can be stored or forgotten.
Levels of processing
1. Visual Encoding
2. Acoustic Encoding
3. Semantic Encoding
Visual Encoding
Encoding of pictures and images
Acoustic Encoding
The encoding of sound, especially the sound of words
Semantic Encoding
The encoding of meaning, including the meaning of words
Three Sins of Forgetting
1. Absent-mindedness
2. Transience
3. Blocking
Transience
Storage decay over time
Blocking
Inaccessibility of stored information

- Forgetting actors name but on tip of tongue
Three Sins of Distortion
1. Misattribution
2. Suggestibility
3. Bias
Bias
one's current feelings and worldview distort remembrance of past events
Misattribution
Confusing the source of information

Take dreams for real event
Sin of Intrusion
1. Persistence
Persistence
Unwanted memories
Seven Sins of Memory
1. Absent mindedness
2. Transience
3. Blocking
4. Misattribution
5. Suggestibility
6. Bias
7. Persistence
Proactive Interference
Something learned in the past affects your ability to recall something recently leaned
Retroactive Interference
Something recently learned interferers with something learned in the past
Source Amnesia is also known as
Source Misattribution
Context Influence
- Being in the context of memories can trigger retrieval cues that lead us to target memory
Similar Contexts
Make trick us into retrieving a similar memory known as deja vu.
Sensory Memory
Briedly storing images via iconic memory, in which picture images last no more than a few tenths of second. We register sound and store sounds via echoic memory, which lasts 3 or 4 seconds.
Why we forget?
Proactice interference and retroactive interference.

May fade after storage to memory curve

Retrieval failure

Motivated forgetting

Repression
Spacing Effect
Retain more information as we practice it repeatedly then one long cram
Effortful Processing
Requires conscious attention and deliberate effort

Meaning, Imagery, and Organization
Connectionism
Views memories as emerging from interconnected neural networks
Elizabeth Loftus
Flashbacks are invented not relived
Herman Ebbinhaus
Retention Curve; Spacing Effect; Pioneer on verbal memory research
Harry Bahrick
Longer spacing between language lessons yielded better retention over 5 years
George Miller
Magical Number 7
Bandura
highlighted the antisocial effects of aggressive models on children's behavior
Cognitive Behavior
Promising rewards for something somebody already enjoys can backfire
Two Cognitive Tendencies in Obstacles in Problem Solving
1. Confirmation Bias
2. Fixation
Types of Fixation
1. Mental Set
2. Functional Fixedness
Mental Set
Predisposes how we think; tendency to approach a problem in a particular way; often because of past success
Functional Fixedness
Tendency to think of only the familiar functions for objects without imagining alternative uses