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176 Cards in this Set

  • Front
  • Back
Basic in-born reflex Love
Babies respond to human faces and voices
Drive or need to belong
Joy with social attachment and grief with separation
Need for affiliation
Optimal balance
Provides energy, attention, stimulation, information, and emotional support
Under conditions of stress - increases
Loneliness
Discrepancy in desire and amount
Or just low level of contact leads to loneliness
High levels during transitions and disruptions
Risk factor
Initial attraction
Reward – attention, money, status, …
Or indirect rewards
Familiarity
Proximity – first step
Exposure – mere exposure effect
Physical attractiveness
General conceptions
Changing perceptions
Why bias?
Getting acquainted
Similarity – birds of a feather or opposites attract
Similarity in demographics and attitudes
OR discard dissimilar
BIRDS OF A FEATHER
Getting acquainted continued
Liking others who like us
Reciprocity
Hard to get - but not too hard!
Close relationships
Social exchange theory – maximize gains and minimize costs
More satisfying and last longer
Rewards – love, companionship, consolation, sex
Costs – work to maintain, conflict, compromise, sacrifice
Close relationships continued
Three components of love:
Intimacy
Passion
Commitment
Passionate love – romantic love which is high in arousal, intense attraction, and fear of rejection
Companionate love – secure, trusting, affectionate relationship based on caring, friendship, and longterm commitment
How stereotypes form
Past events
Slavery
Attack on Pearl Harbor
Political perspective
Group in power rationalizes
Sociocultural perspective
Real differences
Two processes
Categorization
Ingroup vs. Outgroup
Social categorization
Form impressions quickly
Past experience guide new interactions
Make inferences about new people
Drawbacks 
Over and underestimate
Person doesn’t fit stereotype
Think rigidly about groups
Ingroup vs. Outgroup
US vs THEM
Exaggerate differences
Outgroup homogeneity effect
Why?
Don’t have a lot of personal contact
Often don’t see a representative sample
How survive and self-perpetuate
Illusory correlation – overestimate link
Distinctive behaviors
Overestimate when expect to occur
Attributions
Subtyping and contrast effects
E.g. “career women”
Martha Stewart
Confirmation biases and self fulfilling prophecies
Inevitable? Automatic?
Influenced by amount of exposure
Kind and amount of information influences
Motivation influences
Self esteem threat
Supression
Prejudice
Stereotype and prejudice – related and yet distinct
Negative feelings toward people based on membership in a group
Intergroup coflict
Realistic conflict theory
Competition for resources
But more prejudice than competition
Relative deprivation
Group being threatened
Social identity theory
Favor ingroup as way to enhance self esteem
Derive pride from affiliation
Predictions:
Threat to self esteem  need for ingroup favoritism
Ingroup favoritism  self esteem
Reducing stereotype and prejudice
Direct contact
Brown vs. Board of education
Desegregation
Four critical conditions:
Equal status
Personal interaction
Cooperative activities
Social norms
Reaction to person, object, or an idea
Often automatic or instantaneous
Quick and without much thought
But may be resistant to change
Attitudes and behaviors
Strength of attitude may influence
Genetics
Hold dear; deeply held beliefs; concern to others
Well informed
Personal experience
Attack against position
Accessible to awareness
Changing attitudes
Persuasion by communication
Persuasion by action
Persuasion by communication
Dual process model of communication
Central route
Peripheral route
Central route
Content
Strength and quality of message
Learn content and be motivated to accept it
Perhaps elaborate on it
Peripheral route
Don’t think critically
Attend to other cues
Speaks well and has good reputation
Which route chosen – depends on ability and motivation to take central route vs. reliance on peripheral route
Which route chosen – depends on ability and motivation to take central route vs. reliance on peripheral route
Route chosen also depends on
Source of communication
Message
audience
Source
Credibility –
Who
Competent
Expertise
Trustworthy
Likeability
Similarity and attractiveness
Message
Informational strategies – presentation match to route of processing
Message discrepancy – how discrepant from current position?
Message
Fear appeals
Positive emotions
Activate peripheral route
Can’t think about argument
Assume all is good
Don’t want to think critically
Audience
Not consistent
Need for cognition - central vs. peripheral route
Self monitoring – how others perceive
Resistance – defend position
Persuasion by action
Cognitive dissonance theory
Desire for consistency
Distress
Change attitude to be consistent with behavior
Classic study – Festinger
No lie – Boring!
$20 – still pretty boring!
$1 - Enjoyable
Justifying effort – justify why put the effort in
Justify difficult decision
New thoughts on cognitive dissonance
Appearing consistent rather than being consistent
Self esteem – change attitudes to repair damage to self esteem
Self concept
The sum total of beliefs that people have about themselves
Influence of the self
Self schemas – views of self  influence information processing
Many
Self recognition
Ability to incorporate others’ views
Monitor own behavior
Self perception theory – consistency between behaviors and perceptions
Emotions
Body posture
Self perceptions and motivation
Intrinsic vs. extrinsic motivation
For sake of interest or enjoyment etc.
Result of award outside self
Lepper study
Individual differences?
Influence of others
Factors that set them apart from other people
Social comparison theory – Festinger
When true – uncertainty
With whom – similar
Evaluation of emotions or emotional responses
Two factor theory of emotion
Physiology
Cognitive interpretation
Evaluation of emotions or emotional responses
Two factor theory of emotion
Physiology
Cognitive interpretation
Self Esteem
Affective component of the self that consists of people’s positive and negative self evaluations
Stability vs. change
Level may depend on self schema domain
Stability vs. change
Level may depend on self schema domain
Differences based on group
Males higher than females
AA > W > L, AsA, NA
Why?
Self discrepancy
Self view vs. ought to be and ideally would be
Closer  higher SE
Importance of domain impact
Focus on the discrepancy has impact
How to self enhance
Most often see self positively
Self serving cognitions
Self handicapping
Purposefully sabotage performance
Downward social comparison
Self defense
Affiliate with people in same situation doing well but compare self to others doing worse
Self presentation
Try to shape what others think of us and what we think of ourselves
Worry about others impression
Overestimate degree they are paid attention to
Strategic self presentation
Shape other image in order to gain influence, power, sympathy or approval
Easier when consistent with own self view
Ingratiating or self promoting
May influence behavior negatively

Self verification processes
Seen as you see yourself
Even when see yourself negatively
May depend on degree of self monitoring
Differences between high and low self monitors
High self monitors - learn who they are interacting with and rules for context
Better performance ratings, more promotions, seen as leaders
See self in positive light
Risk others seeing them as manipulative
Low self monitors consistent across situations
How do we understand and perceive other people?
3 sources of information …
The person
The situation
Behavior of the person
The person
Appearance
Attire
Facial features
Situations
In your notebook write down the steps that occur in a “first date”
Most people have the same SCRIPT for how a first date should go
Male arrives
Female greets male at door
Female introduces Male to parents or roommate
Discuss plans and make small talk
Go to a movie
Get something to drink or eat
Male takes Female home
If interested mentions another date
Male gives Female a kiss
Say goodnight
Situations
“Rules” for how certain scenarios go
More experience  quicker ordering and better understanding
Easily judge other’s behavior
Behavior
Use behavior to judge emotion
Also non-verbal behavioral cues
Facial cues
Body language
Eye contact or gaze
Also use attributions as a way of understanding others
Two theories
Correspondent Inference Theory
Covariation Theory
Correspondent Inference Theory
Understand others by observing and analyzing behavior
3 inferences contribute to analysis –
Choice
Expectedness
Intended effects
Covariation Theory
Use to distinguish between personal and situational factors  behavior
In order for behavior to be attributed to x then x must be present when behavior occurs and absent when it does not
Seek …
Consensus information
Distinctive information
Consistency of information
But … attributional biases
Shortcuts  inaccurate judgments
Cognitive heuristics – information processing rules of thumb to make quick judgements
Availability heuristic
May lead to false consensus effect or base rate fallacy
Fundamental attributional bias
Overestimate individual and underestimate context
Integration of material gathered about people
Information integration theory
Person making perception has an effect
Priming
Ease of perceiving information
Context
Implicit personality theory
Primacy effect
Confirmation biases
Tendency to interpret, seek, and create information that confirms existing beliefs
Confirmatory hypothesis testing – seek consistent information
Self fulfilling prophecy – expectations lead to the fulfillment of these
3 steps:
Perceiving forms initial impression
Perceiver acts in accordance with impression
Target person’s behavior becomes consistent with impression
Accuracy of perceptions and under what circumstances are they best?
More experience with each other  more accuracy
Not good at global predictions but better at specific predictions regarding behavior
Can teach people logic and probability as a means for improving social perceptions
Motivated by accuracy and open-mindedness leads to more accuracy
Why do people help?
Evolutionary factors 
Increase likelihood of survival
Preserve genes
Kinship selection
Rewarding
When higher than cost
Arousal cost/reward model
Feel good about self
Why continued …
Altruism (increase someone else’s welfare) or motivated by egoistic desire (selfish concerns)?
Easy to escape helping and helping decreases then motive is egoistic BUT easy to escape helping and still help then altruistic

Empathy Escape
When do people help?
Bystander effect
What effect helping behavior?
Noticing
Interpreting
Taking responsibility – diffusion
Deciding how to help – feel qualified?
Provide help –
Audience inhibition
Or increase helping because in crowd
If you need help how to get it?
Be clear you need help
Single out one person
Impact of location and culture –
Less likely in urban setting
Stimulation overload or desensitization
Less homogeneity or empathy
Greater anonymity
Impact on mood
Better mood may be more likely to help
Bad mood also may be more likely to help
Impact of location and culture –
Less likely in urban setting
Stimulation overload or desensitization
Less homogeneity or empathy
Greater anonymity
Impact on mood
Better mood may be more likely to help
Bad mood also may be more likely to help
Who is likely to help?
Stable differences over time and situation
Genetic
Specific to situation
High on empathy and moral reasoning
Children high on both  more helping behavior
Who do people help?
Attractive
Friendly
Attributions of responsibility
Person is trying
Difficulty not their responsibility or fault
Person similar to us
Familiar vs. strangers
Introduction to social psychology
Individual beliefs, attitudes, behaviors
Different than sociology
Individual within group
Imitation
Imitate without much thought or feeling much conflict
Leads to smoother interactions
Conformity
Particular type of imitation
Change perceptions, opinions, behavior to be consistent with group norm
Everyday all conform
Challenge – break group norm
Early studies
Asch
Length of the line judged
Sherif
Distance of light movement judged
Why
Informational influence
Want to be right
Normative influence
Fear consequences of appearing deviant
What contributes …
Size of group
Understanding of norm
Ally
Not gender
Culture
Compliance
Social influence in which explicit requests are made
How request is made has an effect
Talk fast
Sound informed
Make unusual request
Compliance …
Norm of reciprocity – treat others as they have treated us

Fill in here picture of raffle tickets and cokes
Sequential request tactics – ask for small thing initially and larger one later
Door in the face technique – make initial request which is large and will be rejected and come back with a smaller and more reasonable request
That’s not all technique – more likely to comply when feel the deal has been sweetened
Obedience
Milgram study
65% administered full shock
Same level of obedience men and women
Personality characteristics
But also –
Setting and authority
Separated from victim
Lack of responsibility for pain
Gradual increase of shock
Application to today
Prison scandal - Abu Ghraib
Aggression
Causes
Drive
Behavioral genetics
Genetics
Stable
Twin and adoptive studies
Learning
Bandura – get what you want? Do it again!
Can punishment reduce aggression?
Inconsistent – then create coercive cycle.
Bandura – social learning theory – observing aggression leads to heightened aggression.
Socialization - gender
Can punishment reduce aggression?
Inconsistent – then create coercive cycle.
Bandura – social learning theory – observing aggression leads to heightened aggression.
Socialization - gender
Frustration hypothesis – when something gets in way of goal  aggression
School shootings
Negative affect
Heat
arousal
Frustration hypothesis – when something gets in way of goal  aggression
School shootings
Negative affect
Heat
arousal
“Groups can be quite different than the sum of their parts”
“Groups can be quite different than the sum of their parts”
A group is a set of individuals who …
Direct interactions
Joint membership in social category based on race, sex, or other attribute
Share common fate, identity, or set of goals
Process
Social facilitation


Social loafing


Less likely when …
Individual performance can be identified
Task is meaningful to person
Efforts necessary for group to succeed
Group punished for poor performance
Group is small
Group is cohesive

Less likely among women then men in collectivist cultures
If meaningful will compensate
If not or don’t believe can have much effect  loaf
Deindividualization
one path to losing control
2 environmental cues 
Accountability cue
Attention cue
Group influence on opinion …
Group polarization – group and discussion to exaggerate initial leaning of group
Persuasive argument theory
Number and persuasiveness of argument
Groupthink – seek concurrence in group
Agreement takes priority over accuracy
Cohesiveness
Group structure
Stressful situation
Example of the Bay of Pigs …
In order to avoid …
Consult with outsiders
Reduce pressure to conform
Create procedure for critical review
Increase diversity within group
Make members believe they are responsible for decisions
helping behavior
an act that is intended to benefit another person
altruism
an unselfish concern for another's welfare
Altruism
Cost-Reward Theory
Proposes that people find the sight of a victim distressing and anxiety provoking, and that this experience motivates them to do something about the unpleasant arousal
one of the factors leading to whether one is helped or not is the
clarity of the need for help, which has a major impact on whether people provide help
presence of others
the more people around, the less likely one is to help
bystander effect
a phenomenon in which the chance that someone will help in an emergency decrease as the number of people present increases
diffusion of responsibility
thinking that someone else will help when in a large group
personality of the helper
some people are just more likely to help than others
environmental factors
people in urban areas are less likely to help than those in rural areas
altruism
empathy-altruism theory
a theory suggesting that people help others because of empathy with their needs
altruism
evolutionary theory
many human social behaviors are echoes of actions that contributed to the survival of our prehistoric ancestors
cooperation
any type of behavior in which people work together to attain a common goal
competition
trying to attain a goal for themselves while denying that goal for others
conflict
when one person or group believes that another stands in the way of achieving a goal
social dilemas
situations in which an action that produces reqards for one individual will, if adopted by all others, produce negative consequences for everyone
prisoners dilema
two people are separated for questioning immediately after being arrested on suspicion of having committed a serious crime. The prosecutor believes they are guilty but doesnt have enough evidence to convict them. Each prisoner can either confess or not, but they are told that if they both refus to confess, each will be convicted of a minor offense and will be jailed for one year. If they both confess, the proseutor will recommend a five year sentence for each. If one prisoner remains silent and the other confesses to what they did, the prosecutor will allow the confessing prisoner to go free, whereas the other will serve a ten year

best mutual outcome will be appreciated
mixed-motive conflict
there are good reasons to cooperate and good reasons to compete
resource dilemas
built-in conflicts between the interests of the individual and those of the group, as well as between both short and long term interests
commons dilema
people have to decide how much to take from a common resource
public goods dilemma
people must decide how much to contribute to a common resource
task oriented leader
a leader who provides close supervision, leads by directives, and generally discourages group discussion
person oriented leader
a leader who provides loose supervision, asks for group member ideas and is concerned with subordinates feelings
groupthink
occurs when group members are unable to realistically evaluate the options available to them or to fully consider the potential negative consequences of the option they are considering
social influence
the process whereby one person's behavior is affected by the words or actions of others
norms
socially based rules that prescribe what people should or should not do in various situations
descriptive norms
indicate how most other people actually behave in a given situation
injunctive norms
give more specific information about the actions that others find acceptable and those they find unnacceptable
deindividuation
a psychological state occurring in group members that results in loss of individuality and a tendency to do things not normally done when alone
reciprocity
the tendency to respond to others as they have acted toward you
social facilitation
a phenomenon in which the presence of others improves a person's performance
social impairment
a reduction in performance due to the presence of other people
social loafing
exerting less effort when performing a group task than when performing the same task alone
conformity
changing one's behavior or beliefs to match those of others, generally as a result of real or imagined though unspoken, group pressure
compliance
adjusting one's behavior because of an explicit or implicit request
autokinetic phenomenon
light illusion in the dark(sherif)
why do people conform?
they displayed public conformity, giving an answer they did not believe simply because it was the socially desirable thing to do, or they experienced private acceptance, changing their own reality to suit others judements
When do people conform?
Ambiguous situations
unamity, if the rest of the group says something, you will conform, but if one other person goes against the rest of the group you too will follow them
foot-in-the-door
getting a person to agree to a small request, then gradually working your way up
door-in-the-face
asking for a favor that is likely to be denied, then asking for a smaller favor that you really wanted
low-ball
getting a commitment to do something at a certain cost
obedience
the behavior changes come in response to a demand from an authority figure
social psychology
the study of how people's thoughts and feelings and behavior influence, and are influenced by, the behavior of others
social cognition
mental processes associated with people's perceptions of, and reactions to, other people
self-concept
the way one thinks of oneself
self-esteem
the evaluations people make about how worthy they are as human beings
temporal comparison
using one's pervious performance or characteristics as a basis for judging oneself in the present
social influence
we describe how social factors affect individuals, helping to shape behaviors that range from despicable acts of agression to heroism and self sacrifice
self-evaluation
two types of questions, those that can be answered by taking objective measurements, and those that cannot
social comparison
using other people as a basis of comparison for evaluating oneself
reference groups
categories of people to which people compare themselves
relative deprivation
the belief that, in comparison to a reference group, one is getting less then they deserve
downward social comparisons
comparing to those who are not as good as they are
upward social comparison
comparing themselves to those who are much better
personal identity
how one views themselves
social identity
the beliefs we hold about the groups to which we belong
self-schemas
mental representations that people form of themselves
social perception
the process through which people interpret information about others, draw inferences about them, and develop mental representations of them
self schemas
help people organize and process incoming information
schemas
interpretation of information is done through schemas
characteristics that are consistent get more attention then those that are inconsistent
schemas influence what we remember about others
self-fulfilling prophecy
a process through which an initial impression of someone leads to that person to behave in accordance with that impression
attribution
the process of explaining the causes of people's behavior, including their own
understand your classmate's behavior
predict control
sources of attributions
consenus
consistency
distinctiveness
fundamental attribution error
a bias toward over attributing the behavior of others to internal causes
actor-observer bias
the tendency to attribute other people's behavior to internal causes while attributing our own behavior to external causes
self-serving bias
the tendency to take personal credit for succes, but to blame external factors for failure
attitude
a predisposition toward a particular cognitive, emotional, or behavioral reaction to objects
elaboration likelihood model
a model suggesting that attitude change can be drive by evaluation of the content of a persuasive message(central route) or by irrelevant persuasion cues(peripheral route)
attitudes can be influenced
by classical and operant conditioning
mere-exposure effect
all things equal attitudes toward an object will become more positive the more frequently people are exposed to it
two routes to attitude change
based on 3 factors
1)the person communicating the message
2)the content of the message
3)the audience who recieves the message
peripheral route
when activated, we devote little attention to the central content of the persuasive message
persuasion cues
such as confidence, attractiveness, etc
central route
the content of the message becomes more important than the characteristics
cognitive dissonance theory
a theory asserting that attitude change is driven by efforts to reduce tension caused by inconsistencies between attitudes and behaviors
self-perception theory
a theory suggesting that attitudes can change as people consider their behavior in certain situation and then infer what their situation must be
behavior attitude inconsistency will produce attitude change when
1. the inconsistency causes some distress or discomfort
2. changing attitudes will reduce this distress or discomfort
stereotypes
the perceptions, beliefs and expectations a person has about some members of a group
most common and powerful stereotypes are
based on observable personality attributes, particularly ethnicity, gender, and age
prejudice
a positive or negative attitude toward an entire group of people
discrimination
differential treatment of various groups, the behavioral competent of prejudice
social categories
a way of dealing with social complexity
contact hypothesis
the idea that stereotypes and prejudice toward a group will diminish as contact with the group increases
matching hypothesis
the notion that people are most likely to form relationships with those who are similar to themselves in physical attractiveness
interdependent
people who are attracted to each other have thoughts, emotions, and behaviors have affect those of the other
passionate love
intense, arousing, and marked by both stong physical attraction and deep emotional attachment
compassionate love
less arousing but psychologically more intimate
triangular theory of love
passion, intimacy, and commitment
romantic love
high degree of passion and intimacy
companionate love
intimacy and commitment
consummate love
high level of all three
festinger $20 study
asked people to turn pegs in a board, later some people were asked to convince others that this task was fun. some were told that they would be paid $1 to lie and others $20.the people who were paid $1 to lie liked the dull task more than those who were paid $20. F argued that telling another person that a boring task is enjoyable will produce dissonance. To reduce this dissonance, the people who were paid just $1 adopted a favorable attitude toward this task, making their cognitions consistent. But if a person has adequate justification for the behavior, any dissonance that exists will be reduced simply by thinking about the justification for lying