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20 Cards in this Set

  • Front
  • Back
Surveys

Open ended questions
Allow respondents to answer in any way they see fit.

*responses must be coded and categorized

*restrict responses for proficiency
Forced choice format
people give their opinion by picking the best of two or three options.

Strongly agree 1
Strongly disagree 5

*Likert Scale
Leading questions
The way the question is worded solicits an answer that the repondent would deem ethically valid.

*word questions as general as possible.
Double-Barreled Questions
Question wording is so complicated that respondents have trouble answering.

*"I look for main ideas as I read, and I formulate answers to questions as I read an assignment."
Double-negative questions
Cognitively difficult for people can increase confusion and reduce the construct validity of the survey.
Question order
*Implicit answering due to question order.
Response sets
Yay saying
Nay saying
Odd vs even number on scale
Social Desirability
Introspection:
Why do you do the things you do?
-Fasle Memories
-Retrospective reports
-We don't know why we do the things we do.
Observations
Advantages over self report
*issues
-Confirmation Bias
-Changing observed behavior through expectations
-Changing behavior by watching

*Solutions
-Unobtrusive observation
-Habituation
-Behavioral residue
-Use multiple observers
How many variables are there in an association claim?
Two
What makes a study correlational?
The two variables must be measurable.
When is it better to use a bar graph?
When one variable is a is category variable.
Statistical significence
the likelihood of rejecting the null hypothesis
Effect Size
The stronger the effect size, the greater the likelihood of rejecting the null hypothesis.
Sample Size
The larger the sample size, the more likely the results will be statistically significant.
How do outliers effect r?
Outliers can *skew the data* and have a huge effect on the distribution.
Restriction of range
Not enough variation to make statistically significant results.
Curvilinearity
Effects the size of r
Only assume causality if:
Covariance
Temporal precedence
Internal Validity
longitudinal design
Measure the same variables in the same people at different points in time.

Temporal Precedence