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20 Cards in this Set
- Front
- Back
Surveys
Open ended questions |
Allow respondents to answer in any way they see fit.
*responses must be coded and categorized *restrict responses for proficiency |
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Forced choice format
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people give their opinion by picking the best of two or three options.
Strongly agree 1 Strongly disagree 5 *Likert Scale |
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Leading questions
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The way the question is worded solicits an answer that the repondent would deem ethically valid.
*word questions as general as possible. |
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Double-Barreled Questions
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Question wording is so complicated that respondents have trouble answering.
*"I look for main ideas as I read, and I formulate answers to questions as I read an assignment." |
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Double-negative questions
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Cognitively difficult for people can increase confusion and reduce the construct validity of the survey.
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Question order
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*Implicit answering due to question order.
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Response sets
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Yay saying
Nay saying Odd vs even number on scale Social Desirability |
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Introspection:
Why do you do the things you do? |
-Fasle Memories
-Retrospective reports -We don't know why we do the things we do. |
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Observations
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Advantages over self report
*issues -Confirmation Bias -Changing observed behavior through expectations -Changing behavior by watching *Solutions -Unobtrusive observation -Habituation -Behavioral residue -Use multiple observers |
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How many variables are there in an association claim?
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Two
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What makes a study correlational?
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The two variables must be measurable.
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When is it better to use a bar graph?
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When one variable is a is category variable.
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Statistical significence
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the likelihood of rejecting the null hypothesis
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Effect Size
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The stronger the effect size, the greater the likelihood of rejecting the null hypothesis.
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Sample Size
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The larger the sample size, the more likely the results will be statistically significant.
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How do outliers effect r?
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Outliers can *skew the data* and have a huge effect on the distribution.
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Restriction of range
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Not enough variation to make statistically significant results.
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Curvilinearity
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Effects the size of r
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Only assume causality if:
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Covariance
Temporal precedence Internal Validity |
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longitudinal design
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Measure the same variables in the same people at different points in time.
Temporal Precedence |