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9 Cards in this Set

  • Front
  • Back
What is the study of Schmidt & Boland?
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Negative Subcategories
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-Despondent / Vulnerable
-Mildly Impaired / Severely Impaired
-Shrew/Curmudgeon / Recluse
-Nosy Neighbor / Bag Lady/Vagrant
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Positive Subcategories
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-John Wayne Conservative
-Liberal Matriarch/Patriarch
-Perfect Grandparent
-Sage
What is the study of Perdue & Gurtman (1990) ?
- Subjects presented with positive & negative traits
- Indicate if trait is good or bad
- Subjects primed with old or young before presentation
-Dependent measure= Response time
Types of Ageism
-Benign
-Malignant
-Positive
Define Benign
Subtle predjudice arising from fear and anxiety about growing old.
Define Malignant
Harmful stereotyping process in which older people are regarded as worthless.
Define Positive Ageism
Prejudice & Discrimination in favor of the aged
What is Pseudo-positive attitudes?
patronizing = baby talk, overaccomodation

behavior = infantilization
Effects of Pseudo Positive attitudes?
- Diminished Social Status
- Reduced Political Power
- Increased Justification of Psychoactive meds, institutionalization
Define Gerontophobia
Irrational Hatred or hostility toward old people.