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31 Cards in this Set

  • Front
  • Back
Social Cognition
how ppl interpret analyze remeber and use information about the world
schemas
way of organizing information; mental framework centering on a specific theme that help organize social information
impacts of schemas (3)
attention(what we notice) encoding (what we store) retrieval (what we recover)
priming
occurs when stimuli or events increase the avalibility in memory or consciousness
unpriming
refers to the fact that the effects of the schemas will not decrease until they are somehow expressed in though or behavior
Anchoring and adjustment
thendency to make judgements using a number or value as a starting point to which adjusments then are made (ex mean librarian)
schema persistence
play an important role in prejudice
perseverance effect
is the tendency for beliefs and schemas to remain unchanged even in the face of contradictory information
Heuristics
the simple rules for making complex decisions or drawing inferences in a rapid seemingly effortless manner (information overload- our ability to process information is exceded
types of heuristics
representativness, availability, anchoring adn adjustment
representativeness
making quick decisions b/c it resembles other stimuli or categories (ex different churches they are all holy places)
availability
making jusgements on the basis of how easily specific kinds of information can be brought to mind; related to priming
anchoring and adjustment
tendency to make judgements using a number or value as a starting pt to which adjustments then are made
automatic and controlled processing
that unconsiously we can make decisions ex. the library vs the mall
benefits ppl like when they dont have to think
sources of error in social cognition (5)
negativity bias, optimistic bias, counterfactual thinking, thought suppression, magical thinking
negativity bias
the tendency to pay extra attention to the negative information
optimistic bias
out tendency to see the worl through rose colored glasses to expect things will turn out well
overconfidence barrier
the tendency to have more confidence in the accuracy of our own judgements then is reasonable
planning fallacy
to think we can get more dne in a pd of time than we actualky can
counterfactual thinking
the tendency to imagine alternative ourcomes in a situation other than ones that actually occured
thought surpression
the efforts to prevent certian thoughts from entering consiousness
magical thinking
based on irrational assumptions (invensible teens)
affect and cognition
how feelings shape thought and thought shapes feelings; moods effect how stimuli are precieved; info that envokes emotional reactions may be processed differently than other kinds of info
mood congruent effect
current moods strongly determine which info in a given situation is noticed and entered into memory
mood dependent effect
determines what info is retrevied from memory ( happy moods inrease creativity)
two factor theory of emotions
the preception of situations can determine emotional reactions; cognition can influence emotions by activating schemas containing a strong affective component (pretty person=love, cut off= anger)
regulation of affective states
learning to regulate our emotions
Tie et al
the tendency to yeild to temptations and engage in forbidden pleasures is one tchnique we use to reduce neg feelings to distress (saying an affair vs cheating)
social neuroscience with affect cognition; two systems
logical thought and affec or emotion
logical thought
forward thinking accepting delays
affect or emotion
impulsive prefers immediate rewards
(both systems interact during decision making)