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21 Cards in this Set

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  • Back
Sampling Frame?
The entire lists of elements from which the sample is drawn. Refers to the procedure used to draw the sample.
Ex: Sampling Frame. If the population is college students what is an example of a sampling frame?
LSU college students
Name more examples of Sampling Frames.
Households, individuals, organizations, telephone books, random digit dialing, employee lists
Anonymity vs. Confidentiality
When something is anonymous there is no way that the data can be traced to the particular participant. When something is confidential the link b/t the data and the participant exists but no one would be able to make the connection.
A survey delivery method that is convenient and nonthreatening but has a low response rate and researchers can never be sure who in the household filled it out.
Mail Surveys
Discuss phone surveys
Can do from home or office, can solicit others to help but it is very time consuming.
What is non-response bias
Non response bias refers to the fact that people who complete surveys are different from those who dont and this limits generalizability
True/False. Response bias is the opposite of non-response bias.
FALSE- it refers to how people answer questions.
What kind of data are open-ended questions best for
qualitative data. Open-ended questions are also good when the experimenter doesnt know all possible answers and when the respondents own words are important
What kind of data are close-ended questions best for
closed-ended questions are best for quantitative data. they are easier to score and to work with in the lab.
What kinds of questions does close-ended satisfy
questions with finite choices (multiple choice) and Attitudes and opinions using Likert Scales
What are memory questions?
Asking questions that require participants to recall with rare or mundane behaviors.
What problems are associated with memory questions?
1. the stategies people use to recall events from the recent and distant past are different.
2. telescoping
3. the nature of previous questions affect the rest
4.The nature of alternatives to close-ended questions
what is telescoping
things in the past may appear more recent than they are
True/False- attitude questions are complicated in that results can vary because of hot button issues
What is response bias
the tendency for participants to always answer in a manner to which they feel is pleasing regardless (independent) of the question. ex) always providing high or low ratings on the Likert Scale. Always agreeing with the statement
Memories that are available for retrieval at any time are
Chronically Accessible Information
Memories that are available for retrieval only when cued by exposure to information that cues those memories.
Temporarily Accessible Information
Social Desirability is
the tendency of responders to answer questions in ways that generate a possitive impression of themselves
a form of social desirability in which respondents actively deceive the researcher in order to generate a positive impression
Impression management
Form of social desirability that respondents provide honest but overall optimistic information about themselves