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65 Cards in this Set

  • Front
  • Back

What is social cognition?

The way we think about other people and the world around us

How does Gestalt psychology relate to our perception of other people?

gestalt psychology says that we see things as wholes, not parts - we fill in the gaps. When we perceive people, we often create a mental representation of a person as a whole using only the few bits of information that we have about them.

Attributions

The tendency to try to explain a person's behaviour based on the situation (situational) or their personal characteristics (dispositional); claims about the cause of a person's behaviour.

Dispositional attribution

stable, inner characteristics produce the behaviour (they behave this way all the time). we often make these kinds of attributions initially.

Situational

environment produces the behaviour

what factors do we take into account when we make attributions?

Consistency across time, consensus across people (do other people behave this way?), and distinctiveness across situations (do they behave this way in all situations?)

Low consistency

Attribution made: extraneous factors, e.g. chance

High consistency with high consensus and/or high distinctiveness

Situational

High consistency with low consensus and/or low distinctiveness

Dispositional

High consistency with low consensus and high distinctiveness

Dispositional-situational combination

What are some biases in person perception?

Primacy effect, surface characteristics, stereotypes, ingroup-outgroup bias, blaming victim/just-world bias, fundamental attribution error, actor-observer discrepancy

Primacy effect

The tendency for info received early-on to carry more weight than information received later in one's final assessment of a person

Surface characteristics

judging someone based on characteristics - e.g. they are baby-faced so they must be innocent

stereotypes

summary impression of a group of people (all members are seen as sharing common traits) - a mental short-cut for quick processing

How can stereotypes distort reality?

1. Exaggerate difference between groups


2. Produce selective perception (only see evidence that "fits")


3. Underestimate differences between group members

Ingroup-outgroup bias

Us vs. them mentality. We see our ingroup as being heterogenous, but the outgroup as being all the same. We also explain behaviour of our own group members more favourably (group-serving bias)

Ethnocentrism

the belief that one's own culture is superior to all others

Blaming victim/just-world bias

Believing that the world is fundamentally fair, so if something happens to someone, we convince ourselves that they must have done something wrong. We don't want to believe that a good person could have something bad happen to them, so we blame the victim.

Fundamental attribution error

We tend to attribute other people's behaviour too much to their inner characteristics (dispositional attributions) and not enough to the situation. This error is less common in India and China.

Actor-observer discrepancy

the person doing the action attributes it to their situation, while the person watching attributes it to the actor's internal characteristics

What are the causes for the actor-observer discrepancy?

1. Knowledge across situations theory: we know how our own behaviour varies from situation to situation, but not how other people's does


2. visual-orientation theory: the actor focuses on their surroundings, while the observer focuses on the actor, so they make different attributions


3. self-serving bias: tendency to attribute successes to inner characteristics and failures to external circumstances

attitudes

beliefs/opinions with an evaluative component which affect our decisions and actions. Some are explicit (conscious and measurable) and some are implicit (unconscious but still influence our behaviour)

Familiarity effect

we tend to feel more positive to people and things

Validity effect

We tend to believe something is true if it has been repeated many times

When and how do attitudes guide our behaviour?

1. attitudes must be retrieved from our memory to affect behaviour


2. people may perceive barriers to behaving according to their attitudes


3. attitudes may conflict with each other

Festinger study

Participants did a boring task for an hour, and then were given either $1 or $20 to tell the next participant that the task had been fun. The people who were paid $1 later reported that they had not found the task boring, because they had convinced themselves it was fun in order to reduce their cognitive dissonance

Cognitive dissonance

Uncomfortable state that results from doing something that conflicts with our attitudes or beliefs (attitude and behaviour match)

What are the social influences on behaviour?

Social forces: real and imagined demands, requests, expectations, and examples of other people that influence our behaviour.


Social impact: any detectable effect (in feelings, behaviour, cognition, etc.) that occur in a person as a result of social forces

what is Latane's model?

Social impact theory: the source is the person who exerts a social force; the target is the person who experiences the impact of a social force. The total impact of a social force on a person increases as the strength, immediacy, and number of sources increases. The total impact of a social force on any one target decreases as the number of targets increases.


Asch study

People were asked to compare a line to three other lines and say which one matched. The participant was in a group of other "participants" who were actually part of the research team. If all the fake participants chose an incorrect answer, the participant usually would too.

Milgram study

Participants were told that they were teachers and had to shock a learner if they got the answer wrong. People started small but gradually went to higher voltages. Many more people than expected went up to the highest voltage, obeying the researcher even when they felt uncomfortable. Proved that it can be a fundamental attribution error to assume that people do horrible things because they are bad people.

Stanford prison study

students were assigned roles as guards or prisoners. The students took on their roles so seriously that they began to do things that they would not normally have done. The study had to be called off after 6 days.

Beach study

Studied the positive effects of social setting on behaviour. A girl left her radio on the beach and someone pretended to steal it. When she did not ask anyone to watch the radio, it was stolen without anyone protesting. But when she did ask someone to watch it, they did not let it get stolen.

Langor study

participants' eyesight improved when they were dressed as pilots and in a realistic flight simulator, but not if they wore their normal clothes and the simulator was not that realistic

what is the multiplicative function of the Latane model?

The total impact of a social force on a person increases as immediacy, strength, and number of sources increases

what is the division function of the Latane model?

The total impact of a social force is divided among the targets, so impact on any one target decreases as the number of targets increases

Entrappment

When you take a small step in a direction, you will likely continue in that direction and end up doing things you would not have done at first. By the time you feel you are doing something wrong, you won't quit because then you would have to admit you were wrong all along

Zajonc's theory of social facilitation and social inhibition

the effect of another person's presence/example on one's behaviour - improves dominant responses (well-learned, simple, or instinctive) and inhibits non-dominant responses (new, complex, or unnatural)

Examples of Zajonc's theory

Social loafing and unresponsive-bystander phenomenon

Social loafing

individual effort may decrease when working in groups

Unresponsive bystander phenomenon

as the number of bystanders increases, the likelihood of getting help/aid decreases. May be because of deindividuation, diffusion of responsibility, and evaluation of your own ability/skill

Deindividuation

A state of decreased personal responsibility, brought about by decreased accountability and attention being shifted away from self

Diffusion of responsibility

Assuming someone else in the group will take action

What is involved in thinking?

Concepts, propositions, mental images, cognitive schemas

what is thought?

mental manipulation of internal representations of objects, activities, and situations

Concepts

mental category that groups subjects that have common properties

prototypes

an especially representative example of a concept

propositions

relationships between concepts

schema

integrated mental network

what is non-conscious thought?

intuition, insight, implicit learning

IDEAL problem solver

I = Identify the problem, D = Define the problem, E = Explore a variety of problem-solving strategies, A = Act on the problem strategy, L = Look back/evaluate

functional fixedness

a tendency to see objects and their functions in a certain fixed, typical way

Algorithms

step-by-step rules or procedures which guarantee a solution eventually if systematically applied

Heuristics

mental short-cuts; often quite effective and economical in terms of time, but don't always guarantee a solution

Normitive psychology

studying how we should make decisions

Descriptive psychology

studying how we actually make decisions

Availability heuristic

thinking of examples and basing our decisions on what comes to mind first; base decisions of frequency or probability on the ease with which examples come to mind

Anchoring effect

when people decide something based on the initial estimate - e.g. if someone is asked if the Mississippi is longer or shorter than 500 miles, they are likely to estimate closer to 500 miles than if they had been asked if it was longer or shorter than 5000 miles.

Framing

The ways in which the options are structured and described influence our decisions

Risk aversion

People prefer less risky choices, but if they have to choose between a sure loss and a gamble, they will choose the gamble.

Representativeness

comparing the object/event with our idea of the average or prototypical member of the class

Illusory correlations

perceived correlations between things/events that aren't actually related

Confirmation bias

making decisions based only on evidence that confirms what we already believe

Hindsight bias

you are more sure of a decision after you make it

what happens as a result of people trying to avoid dissonance?

Avoid dissonant info, firm up your attitude to be consistent with an action, and changing attitudes to justify actions