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94 Cards in this Set

  • Front
  • Back

Experiment method - definition

This aims to assess a cause and effect relationship, and involves the researcher directly manipulating an independent variable

Laboratory experiment - definition

Researcher manipulates an independent variable in a controlled laboratory situation

Laboratory experiment - advantages

Researcher has a high degree of control over the variables.



Researchers can easily replicate studies conducted by other researchers.

Laboratory experiment - disadvantages

Can be artificial and different from real-life situations.



Participants may suffer from demand characteristics; adjust their behaviour to match their interpretation of the research.

Field experiment - definition

Researcher manipulates an independent variable in a controlled but "real" situation.

Field experiment - advantages

Higher levels of ecological validity than a laboratory setting.



Lower risk of demand characteristics; participants "less aware" of taking part , therefore behave more naturally

Field experiment - disadvantages

Replication is more difficult and results can't be generalised to all real-life situations.



It is more difficult to establish precise control over confounding variables

Natural experiment - definition

Researcher does not manipulate an independent variable but takes advantage of a "naturally occuring" one

Natural experiment - advantages

Can be used to exploit a naturally occuring which it would be unethical to replicate.



The researcher does not intervene directly in the situation and so realism may be higher.

Natural experiment - disadvantages

The naturally occuring behaviour being investigated may occur rarely.



Possibly confounding variables are not being controlled by the investigator.

Independent variable - definition

This is what the researcher manipulates.

Dependent variable - defintion

This is what the researcher measures that occurs as a result of the independent variable being manipulated.

Extraneous variable - defintion

This is anything apart from the independent variable that affects the dependent variable.

Correlational Study - definition

This when a researcher examines the relationship between two co-variables.

Correlational Study - advantages

A powerful exploratory research tool which can be used when experiments are inappropriate e.g. stress and illness.



Provides valuable information on the strength of the relationship between the co-variables.

Corelational Study - disavantages

Cannot assess non-linear relationships.



Impossible to establish cause and effect between variables.

Observations - Definition

Researcher records behaviours being exhibited by participants.

Observations - advantages

Can be used when experimentation is inappropriate e.g. funerals.



Is recording actual behaviour, so results are likely to be valid.

Observations - disadvantages

Replication may be difficult due to differences in naturalistic settings.



The presence of an observer may change behaviour of those being observed.

Questionnaires - definition

Researcher prepares questions and asks participant to give a written response

Questionnaires - advantages

Can be used to assess psychological variables that may not be obvious by just observing someone.



Data can be collected from a large group of participants more quickly than interviewing them


Questionnaires - disadvantages

There is no guarantee that the participant is telling the truth.



Different participants may interpret the same questions in different ways.

Interviews - definition

Researcher prepares questions and asks participant to give a verbal response

Interviews - advantages

Can permit issues to be investigated with sensitivity.



Participants can ask for clarification of a question if they are unsure of its meaning.

Interviews - disadvantages

Tends to be more time consuming to complete than questionnaires.



The appearance (e.g. ethnicity, gender etc.) of the researcher may have an effect on participant's response.

Closed questions - defintion

Questions where the respondent has a limited response.

Closed questions - advantage and disadvantage

Produce quantitative date which is easy to analyse.



Participants may not feel they have the opportunity to respond fully.

Open questions - defintion

These questions allow the respondent to freely offer their opinion.

Open questions - advantage and disadvantage

Participant may offer information that the researcher may not have considered.



Produces qualitative data which can be tricky to analyse.

Case Study - definition

An in-depth exploration of the behaviour and experiences of an individual, who is usually unique.

Case Study - advantages

Can collect data from individuals who have experienced situations which it would be unethical to manipulate.



Can be a good way to describe changes occurring as a result of psychological processes which occur over time.

Case Study - Disadvantages

Researcher's assessment may become less objective with familiarity.



"Unique" experiences of one person may have little/no application to the lives of others.

Aim - definition

A general idea that psychologists want to investigate when carrying out a study.

Hypothesis - defintion

A clear statement about what your research intends to prove or disprove, usually based on previous research.

Directional Hypothesis - defintion and example

These predict the direction in which the results are expected to go. e.g. "studying improves marks", "women are better drivers than men"

Non-directional Hypothesis - defintion and example

When a hypothesis might not state a direction but simply says that one factor affects another, or that there will be a correlation between two variables. e.g. "anxiety influences performance", "there is a significant difference in the driving abilities of men and women"

Independent Groups - explanation

A design involving using different participants randomly allocated to each condition.

Independent Groups - advantages

No order effects as participants only take part in one condition.



Less chance of demand characteristics as participants only take part in one condition.

Independent Groups - disadvantages

Needs twice as many participants as repeated measures design.



There may be unknown intergroup differences that are responsible for an difference in the dependent variables.

Repeated Measures - explanation

This design involves using the same participants in each condition of an experiment.

Repeated Measures - advantages

Needs fewer participants than independent groups or matched pairs designs.



There is no chance of intergroup differences as all participants take part in all conditions.

Repeated Measures - disadvantages

Order effects may occur and demand characteristics are more likely.



Some research cannot use repeated measures e.g. independent variables that can't be randomly allocated

Matched Pairs - explanation

This design involves using different but similar participants in each condition.

Matched Pairs - advantages

No order effects as participants only take part in one condition.



Less chance of demand characteristics as participants only take part in one condition.

Matched Pairs - disadvantages

It takes time and research to match participants.



Even with our best matching there could still be an uncontrolled intergroup difference that is responsible for any difference in the dependent variable.

Random Sampling - definition and method

A sample of the target population where no one has a greater chance of being chosen than any other. Could be done by "pulling names out of a hat" or "drawing straws".

Random Sampling - advantages and disadvantages

Potentially unbiased as everyone in the target population has equal chance of being selected; the researcher doesn't intervene.



The selected sample could be biased e.g. more of one sub-group than another.

Opportunity Sampling - definition and method

When those who are easily available are selected. Students are often chosen by their tutors to take part in studies as it is more convenient.

Opportunity Sampling - advantage and disadvantage

As you are using people the easiest find, the sample tends to be quicker to locate than using other sampling techniques.



Sample is likely to be biased e.g. cliques are unlikely to be representative.

BPS Code of Ethics - description

A code of ethics set out by the governing body necessary to "clarify the conditions under which psychological research can take place".

Ethical Issue - definition

When the code of ethics is not followed and issues are raised about confidentiality, deception etc.

Confidentiality - definition of issue and way of dealing with it

When the researcher allows details of the participants' performance to become apparent. The researcher should employ techniques to maintain the confidentiality of the participants, such as use of pseudonym or participant numbers.

Observation - definition of issue and way of dealing with it

When the participant is unaware that they are being observed, and don't expect it. The researcher should make the participant aware that they are being observed.

Withdrawl - definition of issue and way of dealing with it

When a researcher doesn't tell the participant that they can withdraw from the experiment or prevents the participant from doing so. The researcher should inform the participant of the right to withdraw before commencing the research and in no way hinder them if they decide to leave the research before the end.

Deception - definition of issue and way of dealing with it

When the researcher intentionally tells the participant a false aim and/or procedures of the research. Researcher should inform participants of the true aim and/or procedures of the research and after the research is concluded and give participants the opportunity to withdraw data.

Informed Consent- definition of issue and way of dealing with it

Researcher does not tell the participants the true aim and/or procedures of the research. Researcher should inform participants of the true aim and/or procedures of the research to ensure fully informed consent.

Protection from physical harm - definition of issue and way of dealing with it

When the researcher fails to protect the participant from physical harm. Researchers should make sure that any equipment used in the procedure is safe to use and that the participant is in no greater risk than posed by their everyday life.

Protection from psychological harm - definition of issue and way of dealing with it

When the researcher fails to protect the participant from psychological harm. Researchers should make sure the procedure will not create any opportunity for the participant to feel negatively about themselves or their performance and, if it does, they should be able to give advice and support.

Reliability - defintion

Reliability refers to the consistency of something.

Internal relaibility - defintion

This refers to whether a test is consistently measuring whatever it is supposed to be measuring.

External reliability - definition

This refers to whether the findings of research are found to be similar over time.

Validity - definition

This refers to whether a measuring instrument measures what it is supposed to.

Internal validity - definition

This is when research or findings have shown that what it has measured are due to the factors being assessed e.g. intelligence test measures intelligence (rather than educational level)

External validity - definition

When findings can be generalised to other people or situations than the research situation.

Demand Characteristics - definition

All the cues which convey to the participant the purpose of the study which may cause them to behave in a way that they would not ordinarily done.

Investigator Effects - definition

When the researcher conveys to the participant (even unconsciously) how they should behave. The cues may be very subtle and the researcher may be totally unaware of their influence.

Pilot Study - definition

A small scale version of the research of the research that acts as a "dress rehearsal" for the real research. It allows the researcher to check that all components of the research work as they are supposed to, and if they don't changes can be made. This can decide if the researcher is going to use a directional/non-directional hypothesis.

MOCT - Mean - defintion

Measure of central tendency which is the result of the total of all scores divided by the number of participants.

MOCT - Mean - advantage and disadvantage

All scores are taken into account.



May be effected by an outlying or anomalous result.

MOCT - Median - definition

Measure of central tendency which is the middle value after all the scores being put in rank order.

MOCT - Median - advantage and disadvantage

Is not affected by an anomalous result.



Not all of the scores are taken into account.

MOCT - Mode - definition

Measure of central tendency which is the result that is most frequently occurring.

MOCT - Mode - advantage and disadvantage

The score is definitely one that occurred in the data set.



There may not be one, there could be multiple.

Range - definition

Measure of dispersion that is the difference between the highest and lowest score in a data set.

Range - advantage and disadvantage

Shows us just how varied participants' performances are.



A very crude measure of dispersion.

Standard Deviation - definition

Measure of dispersion that assesses how varied a score from the mean.

Standard Deviation - advantage and disadvantage

A much more precise measure than the range.



May hide some characteristics of a data set e.g. extreme scores.

Positive correlation - definition

When as one co-variable increases, so does the other.

Negative correlation - definition

When one co-variable increases in value, the other decreases.

Correlation coefficient - definition

The degree of association between two sets of variables by using a statistic.

Bar chart - definition

Graph which shows the frequency of category data.

Bar chart - advantage and disadvantage

Clear visual representation of categories of data.



You cannot determine if any noted differences are significant or not from a bar chart.


Histogram/Line Graph - definition

Graphs which show the frequency of continuous data.

Histogram/Line Graph - advantage and disadvantage

Clear visual representation of continuous data.



You cannot determine if any noted differences are significant or not.

Scattergram - definition

A graph which shows the relationship between two co-variables.

Scattergram - advantage and disadvantage

Indicates both the strength and nature of the relationship.



Cannot determine if any noted differences are significant or not.


Qualitative Data - definition

Qualitative data is research information obtained from the participants that is not in numerical form.

Content Analysis - definition

A quantitative analysis of information people have produced, by firstly identifying and designing categories and then counting the number of times that each category occurs throughout the material.

Content Analysis - advantage and disadvantage

It is a research method that is inexpensive, un-obtrusive and readily-understood.



It can be interpreted differently by different researchers.

Content Analysis - processes involved in...

1. Create a coding system of predetermined categories at the outset of the study
2. Undertake a pilot study.
3. Assign specific elements of the material to be analysed to a specific category and count how many incidences there are in each category
4. Analyse the data using a tally system to record the number of incidences of each category.

Volunteer Sample - Definition and method

When participants take part in a study because they volunteer when asked or in response to an advert (like in Milgram's study).

Volunteer Sample - advantage and disadvantage

This sampling method is very quick and easy to do.



The type of people who volunteer may not be representative of the target population for a number of reasons e.g. they may be more obedient, more motivated to take part in studies etc.

Behavioural categories - definition

Behaviours that may be observed during research e.g. smiling, laughing, crying, shouting.

Operationalisation - definition

The way a hypothesis/test/results are measured.