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16 Cards in this Set

  • Front
  • Back
a positive, negative or mixed reaction to a person, object or idea
~can vary in strength along both positive and negative reactions
attitude scale
a multi-item questionnaire designed to measure a person's attitude toward some object
facial electromyograph
an electronic instrument that records facial muscle activity associated with emotions and attitudes
implicit attitudes
an attitude - such as prejudice - that one is not aware of having
theory of planned behavior
the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions
the process by which attitudes are changes
central route to persuasion
the process by which a person thinks carefully about a communication and is influence by the strength of its arguments
peripheral route to persuasion
the process by which a person doesn't think carefully about a communication and is infulence instead by superficial cues
the process of thinking about and scrutinizing the arguments contained in a persuasive communication
sleeper effect
a delayed increase in the persuasive impact of a noncredible source
need for cognition
a personality variabnle that distinguishes people on the basiss of how much they enjoy effortful cognitive activities
inoculation hypothesis
the idea that exposure to weak version of a persuasive argument increased later resistance to that argument
psychological reactance
the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive
insufficient justification
a condition in which people freely perform an attitude-discrepant behavior without receiving a large award
insufficient deterence
a condition in which people refrain from engaging in a desirable activity, even when only mild punishment in threatened
Impression-Management Theory
says that what matters isn't a motive to be consistent but a motive to appear consistent