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16 Cards in this Set
- Front
- Back
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attitude
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a positive, negative or mixed reaction to a person, object or idea
~can vary in strength along both positive and negative reactions |
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attitude scale
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a multi-item questionnaire designed to measure a person's attitude toward some object
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facial electromyograph
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an electronic instrument that records facial muscle activity associated with emotions and attitudes
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implicit attitudes
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an attitude - such as prejudice - that one is not aware of having
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theory of planned behavior
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the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions
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persuasion
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the process by which attitudes are changes
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central route to persuasion
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the process by which a person thinks carefully about a communication and is influence by the strength of its arguments
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peripheral route to persuasion
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the process by which a person doesn't think carefully about a communication and is infulence instead by superficial cues
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elaboration
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the process of thinking about and scrutinizing the arguments contained in a persuasive communication
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sleeper effect
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a delayed increase in the persuasive impact of a noncredible source
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need for cognition
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a personality variabnle that distinguishes people on the basiss of how much they enjoy effortful cognitive activities
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inoculation hypothesis
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the idea that exposure to weak version of a persuasive argument increased later resistance to that argument
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psychological reactance
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the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive
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insufficient justification
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a condition in which people freely perform an attitude-discrepant behavior without receiving a large award
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insufficient deterence
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a condition in which people refrain from engaging in a desirable activity, even when only mild punishment in threatened
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Impression-Management Theory
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says that what matters isn't a motive to be consistent but a motive to appear consistent
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