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57 Cards in this Set
- Front
- Back
Define Informational Influence
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Going along with the crowd because you think the crowd knows more than you do.
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Define Normative Influence
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Going along with the crowd in order to be liked and accepted.
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Define Auto Kinetic Effect
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Illusion caused by very slight movements of the eye, that stationary point of light in a dark room is moving.
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Define Group Norms
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The beliefs or behaviors that a group of people accepts as normal.
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Define "Foot-In-The-Door" Technique
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Influence technique based on commitment in which one tarts with a small request in order to gain eventual compliance with a larger request.
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Define "Low-Ball" Technique
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Influence technique based on commitment in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs.
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Define "Bait-And-Switch" Influence
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Influence technique based on commitment in which one draws people in with an attractive offer that is unavailable and then switches them to a less attractive offer that is available
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Define labeling Technique
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Influence technique based on consistency in which one assigns a label to an individual and then request a favor that is consistent with the label.
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Define Legitimization-Of-Paltry-Favors" Technique
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Influence technique in which a requester makes a small amount of aid acceptable (even a penny helps)
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Define "Door-In-The-Face" Technique
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Influence technique based on reciprocity, in which one starts with an inflated request and then retreats to a smaller request that appears to be a concession.
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Define "That's-Not-All" Technique
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Influence technique based on reciprocity in which one first makes an inflated request but, before the person can answer yes or no, sweetens the deal by offering a discount or bonus.
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Define "Limited-Number" Technique
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Influence technique based on scarcity in which one tells people that an item is in short supply.
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Define "Fast-Approaching-Deadline" Technique
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influence technique based on scarcity in which one tells people an item or a price is only available for a limited time.
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Define "Pique" Technique
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Influence technique in which one captures people's attention, as by making a novel request.
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Define "Disrupt-Then-Reframe" Technique
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Influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light.
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Define "Stealing Thunder"
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Revealing potentially incriminating evidence first to negate its impact.
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Define "Repetition with variation"
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Repeating the same information but in a varied format.
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Define "Need for Cognition"
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A tendency to engage in a enjoy effortful thinking, analysis, and mental problem solving.
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Define the "Central Route" to persuasion
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The route to persuasion that involves careful and thoughtful consideration of the content of the message. (Conscious Processing)
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Define "Peripheral Route" to persuasion
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The route to persuasion that involves some simple cue, such as attractiveness of the source. (Automatic processing)
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Define reciprocity
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The obligation to return in kind what another ha done for us.
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Deine Prisoner's dilemma
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A game that forces people to choose between cooperation and competition.
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Define Forgiveness
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Ceasing to feel angry toward or seek retribution against someone who has wronged you.
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Define Kin Selection
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The evolutionary tendency to help people who have our genes.
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Define Egoistic helping
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When a helper seeks to increase his or her own welfare by helping another
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Define Altruistic Helping
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When a helper seeks to increase another welfare and expects nothing in return
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Define Empathy
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Reacting to another person's emotional state by experiencing the same emotional state.
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Define "Belief in a Just World"
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The assumption that life is essentially fair, that people generally get what they deserve and deserve what they get.
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Define the "Bystander Effect"
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The finding that people are less likely to offer help when they are in a group than when they are alone.
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Define the 5 necessary steps to helping in an emergency
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1. Notice something is wrong
2. Interpret event as an emergency 3. Take responsibility for providing help 4. Decide how to help 5. Provide help |
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How does modeling increase helping.
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Modeling will increase helping because people see how it is helpful, or beneficial.
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Define Aggression
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Any behavior intended to harm another person who is motivated to avoid the harm.
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Define Direct Aggression
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Any behavior that intentionally harms another person who is physically present. (slap in face)
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Define Indirect Aggression
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Behavior that intentionally harms another person who is physically absent. (Burning someone's house down.
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Define Instict
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An innate (inborn, biologically programmed) tendency to seek a particular goal, such as food, water, sex.
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Define Eros
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In Freudian theory, the constructive, life-giving instinct.
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Define Frustration
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Blockage of or interference with a personal goal.
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Define Frustration-Aggression Hypothesis
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Proposal that "the occurrence of aggressive behavior always presupposes the existence of frustration.
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Define Hostile Attribution Bias
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The tendency to perceive ambiguous actions by others as aggressive.
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Define Hostile Perception Bias
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The tendency to perceive social interactions in general as being aggressive
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Define Hostile expectations Bias
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The tendency to assume that people will react to potential conflicts with aggression..
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Define Weapons effect
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The increase in aggression that occurs as a result of the mere presence of a weapon.
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Do unpleasant environments increase aggression?
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yes, especially hot ones
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Define testosterone
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The male sex hormone, high levels of which have been linked to aggression and violence in both animals and humans.
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Define Serotonin
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The "Feel good" neurotransmitter, low levels of which have been linked to aggression and violence in both animals and humans.
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Define Lying
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not telling the truth.
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Define Deindividuation
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A sense of anonymity and loss of individuality, as in a large group, making people especially likely to engage in antisocial behaviors such as theft.
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Define norms
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social standards that prescribe what people ought to do
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Define Injunctive norms
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Norms that specify what most others approve or disapprove of
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Define Descriptive norms
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Norms that specify what most people do.
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Define Need to belong
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The desire to form and maintain close, lasting relationships with other individuals
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Define matching hypothesis
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The proposition that people tend to pair up with others who are equally attractive.
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Define beautiful is good effect
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Te assumption that physically attractive people will be superior to others on many other traits.
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Define Ostracism
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Being excluded, rejected, and ignored by others
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Define Rejection sensitivity
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A tendency to expect rejection from others and to become hypersensitive to possible rejection
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Define Unrequited Love
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A situation in which one person loves another butt the other does not return that love
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Hey, guess what!
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I love you! (And you're beautiful! And will get one heck of a massage tonight! :)
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