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57 Cards in this Set

  • Front
  • Back
Define Informational Influence
Going along with the crowd because you think the crowd knows more than you do.
Define Normative Influence
Going along with the crowd in order to be liked and accepted.
Define Auto Kinetic Effect
Illusion caused by very slight movements of the eye, that stationary point of light in a dark room is moving.
Define Group Norms
The beliefs or behaviors that a group of people accepts as normal.
Define "Foot-In-The-Door" Technique
Influence technique based on commitment in which one tarts with a small request in order to gain eventual compliance with a larger request.
Define "Low-Ball" Technique
Influence technique based on commitment in which one first gets a person to comply with a seemingly low-cost request and only later reveals hidden additional costs.
Define "Bait-And-Switch" Influence
Influence technique based on commitment in which one draws people in with an attractive offer that is unavailable and then switches them to a less attractive offer that is available
Define labeling Technique
Influence technique based on consistency in which one assigns a label to an individual and then request a favor that is consistent with the label.
Define Legitimization-Of-Paltry-Favors" Technique
Influence technique in which a requester makes a small amount of aid acceptable (even a penny helps)
Define "Door-In-The-Face" Technique
Influence technique based on reciprocity, in which one starts with an inflated request and then retreats to a smaller request that appears to be a concession.
Define "That's-Not-All" Technique
Influence technique based on reciprocity in which one first makes an inflated request but, before the person can answer yes or no, sweetens the deal by offering a discount or bonus.
Define "Limited-Number" Technique
Influence technique based on scarcity in which one tells people that an item is in short supply.
Define "Fast-Approaching-Deadline" Technique
influence technique based on scarcity in which one tells people an item or a price is only available for a limited time.
Define "Pique" Technique
Influence technique in which one captures people's attention, as by making a novel request.
Define "Disrupt-Then-Reframe" Technique
Influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light.
Define "Stealing Thunder"
Revealing potentially incriminating evidence first to negate its impact.
Define "Repetition with variation"
Repeating the same information but in a varied format.
Define "Need for Cognition"
A tendency to engage in a enjoy effortful thinking, analysis, and mental problem solving.
Define the "Central Route" to persuasion
The route to persuasion that involves careful and thoughtful consideration of the content of the message. (Conscious Processing)
Define "Peripheral Route" to persuasion
The route to persuasion that involves some simple cue, such as attractiveness of the source. (Automatic processing)
Define reciprocity
The obligation to return in kind what another ha done for us.
Deine Prisoner's dilemma
A game that forces people to choose between cooperation and competition.
Define Forgiveness
Ceasing to feel angry toward or seek retribution against someone who has wronged you.
Define Kin Selection
The evolutionary tendency to help people who have our genes.
Define Egoistic helping
When a helper seeks to increase his or her own welfare by helping another
Define Altruistic Helping
When a helper seeks to increase another welfare and expects nothing in return
Define Empathy
Reacting to another person's emotional state by experiencing the same emotional state.
Define "Belief in a Just World"
The assumption that life is essentially fair, that people generally get what they deserve and deserve what they get.
Define the "Bystander Effect"
The finding that people are less likely to offer help when they are in a group than when they are alone.
Define the 5 necessary steps to helping in an emergency
1. Notice something is wrong
2. Interpret event as an emergency
3. Take responsibility for providing help
4. Decide how to help
5. Provide help
How does modeling increase helping.
Modeling will increase helping because people see how it is helpful, or beneficial.
Define Aggression
Any behavior intended to harm another person who is motivated to avoid the harm.
Define Direct Aggression
Any behavior that intentionally harms another person who is physically present. (slap in face)
Define Indirect Aggression
Behavior that intentionally harms another person who is physically absent. (Burning someone's house down.
Define Instict
An innate (inborn, biologically programmed) tendency to seek a particular goal, such as food, water, sex.
Define Eros
In Freudian theory, the constructive, life-giving instinct.
Define Frustration
Blockage of or interference with a personal goal.
Define Frustration-Aggression Hypothesis
Proposal that "the occurrence of aggressive behavior always presupposes the existence of frustration.
Define Hostile Attribution Bias
The tendency to perceive ambiguous actions by others as aggressive.
Define Hostile Perception Bias
The tendency to perceive social interactions in general as being aggressive
Define Hostile expectations Bias
The tendency to assume that people will react to potential conflicts with aggression..
Define Weapons effect
The increase in aggression that occurs as a result of the mere presence of a weapon.
Do unpleasant environments increase aggression?
yes, especially hot ones
Define testosterone
The male sex hormone, high levels of which have been linked to aggression and violence in both animals and humans.
Define Serotonin
The "Feel good" neurotransmitter, low levels of which have been linked to aggression and violence in both animals and humans.
Define Lying
not telling the truth.
Define Deindividuation
A sense of anonymity and loss of individuality, as in a large group, making people especially likely to engage in antisocial behaviors such as theft.
Define norms
social standards that prescribe what people ought to do
Define Injunctive norms
Norms that specify what most others approve or disapprove of
Define Descriptive norms
Norms that specify what most people do.
Define Need to belong
The desire to form and maintain close, lasting relationships with other individuals
Define matching hypothesis
The proposition that people tend to pair up with others who are equally attractive.
Define beautiful is good effect
Te assumption that physically attractive people will be superior to others on many other traits.
Define Ostracism
Being excluded, rejected, and ignored by others
Define Rejection sensitivity
A tendency to expect rejection from others and to become hypersensitive to possible rejection
Define Unrequited Love
A situation in which one person loves another butt the other does not return that love
Hey, guess what!
I love you! (And you're beautiful! And will get one heck of a massage tonight! :)