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13 Cards in this Set

  • Front
  • Back
market segment
portion of the population that's distinctive in terms of its needs, characteristics, or behavior
target market
market segment(s) identified as the focus of an organization's marketing efforts; a segment chosen to allow organization to attain its marketing goals most effectively and efficiently
demographic segmentation
dividing the market into groups based on demographic variables such as age, sex, family size, income, occupation, education, religion, and ethnicity
psychographic segmentation
dividing a market into different groups based on social class, lifestyle, or personality characteristics
extrinsic rewards
rewards given to a person by someone else
intrinsic rewards
rewards received by a person from the experience itself
distraction from a course or activity
positive levels of arousal provided to sport spectators
fantasy and rotisserie leagues
virtual leagues governed by a set of rules by which sport fans can draft players from pro teams onto their own imaginary teams and play weekly games against their friends
aspirational reference group
group to which an individual wishes to belong
situational influence
influence arising from factors that are particular to a specific time and place and are independent of individual customers' characteristics
need recognition
perception of a difference between a desired state and the actual situation; the first stage of the decision-making process
cognitive dissonance
feelings of anxiety or doubt that can occur after an important decision has been made