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13 Cards in this Set
- Front
- Back
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market segment
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portion of the population that's distinctive in terms of its needs, characteristics, or behavior
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target market
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market segment(s) identified as the focus of an organization's marketing efforts; a segment chosen to allow organization to attain its marketing goals most effectively and efficiently
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demographic segmentation
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dividing the market into groups based on demographic variables such as age, sex, family size, income, occupation, education, religion, and ethnicity
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psychographic segmentation
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dividing a market into different groups based on social class, lifestyle, or personality characteristics
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extrinsic rewards
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rewards given to a person by someone else
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intrinsic rewards
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rewards received by a person from the experience itself
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diversion
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distraction from a course or activity
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eustress
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positive levels of arousal provided to sport spectators
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fantasy and rotisserie leagues
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virtual leagues governed by a set of rules by which sport fans can draft players from pro teams onto their own imaginary teams and play weekly games against their friends
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aspirational reference group
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group to which an individual wishes to belong
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situational influence
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influence arising from factors that are particular to a specific time and place and are independent of individual customers' characteristics
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need recognition
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perception of a difference between a desired state and the actual situation; the first stage of the decision-making process
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cognitive dissonance
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feelings of anxiety or doubt that can occur after an important decision has been made
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