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14 Cards in this Set

  • Front
  • Back
Definitions: Captive Audience (want to accomplish)
Involuntary, time commited, pay attention. will accenpt academic approach, external rewards important. (George what are external rewards) Motivations: grades, certificates, licenses, money,and so on.Setting Class, seminar, and so on.
Defintions cont.: Non-captive Audience( Don't give a flip)
Voluntary, no time commitment, don't pay attention, external rewards unimportant, bored, Motivation: interest fun, self-improvement . Setting: park, museums, tv,reading.
Def. cont: Cause and effect relationship
Describes what things cause other thing to happen. eg. NC draining 50%of our state's wetlands resulted in 5 species of amphibians becoming rare or indangered.
Def. cont. Active Verb.
Describes direct actions. (now) rather than describing that something that has alredy happened. (past).Ex. The cat.eyed snake ATE the eggs of the red-eyed tree frog rather than the eggs WERE EATEN by the Cat-eyed snake.
Interpretive Strategy:
A group of cummunication tecnhiques which make a topic more entertaining by telling it using some overiding scene setting or situation.

ex. If we were small enough to actually crawl in an ant's nest we would find.......
ex. If time were speeded up for a 1000 years every second, we cound actually see the continental drift. (great ex.)
Examples...
Quick references to something or someone that represents that kind of thing or person you are talking about. She's about as fast as a snail.( grandma's ex.) EX. Spanish moss is a good example of a plant that grows on other plants.
Analogy ...
Ilustrates similarities of the thing you are talking about to some other thing that is familiar to your audience EX. To understand how the mosquitos mouth works, think of a doctor's syringe when he is drawing blood. (dont' faint George)
Comparisons...
Show a few similarities and or differences between the thing you are talking about and something else which can be related to it. Result of comparisons: One or both become clearer.
Comparisons types: Simile...
Simile compares some characteristic of 2 things using the words "like" or "as". (AAron acts and looks like his Grandaddy Crumpler.)
Comparisons Types: Metaphor...
Describes something with a word or phrase usually used to describe something very different.ex: "The canoe PLOWED through the rapids."
Comparison Types: Visual Metaphor:
An illustration which shows visually what might be difficult to describe with words alone. ex. Populations of countries using stacked building blocks. (think of China being a stack of blocks 10 feet high and the US as a stack 5 feet high.)
Self_Referencing...
Getting people to think about themselves and their own experices as you give them new info. ex" think of the last time you..."
Labeling...
Statement made about a kind of person or group of people in relation to some idea, point or object. ....... Be thoughtful when using labels. can be negative, positive or neutral.
Personification...
Giving human qualities to non-human things. ( Jovi is my baby boy. Mickey Mouse is not a human, but is treaty as one.)