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12 Cards in this Set
- Front
- Back
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What are the advantages of online advertising?
CIII |
Individualization
Interactivity Immediate publishing Cost Efficiency |
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What are the disadvantages of online advertising?
5 TRUSI |
User Distraction
Too many choices International Coordination Rapid Change Short Lead Times (30 day program cycles) |
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What are the advantages of social media?
7 CITRIFC |
Flexibility
Reach Consumer Engagement Two way Dialogue Integration Improved Metrics Cost-effectiveness |
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What are the disadvantages of social media?
LMNHP |
Privacy & Censorship
Lost productivity + addiction + fatigue Meaningless comments Negative comments Hackers & frauds |
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What are the advantages of newspaper?
AMFTD |
Audience in mental frame for processing messages.
Mass audience coverage Flexibility Timeliness Detailed copy |
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What are the disadvantages of newspaper?
DPCCHNC |
Clutter
Not highly-selective Higher rates for occasional buyers Complicated process for national buyers Changing readership make up Decreasing readership Poor reproduction quality |
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What are the disadvantages of Magazines?
CGLNV |
Clutter
Long Lead Times Not intrusive Geographic Limitations Variations in circulation in different markets |
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What are the advantages of Magazines?
WSLHDA |
Wide readership
Selectivity Long Life (permanence) High Reproduction quality Detailed Information Authoritative information |
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What are the advantages of Radio?
EITSUA |
Ability to reach segmented audiences
Economy Intimacy Short Lead times Transfer of TV imagery Use local personalities. |
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What are the disadvantages of Radio?
CANB |
Clutter
Audience fractionalization No Image Buying difficulties |
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What are the disadvantages of Television?
CAEIZ |
Clutter
Audience fragmentalization Erosion of viewing audience Zipping & Zapping Increasing Costs |
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What are the advantages of Television?
GEAHOID |
Demonstration ability
Intrusion Value One-on-one reach. Humour. Generate excitement Effective w/sales force and trade Achieve Impact |
