Promotional Strategy

Front 1

_________:Is a communications process for planning, creation, integration, and implementation of diverse forms of marcom delivered to a brand’s targeted customers and prospects

Back 1

Integrated Marketing Communications

Front 2

5 Key features of IMC

Back 2

1.Start with the customer or prospect.
2.Use any form of relevant contact or touch point.
3.Speak with a single voice.
4.Build relationships.
5.Affect behavior.

Front 3

Biggest section of MARCOM?

Back 3

Business-to-Business

Front 4

Using multiple communication tools in conjunction with one another can produce greater results _______than tools used individually and in an uncoordinated fashion.

Back 4

Synergy

Front 5

All marketing communications should be 4 things?

Back 5

1. Direct to a specific target Market
2.Clearly positioned
3.Created to achieve a specific objective.
4.Undertaken with budget constraints