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10 Cards in this Set
- Front
- Back
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Ensuring the website is easy to use to encourage purchasing through schools is important to recognise... |
Engaging parents’also by providing them with a guide to use educational resources efficientlycan encourage their involvement also. However, which of these educationalresources are regarded as the most successful? And what are the resources thatHodder Education should be promoting that will result in high success rates? |
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With a new age of technology...
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current research is starting to highlight the success of e-books and how they are making a large impact on educational resources. With the popularity of electronical goods like the ‘Kindle’ and ‘iPad’, reading digitally is becoming increasingly more popular.
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The research surrounding e-books....
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especially for younger children (those of primary schoolage) consistently highlights that superior learning can be achieved throughfrequent use of digital books in comparison to printed books. Due to this, the company’spotential market for e-books is huge. |
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Research on digital e-books has reflected... |
that the attentionthese current, modern style books attract create stronger learning objectivesfor students’ to aim for and in turn, students achieve higher results fromusing e-books opposed to printed textbooks. Accompanying the growing age oftechnology, e-books spark a larger interest in children due to their ease ofaccess and interactivity features as the majority children in the modern day are computer literate. |
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Current research has also imposed that e-books... |
are important forgrowing education sectors and keeping up to date with modern day technology.Features of using e-books such as synchronizing and sending notes with ease topeers and saving/backing up work that you are unable to do with single printtextbooks makes these e-books attractive. |
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However, it is important that these features... |
and the benefits of e-books are clearly statedby the company and recognised by the customer/user as the literature infers themost common disadvantage of e-books is their misuse. This needs to be takeninto consideration when promoting e-book purchasing as customers may not returnto purchase e-books again if they do not utilise the features and benefit fromthem. |
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In order to prevent this.... |
although it isrecognized the company does already sell e-books as part of the dynamiclearning area; it is important the website states how to use the e-books effectivelyand efficiently as well as considering to make e-books more of an outstandingresource they provide. |
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The activities and interaction in the e-books... |
books is found to stimulate the child’s attitude towardslearning, as well as having the capability for the resource to stayconsistently updated; giving it that slight edge and advantage over standardtextbooks. By using the results from this research and applying them to theselling points of the company, it is possible that customers may misinterpretthe concept ‘dynamic learning’, therefore they may potentially miss theopportunity the company has to offer with e-books. This is why we recommendadvertising e-books in a section of their own on the website. |
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Due to what the literature proposes.... |
we recommend that theadvertisement for e-books are made clearer on the website to really benefit thestudents and schools of whom the resources are provided to and encourageschools, teachers and parents to invest more of their time and money intoe-books. This would benefit the company in regards to the primary school agethat Hodder Education research wishes to focus on as e-books will bring greatersuccess for students and consequently, will increase customer satisfaction. |
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This means they will be.... |
more likely to return and buy more digitalresources. We also recommend revising the interactivity, activities andillustrations in these books for all ages to make them more appealing andreceive that engagement the market is looking for. To support thisrecommendation, there is specific research that recommends publishing companiesshould combine multimedia and interactivity as pictures, text and activitiestogether can stimulate greater learning. |
