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11 Cards in this Set
- Front
- Back
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Product Development Process |
Opportunity Identificaion, idea generation Concept Development, Protocept Generation Prototype Development and Feasibility analysis Product Scale up and consumer testing Shelf Life Confirmation and Specification Development Plant Startup and Commercialization |
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Protocept |
A chef's rendition |
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Concept development |
define target Determine viability Verify right to market Go/no-go decision |
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Product scale up and consumer testing |
Prepare draft specifications Consumer acceptance Stability testing (including shipping) |
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Shelf life Confirmation and specification development |
Confirm stability Prepare final specs Confirm distribution conditions |
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Commercialization and Plant startup |
Finalize everything!! Trade sell-in
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3 Dimensions of Creativity |
Novelty Functionality Appeal |
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Creativity influenced by |
Person Process Climate--the people, influences, motivations, pressures around you |
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CREATIVE balance |
Divergent thinking Convergent thinking |
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Divergent thinking |
Generating lots of options More ideas produce better solutions Defer judgment Strive for quantity Build on other ideas Seek weird ideas |
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Convergent thinking |
Judging options, focusing Hit on best ideas Praise first, then look at concerns |
