Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
5 Cards in this Set
- Front
- Back
|
anatomy of product |
core - purpose tangible - physical aspects augmented - add ons not intrinsic potential |
|
|
disadvantages of PLC model |
-doesnt show length of each stage -self fulfilling prophecy |
|
|
different life cycle shapes |
innovative (slow to catch on) imitative (fast growth short intro) fashion (fast growth sudden decline) revitalised (picks up again after decline) |
|
|
model used to analyse product portfolios |
boston matrix |
|
|
what growth strategies can a firm pursue |
ansoffs growth strategies matrix |
