Principles Of Mrkt

Front 1

Consumer Behavior?

Back 1

It is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

Front 2

Consumer Decision-Making Process

Back 2

1. Need Recognition-Old running shoe giving you blisters, internal (stomach growl so you realize your hungry)or external stimuli (brand)

Information Search-Internal ( searching you memory, stayed at a hotel you like and prefer)or external (movie in the paper0

Evaluation of Alternatives -Select one feature and exclude others that don’t have that feature
Purchase-Buy it

Post-purchase Behavior-Cognical difference, Guilt, buyers remorse, “I should have waited”,

Front 3

3 Consumer Buying Decisions & Consumer Involvement

Back 3

1Routine Response Behavior (groceries)
2Limited Decision Making (clothes)
3Extensive Decision Making (cars

Front 4

Factors Influencing Buying Decisions

Back 4

Cultural Factors+ Social Factors=Consumer Decison-making process= buy or dont buy

Individual F+ Psychological=Consumer Decison-making process= buy or dont buy

Front 5

Culture

Back 5

A system of values
and norms shared
among a group of
people and, when
taken together,
constitute a design
for living.

Front 6

Values:

Back 6

Abstract ideas about what a group believes to be good, right, and desirable.
Have emotional significance.
Freedom.

Front 7

Norms

Back 7

Social rules and guidelines that prescribe appropriate behavior in particular situations.

Front 8

Social Class

Back 8

A group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms.

Front 9

Social Influences

Back 9

Reference Groups

Opinion Leaders

Family Members

Front 10

Individual Influences

Back 10

Gender
Age Life Cycle
Personality Self-Concept Lifestyle

Front 11

The Nature of Lifestyle

Back 11

Lifestyle is basically how a person lives. It is how one enacts his or her self-concept.

Influences all aspects of one’s consumption behavior.
Is determined by the person’s past experiences, innate characteristics, and current situation.
Income, background, etc

Front 12

Psychological Influences

Back 12

Perception consists of those activities by which an individual acquires and assigns meaning to stimuli.

Front 13

Selective
Retention

Back 13

in relating to the mind, is the process when people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the informational flow

Front 14

Selective Exposer

Back 14

n this theory people tend to select specific aspects of exposed information based on their perspective, beliefs, attitudes and decisions.

Front 15

Selective Distortion

Back 15

tendency of people to interpret information in a way that will support what they already believe.

Front 16

What is Motivation?

Back 16

Motivation is the reason for behavior.
A motive is a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response.

Front 17

Maslow’s Hierarchy of 5 Needs

Back 17

1. Physological needs (hunger thirst
2. Saftey Needs- security protecton
3. Social Needs- being loved, belonging
4 Esteem Needs- recognition, status
5. Self-actualization needs- self development and realization