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9 Cards in this Set
- Front
- Back
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4 P's of Marketing:
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Product, Price, Place (or Physical Distribution), Promotion
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Product life cycle stages:
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Introductory, Growth, Maturity, Decline
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Introductory stage of a product
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Profits are low; company is spending money to increase product awareness
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Growth stage of a product
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Rapid sales growth; profit increases
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Maturity stage of a product
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Product sales reach peak; new strategies needed for more growth to occur
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Decline stage of a product
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Sales/profits decline; product must be replaced or re-modified
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SWOT
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Strengths, Weaknesses, Opportunities, Threats
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BCG Growth Matrix
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Star, Question Mark/Problem Child, Cash Cow, Dog
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SMSA
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Standard Metropolitan Statistical Area
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