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4 Cards in this Set
- Front
- Back
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Positioning
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Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competiting products in teh minds of target consumers
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Geographic segmentation
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Dividing a market into different geographical units such as nations, states, regions, countries, cities or neighborhoods
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Demographic Segmentation
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Dividing the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality
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Age and life-cycle segmentation
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Dividing a market into differnt age and life-cycle groups
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