Pre375 Principles Of Public Relations -- Exam #4 Flashcards (New)

Front 1

The second major task of financial public relations is to prompt provision of _____ required by law, regulation, and policy.

Back 1

public information

Front 2

What is the most important outcome of electoral contributions?

Back 2

To obtain ACCESS to legislators and gain INFLUENCE on legislative activities.

Front 3

Lobbyists devote much time to _____ contacts and programs that will improve _____ with government officials and to _____ legislators' activities regarding statutes and laws.

Back 3

creating; communication; monitoring

Front 4

_____ is a plan for getting from where you are to where you want to be. Thus, the perception of the company by its relevant publics should be compared with how it hopes to be perceived in the future.

Back 4

communication strategy

Front 5

Knowledge of _____, _____, _____, and _____ are all important for those considering financial relations careers.

Back 5

finance; marketing; law; public relations

Front 6

What is the main focus for having community relations?

Back 6

To evaluate publics' attitudes about your corporation

Front 7

Other PACs get their funds from their _____ or _____.

Back 7

members; constituencies

Front 8

What are the 12 steps a company can take to recover its reputation and restore credibility?

Back 8

(1.) take the HEAD-LEADER first, (2.) communicate TIRELESSLY, (3.) don't UNDERESTIMATE your critics and competitors, (4.) reset the company CLOCK, (5.) ANALYZE what went wrong and right, (6.) MEASURE, measure, and measure again, (7.) right the CULTURE, (8.) seize the SHIFT, (9.) brave the MEDIA, (10.) build a DRUMBEAT of good news, (11.) commit to a MARATHON, not a sprint, (12.) minimize the REPUTATION risk

Front 9

Any type of committee that is formed to bring about change such as Right to Life of Michigan or specific environmental groups like PETA is an example of _____.

Back 9

a political action committee (PAC)

Front 10

public relations practitioners working for the U.S. government or other institutions using those titles

Back 10

public information/public affairs officers (PIOs/PAOs)

Front 11

What is the second major function of financial public relations?

Back 11

to prompt provision of public information required by law, regulation, and policy

Front 12

A practice analysis conducted by the PRSA found that corporate communicators spent most of their doing what three things?

Back 12

(1.) strategic planning, (2.) supervision, (3.) doing the work

Front 13

What do Web sites, e-mail, and Internet access allow nonprofit organizations to do?

Back 13

to conduct research, to share information with key constituents, to raise funds, to network with affiliates, to attract employees and volunteers, to provide training, to sponsor 24/7 information services, and to enhance their overall ability to carry out their programs and mission

Front 14

What are four problems faced by public information officers (PIOs)?

Back 14

(1.) Their mission and legitimacy are questioned more extensively, (2.) Their constituents are forced to provide financial support through taxation, (3.) Red tape, internal bureaucratic situations, and political pressures hinder their efforts, and (4.) Career development opportunities are limited

Front 15

How do corporate communicators spend most of their time?

Back 15

(1.) strategic planning, (2.) supervision, (3.) doing the work

Front 16

related to issues management because through its relationship building it helps organizations anticipate or respond to issues affecting their activities

Back 16

public affairs/governmental relations

Front 17

The most frequent responsibility for corporate PR is _____/_____.

Back 17

corporate communication/public relations

Front 18

Today, lobbyists are likely to be who?

Back 18

very carefully selected professionals who have business acumen, a thorough grasp of sometimes highly technical information, and lots of political savvy

Front 19

Financial relations professionals must have _____ to deal effectively with their many-faceted responsibilities.

Back 19

a broad base of knowledge and skills

Front 20

What are the four major barriers/differences that often confront business and public relations in global PR?

Back 20

(1.) language, (2.) law, (3.) culture, (4.) underdeveloped mass media

Front 21

Corporate PACs get their money from _____ or _____.

Back 21

employees; stockholders

Front 22

the primary group an organization is trying to influence

Back 22

target audience

Front 23

concerned with the improving of fairness and effectiveness of new and existing systems

Back 23

electoral

Front 24

Involves specifically looking at building and cementing ongoing relationships with political parties and decisionmakers.

Back 24

public affairs/government relations

Front 25

What three groups do membership associations primarily consist of?

Back 25

(1.) groups of PROFESSIONALS, (2.) groups of BUSINESSES, (3.) TRADE GROUPS

Front 26

What is the most frequent responsibility for corporate PR?

Back 26

corporate communication/public relations

Front 27

Financial analysts want to know the company's _____.

Back 27

background

Front 28

includes seeking to shape public opinion and legislation, developing effective responses to matters of public concern, and helping the organization adapt to public expectations

Back 28

public affairs/governmental relations

Front 29

What are the basic functions of financial analysts?

Back 29

(1.) to GATHER INFORMATION concerning various companies, (2.) to DEVELOP EXPECTATIONS in terms of sales, profits, and a range of other operating and financial results, and (3.) to MAKE JUDGMENTS about how securities markets will evaluate these factors

Front 30

What are five strategies for a public information officer?

Back 30

(1.) PIOs should STRIVE TO BE GENERALISTS in both public relations and management skills, (2.) PIOs should practice PREVENTATIVE MAINTENANCE, (3.) PIOs must develop a SERVICE ORIENTATION, (4.) PIOs should CONCENTRATE ON INPUTS AS MUCH AS OUTPUTS, (5.) PIOs should realize OPENNESS is essential to effective governmental public relations

Front 31

What is the job of PR in large corporations?

Back 31

Ultimately to (1.) ENSURE THAT CORPORATE POWER IS MAINTAINED by responsible use and (2.) to HELP DEVELOP COOPERATIVE RELATIONSHIPS between corporations and other societal institutions

Front 32

media outlets devoted to coverage of business and financial information

Back 32

financial press

Front 33

Within corporate communication strategy, _____ is increased when the company uses a candid and straightforward approach to describe its operations with a minimum of hype and maximum of information.

Back 33

credibility

Front 34

To maintain relations with financial analysts, the basic method is to _____ the prospects, _____ them, establish _____ and understanding, and then _____ the relationship.

Back 34

identify; meet; interest; maintain

Front 35

In a democracy, the attempt to influence government occurs in the context of _____ and requires dealing with an audience much _____ than political officials.

Back 35

public opinion; broader

Front 36

Lobbyists seek to define issues in terms of what?

Back 36

the legislators' constituencies and the public interest, providing briefly stated, neatly organized facts that answer questions

Front 37

Lobbyists seek to define issues in terms of the legislators' _____ and the _____, providing briefly stated, neatly organized facts that answer questions.

Back 37

constituencies; public interest

Front 38

SEC reports are prepared largely by whom?

Back 38

accountants and lawyers

Front 39

Governmental public relations practitioners are called _____.

Back 39

public information officers (PIOs)

Front 40

Small business owners must focus first on the _____, meaning that they may not realize what?

Back 40

core business; may not realize the consistent benefits that a planned public relations program could deliver

Front 41

A nonprofits' _____ audiences have different public relations needs, and _____ all of them isn't easy. Practitioners must try to _____ these numerous perspectives.

Back 41

complex; satisfying; balance

Front 42

Lobbyists' emphasis is on _____ and _____, not pressure.

Back 42

information; advocacy

Front 43

an example of these are political action committees

Back 43

electoral bodies

Front 44

In the wake of several cases of securities fraud in the mid-1900s, the U.S. Securities and Exchange Commission (SEC) imposed what two new rules on the financial community?

Back 44

(1.) any material change in any publicly owned company's financial condition must be MADE PUBLIC IMMEDIATELY, and (2.) anyone trading securities based on "INSIDER INFORMATION" -- information that has not been made public -- can be fined and/or imprisoned

Front 45

What is the first strategy for a public information officer?

Back 45

to make sure you are a generalist in PR

Front 46

develop, execute, and evaluate programs that promote the exchange of influence and understanding among an organization's constituent parts and publics

Back 46

public information officers (PIOs)

Front 47

Name some of the numerous publics nonprofits are accountable to.

Back 47

corporate and individual donors, board members, employees, volunteers, opinion makers, lawmakers, clients and customers, members, government funders and regulators, neighbors and citizens, foundations and grantees

Front 48

Effective Web sites for nonprofit organizations focus on _____.

Back 48

audience needs

Front 49

What are the 8 members of the financial press?

Back 49

(1.) major daily newspapers, (2.) weekly newspapers, (3.) business press (The Wall Street Journal), (4.) financial columnists, (5.) trade magazines, (6.) cable television, (7.) local and network programs, (8.) specialized financial media (market newsletters, investment advisory services, statistical services)

Front 50

The top PAC by total expenditure is the _____.

Back 50

Service Employees International Union

Front 51

Whatever a corporation's current status or ultimate objectives, its financial relations communication strategy must be characterized by _____, _____, and _____.

Back 51

responsiveness; regularity; openness

Front 52

In government -- as in any other organization -- public relations is a _____ function that helps define _____ and philosophies while also helping the organization adapt to the demands of its _____ and environments.

Back 52

management; objectives; constituencies

Front 53

Membership associations consist primarily of (1.) groups of _____ such as attorneys, accountants, engineers, architects; (2.) groups of _____ such as manufacturers, distributors, retailers and those who deal in specific products or services; (3.) _____, consisting primarily of management and labor organizations in construction, manufacturing, agriculture, etc.

Back 53

professionals; businesses; trade groups

Front 54

Who are nonprofits publics?

Back 54

Nonprofits are accountable to numerous publics, including corporate and individual donors, board members, employees, volunteers, opinion makers, lawmakers, clients and customers, members, government funders and regulators, neighbors and citizens, foundations and grantees.

Front 55

carry considerable influence and can offer unique perspectives on particular companies

Back 55

financial columnists

Front 56

Why do PIOs seek to ensure approval?

Back 56

Because the success and stability of democratic governments are ultimately determined by continuous citizen approval.

Front 57

may be involved in monitoring public policy, providing political education for employees or other constituents, maintaining liaisons with various governmental units, and encouraging political participation

Back 57

public affairs/governmental relations

Front 58

Strategies for public information officers include (1.) striving to be _____ in both public relations and management skills, (2.) practicing _____ maintenance, (3.) developing a _____ orientation, (4.) concentrating on _____ as much as _____, (5.) and realizing that _____ is essential to effective governmental public relations.

Back 58

generalists; preventative; service; inputs; outputs; openness

Front 59

What are the two rules affected by PR most often/the two rules that are broken most often?

Back 59

(1.) any material change in any publicly owned company's financial condition must be MADE PUBLIC IMMEDIATELY, and (2.) anyone trading securities based on "INSIDER INFORMATION" -- information that has not been made public -- can be fined and/or imprisoned