Pre375 Principles Of Public Relations -- Exam #4 Flashcards (Final New)

Front 1

Lobbyists devote much time to _____ contacts and programs that will improve _____ with government officials and to _____ legislators' activities regarding statutes and laws.

Back 1

creating; communication; monitoring

Front 2

Lobbyists seek to define issues in terms of what?

Back 2

the legislators' constituencies and the public interest, providing briefly stated, neatly organized facts that answer questions

Front 3

What is the main focus for having community relations?

Back 3

To evaluate publics' attitudes about your corporation

Front 4

What do Web sites, e-mail, and Internet access allow nonprofit organizations to do?

Back 4

to conduct research, to share information with key constituents, to raise funds, to network with affiliates, to attract employees and volunteers, to provide training, to sponsor 24/7 information services, and to enhance their overall ability to carry out their programs and mission

Front 5

Name some of the numerous publics nonprofits are accountable to.

Back 5

corporate and individual donors, board members, employees, volunteers, opinion makers, lawmakers, clients and customers, members, government funders and regulators, neighbors and citizens, foundations and grantees

Front 6

What is the job of PR in large corporations?

Back 6

Ultimately to (1.) ENSURE THAT CORPORATE POWER IS MAINTAINED by responsible use and (2.) to HELP DEVELOP COOPERATIVE RELATIONSHIPS between corporations and other societal institutions

Front 7

_____ practitioners facilitate the two-way flow of information between an organization and its political environment

Back 7

public affairs

Front 8

What are four problems faced by public information officers (PIOs)?

Back 8

(1.) Their mission and legitimacy are questioned more extensively, (2.) Their constituents are forced to provide financial support through taxation, (3.) Red tape, internal bureaucratic situations, and political pressures hinder their efforts, and (4.) Career development opportunities are limited

Front 9

Effective Web sites for nonprofit organizations focus on _____.

Back 9

audience needs

Front 10

usually devoted to particular industries, occupations, or professions that are likely to reach such prospects as suppliers and producers

Back 10

trade magazines

Front 11

Lobbyists' emphasis is on _____ and _____, not pressure.

Back 11

information; advocacy

Front 12

develop, execute, and evaluate programs that promote the exchange of influence and understanding among an organization's constituent parts and publics

Back 12

public information officers (PIOs)

Front 13

What are the basic functions of financial analysts?

Back 13

(1.) to GATHER INFORMATION concerning various companies, (2.) to DEVELOP EXPECTATIONS in terms of sales, profits, and a range of other operating and financial results, and (3.) to MAKE JUDGMENTS about how securities markets will evaluate these factors

Front 14

What are the 8 members of the financial press?

Back 14

(1.) major daily newspapers, (2.) weekly newspapers, (3.) business press (The Wall Street Journal), (4.) financial columnists, (5.) trade magazines, (6.) cable television, (7.) local and network programs, (8.) specialized financial media (market newsletters, investment advisory services, statistical services)

Front 15

To maintain relations with financial analysts, the basic method is to _____ the prospects, _____ them, establish _____ and understanding, and then _____ the relationship.

Back 15

identify; meet; interest; maintain

Front 16

The top PAC by total expenditure is the _____.

Back 16

Service Employees International Union

Front 17

concerned with the improving of fairness and effectiveness of new and existing systems

Back 17

electoral

Front 18

What are the two rules affected by PR most often/the two rules that are broken most often?

Back 18

(1.) any material change in any publicly owned company's financial condition must be MADE PUBLIC IMMEDIATELY, and (2.) anyone trading securities based on "INSIDER INFORMATION" -- information that has not been made public -- can be fined and/or imprisoned

Front 19

Knowledge of _____, _____, _____, and _____ are all important for those considering financial relations careers.

Back 19

finance; marketing; law; public relations

Front 20

may be involved in monitoring public policy, providing political education for employees or other constituents, maintaining liaisons with various governmental units, and encouraging political participation

Back 20

public affairs/governmental relations

Front 21

What is the most important outcome of electoral contributions?

Back 21

To obtain ACCESS to legislators and gain INFLUENCE on legislative activities.

Front 22

A nonprofits' _____ audiences have different public relations needs, and _____ all of them isn't easy. Practitioners must try to _____ these numerous perspectives.

Back 22

complex; satisfying; balance

Front 23

a specialization of public relations that concerns building public policy relationships between organizations

Back 23

public affairs

Front 24

Whatever a corporation's current status or ultimate objectives, its financial relations communication strategy must be characterized by _____, _____, and _____.

Back 24

responsiveness; regularity; openness

Front 25

includes seeking to shape public opinion and legislation, developing effective responses to matters of public concern, and helping the organization adapt to public expectations

Back 25

public affairs/governmental relations

Front 26

In the wake of several cases of securities fraud in the mid-1900s, the U.S. Securities and Exchange Commission (SEC) imposed what two new rules on the financial community?

Back 26

(1.) any material change in any publicly owned company's financial condition must be MADE PUBLIC IMMEDIATELY, and (2.) anyone trading securities based on "INSIDER INFORMATION" -- information that has not been made public -- can be fined and/or imprisoned

Front 27

What are the 12 steps a company can take to recover its reputation and restore credibility?

Back 27

(1.) take the HEAD-LEADER first, (2.) communicate TIRELESSLY, (3.) don't UNDERESTIMATE your critics and competitors, (4.) reset the company CLOCK, (5.) ANALYZE what went wrong and right, (6.) MEASURE, measure, and measure again, (7.) right the CULTURE, (8.) seize the SHIFT, (9.) brave the MEDIA, (10.) build a DRUMBEAT of good news, (11.) commit to a MARATHON, not a sprint, (12.) minimize the REPUTATION risk

Front 28

Any type of committee that is formed to bring about change such as Right to Life of Michigan or specific environmental groups like PETA is an example of _____.

Back 28

a political action committee (PAC)