Pre375 Principles Of Public Relations -- Exam #1 Flashcards (New)

Front 1

the Nazi propaganda machine under Joseph Goebbels viciously used

Back 1

press agentry

Front 2

the Depression-War era led public relations to value _____ and develop massive, sophisticated strategies to communicate with and influence the public

Back 2

mutual influence

Front 3

public relations practitioners _____, _____, and _____ organizational programs that promote the influence and understanding among an organization's constituent parts and publics

Back 3

develop; execute; evaluate

Front 4

How do theories help the public relations practitioner?

Back 4

Using theories can make campaigns and messages more effective. [We can look at these theories in terms of how effectively we can get our messages out.]

Front 5

What are three of the new and not always pleasant realities of American life that occurred during the Industrial Revolution?

Back 5

(1.) the enforced rhythm of the factory, (2.) the stress of urban life, (3.) the vast distinction between bosses and workers

Front 6

You cannot print or use a picture in a brochure or advertisement unless you have _____ of those in the picture.

Back 6

informed consent

Front 7

The earliest appearance of the term "public relations" was when?

Back 7

in Dorman Eaton's 1882 address to the graduating class of the Yale Law School.

Front 8

Approximately _____ of all PR practitioners work for the government.

Back 8

5%

Front 9

The discovery between the needs of the organization and the needs of its publics takes much _____, _____, and _____ with the publics

Back 9

research; analysis; interaction

Front 10

may be the person in between the publics and management who is creating and maintaining relationships, also making suggestions ands solving specific problems within the organization or with the client

Back 10

problem-solving facilitator

Front 11

What are two benefits of situational theory?

Back 11

(1.) helps the practitioner predict when groups will become active or remain apathetic, (2.) helps the practitioner create communication strategies for specific publics

Front 12

Public relations practitioners are often the source of what two ethical things?

Back 12

(1.) ethical statements from the organization, (2.) organizational policies on ethical conduct

Front 13

You can use copyrighted material under the act's four "fair use" provisions if

Back 13

(1.) it is for NON-COMMERCIAL purposes, (2.) content is not taken OUT OF CONTEXT, (3.) CREDIT is given to the source, (4.) the COMMERCIAL VALUE of the work is not materially reduced

Front 14

What are five factors of ethics as standards of social conduct?

Back 14

(1.) tradition, (2.) public opinion, (3.) law, (4.) morality, (5.) ethics

Front 15

especially useful to public relations because it helps the practitioner manage the organization's relationships

Back 15

systems theory

Front 16

What are two rules of thumb to follow in any ethical decision?

Back 16

(1.) do not lie to the press, even if full disclosure is not possible, (2.) do not allow a legal perspective on issues to determine corporate policy or response on any given issue

Front 17

the idea of selling our message and using the media to do so

Back 17

press agentry

Front 18

the idea that you should always be honest with the media and that creating and maintain these relationships are extremely important

Back 18

ethical dealings with news media

Front 19

in situational theory, _____ is the idea that people must see that they can do something about the issue.

Back 19

constraint recognition

Front 20

Approximately _____ of all PR practitioners work for associations (such as the National Communication Association).

Back 20

14%

Front 21

What is the most important function of the public relations professional?

Back 21

Strategic planning/planning overall goals (this is done all the time and is cyclical nature)

Front 22

What are the two things the agenda setting theory proposes that media has the potential to do?

Back 22

(1.) build issue or product awareness, (2.) increase issue salience

Front 23

The Federalist Papers appealed to Americans for a form of government to guard and enhance what THREE (3) values?

Back 23

(1.) ideals of common justice, (2.) the general welfare of the public, (3.) the rights of individuals and private property

Front 24

established the first school of public relations

Back 24

Boston University

Front 25

Public relations became a respected, sophisticated, and expanded profession during this era, largely through governmental and public influence.

Back 25

post-WWII

Front 26

the first time we see any documented persuasion

Back 26

in the 1700s, around the time of the American Revolutionary War