Pr Test 3 Set 3

Front 1

some of the principles of the organization. can be straight or narrative

Back 1

biography

Front 2

----------(bulleted highlights) biography gives just facts, while ------ biographies which is like how you write a perp.

Back 2

straight, narrative

Front 3

gives you supplemental information for the reporter when writing the article

Back 3

backgrounder

Front 4

backgrounder can include

Back 4

feature stories, and stuff about what it's doing and what it's done. Won't be the news lead but lighter

Front 5

say's here's an issue, here's what we did, and here's what the outcome was

Back 5

case histories or case studies

Front 6

piece that is written by somebody, but signed by someone else.

Back 6

by liner

Front 7

don't often find one in a media kit, but it could be included, it's a letter that contains more info, they are generally relevant to a particular story

Back 7

memorandum

Front 8

sales letter that is made to convince the reporter that it's a newsworthy story

Back 8

pitch letters

Front 9

written not about our company but about the industry or class that the company is a part of

Back 9

round-up article

Front 10

a series of bullet points that gives you an idea of what's going on in an organization

Back 10

fact sheet

Front 11

where the organization takes a particular point of view that might be controversial and tries to argue why that's the posistion they're taking and why

Back 11

position paper

Front 12

statements that we're ready for release when we might get in trouble. with these you are getting ahead of the problem

Back 12

stand by statements

Front 13

if someone important in the company has given a speech it may also be included in the

Back 13

media kit

Front 14

needs to be something worthwhile, ie. a major event. unless the place itself is what's newsworth

Back 14

news conference

Front 15

you need to hold the conference where

Back 15

the media are