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39 Cards in this Set
- Front
- Back
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If you put on a school bulletin board the statement “Fuse is a lunatic psycho,” and he sues you for libel, he will likely lose the case. What is/are possible reason(s) for his losing the case?
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The statement is an example of rhetorical hyperbole
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Which of the following terms typically refers to the study of a particular idea or concept by comparing a culture’s interaction patterns against others?
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Cross-cultural communication
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Which of the following is not among the factors that have made mass marketing decline?
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The distinction between news and entertainment continues to be blurred.
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No matter what public relations practitioners may do, the public always perceives as a villain any organization that causes a crisis.
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False
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Integrated communication media that incorporate digital audio, visual and text information in a generally nonlinear, interactive form of information delivery are known as:
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Hypermedia
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How many years will a copyright last?
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The life of the author, plus 70 years.
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What are the acronyms for the federal regulatory agencies?
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FTC, FCC, FDA, USPS, and FEC
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What do the following stand for?
FTC, FCC, FDA, USPS, and SEC |
Federal Trade Commission, Federal Communications Commission, Food and Drug Administration, United States Postal Service, and Securities and Exchange Commission
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PR Practicioners are said to:
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Defend in the court of public opinion, represent in the court of law
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What are the four types of privacy invasion?
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Commercial Appropriation,
Public disclosure of embarassing personal facts False light Intrusion on physical seclusion |
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What are the four ways to defend against libel?
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Truth
Public Record Privilege Fair Comment Malicious Prosecution or Abuse of Process |
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What are the six elements of libel?
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Defamatory Content
Falsity Publication Identification Fault Harm |
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What are the four guarantees under the first amendment?
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Religion, Speech, Assembly, and Petition
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What are the five rules of verbal code?
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Phonology
Morphology Syntactics Semantics Pragmatics |
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What is Phonology?
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Rules for combining phonemes, US language has about 45, stress-timed language
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What is morphology?
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Phonemes combined to create individual meanings(smallest units)
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What is syntactics:
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The study of relationships words have to one another
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Semantics:
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Define the meaning of words, connotative vs. denotative
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Pragmatics
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The study of the appropriateness of language in a given context
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What are some characteristics of a high-context culture?
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Covert and Implicit messages
A lot of non-verbal coding Reactions reserved Strong interpersonal bonds |
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What are some examples of a low-context culture?
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Messages are explicit and direct
Details are verbalized Reactions are on the surface |
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What are the six contexts?
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High/Low Context
Individualist/Collectivist High/Low Uncertainty Avoidance High/Low Power distance Masculine/Feminine Long/Short Term |
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How is Japan considered vs. the United States?
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US Considered Low Context
Japan more collectivist than US US Considered Low uncertainty/Japan high US is lower power than Japan US is more feminine/Japan more masculine US is Long-term/Japan is Short-Term |
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What is intracultural communication?
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Communication between culturally similar individual; least “intercultural”
Cross-cultural communication |
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Intercultural communication
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involves interactions; interethnic and interracial communication within a nation-state
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International communication
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The study of mass-mediated communication between two or more countries with different backgrounds
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Global Village
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The internet is making it possible for multiple people to be a part of the same thing, creating a global village
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The Internet
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a global data communications system; a hardware and software infrastructure that provides connectivity between computers
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World Wide Web
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one of the services communicated via the Internet; a collection of interconnected documents and other resources, linked by hyperlinks and URLs
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Web 2.0
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coined by Silicon Valley consultants in 2004 to describe a new generation of Internet services that emphasize online collaboration, sharing and interactivity, as well as decentralized communication(social media)
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Analog Communication
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relays all information present in the original message in the form of continuously varying signals corresponding to the changes in sound or light energy coming from the source
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Digital Communication
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translates analog communication into computer-readable bits of information; permits the filtering of unwanted information
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Hypermedia
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an extension of hypertext; integrates graphics, audio, video, plain text and hyperlinks to create a generally nonlinear, interactive medium of information
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Multimedia
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: media and content that uses a combination of multiple content forms, such as text, audio, still images, animation, video and interactivity, including hypermedia
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What are the six social ramifications of the digital revolution?
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New Towns Commons of the 21st Cent.
Redefined Communities Mergers of Media companies Preservation of Personal Privacy Job Security Protection of Intellectual Property |
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What are cybersmears?
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not everything worthy of publication on the Web; attacks the integrity of an organization and/or its products and services
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What are the four pillars of social media strategy?
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Communication
Collaboration Education Entertainment |
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What are the four stages of crisis development?
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Warning Stage
Point of no Return Cleanup Phase Things return to normal |
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What are the four stages of crisis planning?
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Risk Assessment
Developing the Plan Response Recovery |
