Pr Test 1 Set 4 Notes

Front 1

Not everyone was going to support entrance into WWI so Woodrow Wilson knew he needed to sell it so he hired.

Back 1

George Creel

Front 2

was the head of committe of public information.

Back 2

George Creel

Front 3

Was the first use of PR or public information by the US government; also a huge public relations effor.

Back 3

committee on public information

Front 4

was creel's solution to limpted public access. spokesmen for the govt. were stationed all over the country and would get telegraphs what was going on overseas. They would spread info about WWI withing four minutes of recieving the telegram. Would go to gather places and get the word out on the street.

Back 4

four minute men

Front 5

disadvantage of Four Minute men.

Back 5

miss-info; people's perception is different.

Front 6

The first firm that became national (founder of first PR Firm) His name brought instant credibility to whomever he was representing.

Back 6

Carl Byoir

Front 7

The Largest and most prominent firm in the world, spent time with tobacco industries and helped them when early info of cancer came out.

Back 7

John W. Hill. Hill and Knowlton

Front 8

Hired by Vail, first corporate VP in charge of the PR department at AT&T, implemented the idea to work in the publics best interst,

Back 8

Arthur Page of AT&T

Front 9

A very prestigious society that exceptional PR practioners can be inducted into

Back 9

arthur page society

Front 10

first woman to head an association. Association better educated public institutions. Executive director of CASE (council for advancement and support of education)

Back 10

Alice Beeman.

Front 11

aruably the most influential person to practice PR. Nephew of Sigmund Freud. Freud's studies influenced his ideas regarding philopsophical principles. Used psychology to persude people to his views. influenced the idea that PR's job is a behavorial science, where one gets people to do or not to do a behavior.

Back 11

Edward L Bernay

Front 12

Edward L Bernay wrote the first text book titled

Back 12

crystallizing public opinion

Front 13

Bernay coined the term

Back 13

Public Relations Counsel

Front 14

Believed that counselors should be required to have a license in order to practice PR, since it's a science of behavior a license should be required, closest thing to his idea toda is the APR.

Back 14

Bernay

Front 15

Taught the first PR course at NYU, named 100 most important people in 20th century by time magazine, said it is useless to send armies against ideas. convinced Freud to publish his manuscript about psychoanalysis. Helped translate freuds first book

Back 15

Edward Bernay

Front 16

Started public opinion polling - most important public opinion survey.

Back 16

Roper and Gallup Poll

Front 17

First minority PR firm

Back 17

Josepht varney Baker

Front 18

First agency headed by a woman: She was the first woman to head a pr firm.

Back 18

Leone Baxter

Front 19

Hired by Roosevelt; similar to Creele's War office. Fostered information and selling the notion that US ought to be in world war II. helped raise money for war bonds through Kate Smith-singer who went around singing god bless america

Back 19

office of war information: Elmer Davis

Front 20

Founding member and president of FPRA -largest state association (florida public relations association) established as an icon in the PR profession especially in Florida and was the only president to ever serve 2 terms in PR field

Back 20

John W. Dillin