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18 Cards in this Set
- Front
- Back
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became AT&T's firs PR vice president in 1927
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Arthur Page
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Elmer Davis directed
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Office of War information during wwII
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Became the first director of public relations for mighty general motors
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Paul Garret
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public relations is variously labeled
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external affairs, corporate communications, public affairs, and corporate relations.
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What are the goals of communication?
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to inform, to persuade, to motivate, and to build mutual understanding.
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states that an organization would beam a message first to the mass media, which would then deliver that message to the great mass of readers, listeners, and viewers for their respons
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two step flow theory
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developed by pollster elmo roper, assumed that ideas evolve gradually to the public at large, moving in concentric circles from great thinkgers to great dischiples to great disseminators to lesser dissumeators to the politcally active to the politically inert.
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concentric circle theory
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5 step process based on pat jackson's theory
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building awareness, developing a latent readiness, triggering event, intermediate behavior, behavioral change.
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suggests taht communications that work well depend on the silence and non participation of a huge majority
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elisabeth noelle-neumann's spiral of silence theory
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suggests that knowledge is constructed, not transmistted.
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contructivism
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is concerned with the cognitive process that proceeds the actual communication within a given situation rather than with the communication itself. suggests that it is important to have some knowledge of the receiver and his or her beliefs, predilections, and background.
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contructivism
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based on social interation. posits that when we communicate primaril through conversation we construct our own social realities of what is going on and what kind of action is appropriate. communication rather than being the simple transmission of ideas, is rather a complex, interconnected series of events, with each participant affected by the other.
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coordinated management of meaning
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the study of what words really mean
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semantics
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three more popular explanations as to what constitutes a message
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the content is the message, the medium is the message, andthe man (the person) is the message.
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personal biases are nurtured by many factors, including
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stereo types, symbols, semantics, peer group pressures, and the media
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creation of public awareness by the media-the ability to tell us what issues are important
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agenda setting
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what are the two basic assumptions that underlie most research on agenda setting
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the press and the media do not reflect reality; they filter and shape it. media concentration on a few issues and subjects leads the public ot perceive those issues as more important that other issues.
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Regarding feedback a message may trigger what several differnt effects
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it may change attitudes, it may crystallize attitudes, it may create a wedge of doubt(could cause viewers to question original thinking), it may do nothing
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