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19 Cards in this Set
- Front
- Back
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What are the 3 waves of history?
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age of agriculture, age of industrialization, and age of communication.
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What are the 5 trends that affected the PR profession
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-An increased incidence of change, conflict and confrontation in society
-Growth of big institutions -Decline of communism around the world -Increased importance of public opinion as democracy spreads -Dominance of the Internet |
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What are ancient examples of PR?
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parchment on agriculture, Ceasars commentaries of the Gallic Wars, Magna Carta, Catholic College of Propaganda to propagate the faith
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First and oldest known written document, tells us how to grow more and better crops on land.
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parchment of agriculture.
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He wrote treaties about what the great armies of Rome were doing to conquer the war, so he was promoting his posistion on the war to continue what they were dong.
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Ceasars commentaries of the Gallic wars
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Basis of our constitution. it is an agreement between king john and the english nobles. he was forced to sign this treaty giving the nobles more rights, because they did not like his actions
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magna Carta
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The pope created a group of monks, a "speakers bureau" to propagate (educate) people on the faith.
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catholic college of propaganda to propagate the faith.
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What are some revolutionary war examples of PR
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Fundraising-harvard developed endowmnet for students who couldn't pay, staged events-boston tea part, calls attention to an issue, attracted attention to the issue, Symbols-liberty tree was a secret sign used to signal that you supported the revolution. ribbons, jesus fish, nike, mcdonalds are all symbols
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Other revolutionary era examples
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slogans, first to press, organization for actoin
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Examples of slogan.
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Not taxation without representation-developed to foster participation.
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the goal is to expose your side of the story first, leaving the opposition to react.
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first to press ex. boston massacre
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after american soldiers provoked british soldiers into shooting them, the americans got their story out first, portraying a much bloodier and more cruel even than what actually happened. in actuality , few were killed after harassing british for days by throwing snowballs and rocks at them. since they got their story out first the people believied it.
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boston massacre
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organizing people to get things done, uses the strength in numbers theory. MADD Peta, NRA, MLK march
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Organization for action
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post revolutionary war example of organization for action
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sons of libery and the committees of correspondence
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an example of publications post revolutionary war era was
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common sense by thomas paine
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written during revolutionary war, stated why citizens should be free and independent, point was to stir colonists up
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common sense by thomas paine
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What is history's fines PR job?
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the federalist papers by hamilton, madison, and ja
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credited with getting the colonists to ratify the constitution, intedned to create a stronger central government, convincing un willing american citizens that they needed a strong central government
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federalist papers
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examples of post revolution era PR
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“History’s Finest Public Relations Job”
Creation of Events Press Agentry Modern Political Campaigning First Corporate Public Relations Department |
